Men Shampoo Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Men Shampoo sales on Amazon US totaled 701,000 units in July 2026 (▼ 20.1% vs. the prior month), generating an estimated $13,584,590 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.9% of unit volume and 37.7% of revenue, while a typical listing is priced at $22.58. The keyword itself pulled 18,937 Amazon queries over the same period (▲ 12.5% MoM).
Zooming out to the 12-month window ending July 2026, the men shampoo Top 50 moved 7,797,400 units and $156,622,847 in cumulative sales — an average of 649,783 units and $13,051,904 per month. Monthly throughput topped out at 877,000 units in June 2026 and dipped to 433,100 in May 2026, leaving the latest reading 22.0% higher than August 2025.
Men Shampoo Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
701K
▼ 20.1% MoM
Monthly Revenue 2026/07
$13.6M
▼ 25.8% MoM
Top 10 Market Share 2026/07
49.9%
Men Shampoo Market Share & Sales Concentration on Amazon US — July 2026
The most-sold men shampoo listing on Amazon US in July 2026 is ASIN B00AINMFAC (Brand: Nizoral), which sold 100,000 units at $16.88 apiece — equal to 14.3% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 350,000 units and $5,115,000 in July 2026 — 49.9% of unit volume and 37.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Men Shampoo' on Amazon
July 2026
Is 49.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00AINMFAC
Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 7 Fl Oz | Anti-Fungal Shampoo, Dandruff Shampoo for Dandruff Relief, Ketoconazole Shampoo, Dandruff Treatment, 1% Ketoconazole
100K
▲ 0.0%vs. prior month
$1.6M
latest month
12-month trend
B0BP8BXZ8M
Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 14 Fl Oz | Anti-Fungal Shampoo, Dandruff Shampoo for Dandruff Relief, Ketoconazole Shampoo, Dandruff Treatment, 1% Ketoconazole
50K
▲ 25.0%vs. prior month
$1.4M
latest month
12-month trend
B076JK8PXX
TRESemmé Rich Moisture Hydrating Shampoo & Conditioner Set 28 oz 2 Pack | Moisturizing for frizz-prone hair, Restores damaged hair, Moisturizes & detangles, Shampoo and Conditioner set
40K
▲ 100.0%vs. prior month
$424K
latest month
12-month trend
B08TKNMW1Z
Dove Men Body & Face Wash Clean Comfort Men's Body Wash with 30 oz | For dry skin, Helps hydrate and smooth skin, With Micro moisture technology, For daily showers, Clean Comfort scent
30K
▼ 25.0%vs. prior month
$325.2K
latest month
12-month trend
B0BBBSMV94
Native Coconut & Vanilla Shampoo and Conditioner Contain Naturally Derived Ingredients | All Hair Types, Color & Treated, Fine to Dry Damaged, Sulfate & Dye Free - 2-Pack
30K
▼ 50.0%vs. prior month
$592.5K
latest month
12-month trend
B0DV42H38H
CeraVe Gentle Hydrating Shampoo with Hyaluronic Acid for Hair & Scalp, 12oz | Leaves Hair and Scalp Soft and Healthy-Looking with Ceramides, Niacinamide and A Color Safe Formula
20K
▼ 33.3%vs. prior month
$179.4K
latest month
12-month trend
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Best Men Shampoo Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nizoral is the best-performing men shampoo brand in July 2026, moving 150,000 units across 2 ASINs for 42.9% of Top 10 volume. TRESemmé follows with 40,000 units (11.4%), ahead of CeraVe on 40,000 units (11.4%).
With 8 brands splitting the Top 10 and 65.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.47 to $23.17, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nizoral
2 ASINs in Top 10
42.9%
Units
150K
Revenue
$3M
Avg. price
$23.17
B00AINMFAC
$16.88·★4.6·112.4K revsNizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 7 Fl Oz | Anti-Fungal Shampoo, Dandruff Shampoo for Dandruff Relief, Ketoconazole Shampoo, Dandruff Treatment, 1% Ketoconazole
Units sold100KB0BP8BXZ8M
$29.47·★4.7·9.1K revsNizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 14 Fl Oz | Anti-Fungal Shampoo, Dandruff Shampoo for Dandruff Relief, Ketoconazole Shampoo, Dandruff Treatment, 1% Ketoconazole
Units sold50K
TRESemmé
1 ASIN in Top 10
11.4%
Units
40K
Revenue
$424K
Avg. price
$10.74
B076JK8PXX
$10.74·★4.7·10.9K revsTRESemmé Rich Moisture Hydrating Shampoo & Conditioner Set 28 oz 2 Pack | Moisturizing for frizz-prone hair, Restores damaged hair, Moisturizes & detangles, Shampoo and Conditioner set
Units sold40K
CeraVe
2 ASINs in Top 10
11.4%
Units
40K
Revenue
$378.8K
Avg. price
$9.47
B0DV42H38H
$8.97·★4.5·6K revsCeraVe Gentle Hydrating Shampoo with Hyaluronic Acid for Hair & Scalp, 12oz | Leaves Hair and Scalp Soft and Healthy-Looking with Ceramides, Niacinamide and A Color Safe Formula
Units sold20KB0DV43L7J8
$9.97·★4.6·6.3K revsCeraVe Hydrating Anti Dandruff Shampoo, Itchy Scalp Treatment, 12oz | Helps Eliminate Flakes with 1% Pyrithione Zinc, Hyaluronic Acid, Niacinamide and Ceramides In A Sulfate Free Formula
Units sold20K
Trending Men Shampoo Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0006FMK98 booked 20K units at $10.99, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0006FMK98
Vanicream Shampoo, Helps Remove Oil, Flaking and Build-Up, 12 Fl Oz | Formulated without Common Irritants for Sensitive Skin, Gentle, Clarifying Shampoo, Dermatologist Tested
Price
$10.99
Rating
4.5
Reviews
14.4K
Latest month sales
B01N97PCBH
Garnier Fructis Pure Clean Purifying Shampoo, Silicone-Free, 12.5 Fl Oz, 1 Count (Packaging May Vary)
Price
$3.96
Rating
4.6
Reviews
23.4K
Latest month sales
B01NAAZEHL
Head and Shoulders Classic Clean 2-in-1 Anti-Dandruff Shampoo + Conditioner 8.45 Fl Oz
Unlock to view ASIN details and product titles
Price
$6.29
Rating
4.7
Reviews
6.7K
Latest month sales
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