Mens Shirt Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Hanes is the best-performing mens shirt brand in July 2026, moving 27,000 units across 4 ASINs for 41.5% of Top 10 volume. Gildan follows with 24,000 units (36.9%), ahead of Fruit of the Loom on 8,000 units (12.3%).

With 4 brands splitting the Top 10 and 90.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $18.48 to $22.49, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0787P86ZZ booked 6K units at $20.99, with ▲ 20.0% MoM change.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.