Maybelline Lip Gloss Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Maybelline Lip Gloss sales on Amazon US totaled 134,100 units in July 2026 (▼ 46.4% vs. the prior month), generating an estimated $1,410,144 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.5% of unit volume and 53.9% of revenue, while a typical listing is priced at $9.72. The keyword itself pulled 12,789 Amazon queries over the same period (▼ 18.2% MoM).
Zooming out to the 12-month window ending July 2026, the maybelline lip gloss Top 50 moved 2,200,250 units and $22,924,006 in cumulative sales — an average of 183,354 units and $1,910,334 per month. Monthly throughput topped out at 354,000 units in December 2025 and dipped to 88,500 in May 2026, leaving the latest reading 16.6% lower than August 2025.
Maybelline Lip Gloss Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
134.1K
▼ 46.4% MoM
Monthly Revenue 2026/07
$1.4M
▼ 56.8% MoM
Top 10 Market Share 2026/07
51.5%
Maybelline Lip Gloss Market Share & Sales Concentration on Amazon US — July 2026
The most-sold maybelline lip gloss listing on Amazon US in July 2026 is ASIN B0C7W6GW8P (Brand: e.l.f.), which sold 10,000 units at $4.59 apiece — equal to 7.5% of every unit tracked in this report.
The Top 10 ASINs account for 69,000 units and $759,370 in July 2026 — 51.5% of unit volume and 53.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Maybelline Lip Gloss' on Amazon
July 2026
Is 51.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0C7W6GW8P
e.l.f. Squeeze Me Lip Balm, Strawberry | Moisturizing Lip Balm For A Sheer Tint Of Color, Infused With Hyaluronic Acid, Vegan & Cruelty-free
10K
▲ 0.0%vs. prior month
$40K
latest month
12-month trend
B0DFRL3GHB
EADEM Tinted Lip Balm, Moisturizing Lip Gloss Tube for Women, Butter Mochi | Le Chouchou, Lip Softening Balm with Cooling Metal Applicator, Plumps & Smoothes Lips, Infused with Acai & Mongongo Butter
10K
▲ 0.0%vs. prior month
$240K
latest month
12-month trend
B07DY2QRF6
LANEIGE Lip Glowy Balm: Sheer Tinted Lip Moisturizer with Shea Butter, for Hydrating Shine & Soft Lips
9K
▼ 90.0%vs. prior month
$171K
latest month
12-month trend
B0163BMUFM
Burt's Bees Lip Tint Balm, Fiery Red Dahlia, 0.15 oz., 2 Tubes | Tinted Balm Formula, Color Infused with Hydrating Shea Butter for a Natural Looking Buildable Finish, 8 Hour Moisture
9K
▲ 12.5%vs. prior month
$80.1K
latest month
12-month trend
B077XC7K7V
Lip Smacker Lippy Pals Unicorn, Flavored Moisturizing & Smoothing Soft Shine Lip Balm, Hydrating & Protecting Fun Tasty Flavors, Cruelty-Free & Vegan - Unicorn Magic
7K
▲ 0.0%vs. prior month
$34.9K
latest month
12-month trend
B0BWX6NZLT
NOONI Korean Lip Oil - Applepeony - pH Color-Changing Plumping Lip Gloss | 24HR Hydration, Moisturizing Lip Oil, Natural Lip Plumping Effect, Waterproof Wear, Glossy Finish, Gift Stocking Stuffers
6K
▲ 50.0%vs. prior month
$71.9K
latest month
12-month trend
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Best Maybelline Lip Gloss Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
e.l.f. is the best-performing maybelline lip gloss brand in July 2026, moving 20,000 units across 3 ASINs for 29.0% of Top 10 volume. EADEM follows with 10,000 units (14.5%), ahead of LANEIGE on 9,000 units (13.0%).
Volume is spread across 8 brands, with the top three holding 56.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.53 to $24.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
e.l.f.
3 ASINs in Top 10
29.0%
Units
20K
Revenue
$99.9K
Avg. price
$5.53
B0C7W6GW8P
$4.59·★4.6·27.2K revse.l.f. Squeeze Me Lip Balm, Strawberry | Moisturizing Lip Balm For A Sheer Tint Of Color, Infused With Hyaluronic Acid, Vegan & Cruelty-free
Units sold10KB0CMJZ8G6Y
$8.00·★4.6·30.2K revse.l.f. Glow Reviver Lip Oil, Rose Envy | Nourishing Tinted Lip Oil For A High-shine Finish, Infused With Jojoba Oil, Vegan & Cruelty-free
Units sold6KB085P2F87L
$4.00·★4.4·42.6K revse.l.f. Lip Lacquer, Wild Rose | Hydrating Lip Gloss, Non-Sticky Ultra-Shine with Vitamin A & E, Vegan & Cruelty-Free
Units sold4K
EADEM
1 ASIN in Top 10
14.5%
Units
10K
Revenue
$240K
Avg. price
$24.00
B0DFRL3GHB
$24.00·★4.5·3K revsEADEM Tinted Lip Balm, Moisturizing Lip Gloss Tube for Women, Butter Mochi | Le Chouchou, Lip Softening Balm with Cooling Metal Applicator, Plumps & Smoothes Lips, Infused with Acai & Mongongo Butter
Units sold10K
LANEIGE
1 ASIN in Top 10
13.0%
Units
9K
Revenue
$171K
Avg. price
$17.10
B07DY2QRF6
$17.10·★4.7·34.5K revsLANEIGE Lip Glowy Balm: Sheer Tinted Lip Moisturizer with Shea Butter, for Hydrating Shine & Soft Lips
Units sold9K
Trending Maybelline Lip Gloss Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0BWX6NZLT booked 6K units at $12.00, with ▲ 50.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BWX6NZLT
NOONI Korean Lip Oil - Applepeony - pH Color-Changing Plumping Lip Gloss | 24HR Hydration, Moisturizing Lip Oil, Natural Lip Plumping Effect, Waterproof Wear, Glossy Finish, Gift Stocking Stuffers
Price
$12.00
Rating
4.0
Reviews
25.9K
Latest month sales
B085P2F87L
e.l.f. Lip Lacquer, Wild Rose | Hydrating Lip Gloss, Non-Sticky Ultra-Shine with Vitamin A & E, Vegan & Cruelty-Free
Price
$4.00
Rating
4.4
Reviews
42.6K
Latest month sales
B08GSSGMR6
Ruby Kisses Broadway Vita-Lip Clear Lip Gloss (3 Pack Mango Butter, Rosehip, Coconut Oil), Ultra-Hydrating & Soothing Formula with Vitamin Oils, High-Shine Non-Sticky Finish, Healing Lip Balm
Unlock to view ASIN details and product titles
Price
$5.49
Rating
4.6
Reviews
1.1K
Latest month sales
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