Maybelline Lifter Liner Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Maybelline Lifter Liner sales on Amazon US totaled 192,800 units in July 2026 (▼ 21.5% vs. the prior month), generating an estimated $1,956,737 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.1% of unit volume and 57.4% of revenue, while a typical listing is priced at $9.72. The keyword itself pulled 21,888 Amazon queries over the same period (▲ 2.7% MoM).
Zooming out to the 12-month window ending July 2026, the maybelline lifter liner Top 50 moved 2,246,450 units and $22,166,560 in cumulative sales — an average of 187,204 units and $1,847,213 per month. Monthly throughput topped out at 245,500 units in June 2026 and dipped to 111,700 in May 2026, leaving the latest reading 13.9% higher than August 2025.
Maybelline Lifter Liner Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
192.8K
▼ 21.5% MoM
Monthly Revenue 2026/07
$2M
▼ 28.4% MoM
Top 10 Market Share 2026/07
59.1%
Maybelline Lifter Liner Market Share & Sales Concentration on Amazon US — July 2026
The most-sold maybelline lifter liner listing on Amazon US in July 2026 is ASIN B0GNTLR45X (Brand: MAYBELLINE), which sold 30,000 units at $10.82 apiece — equal to 15.6% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 114,000 units and $1,124,010 in July 2026 — 59.1% of unit volume and 57.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Maybelline Lifter Liner' on Amazon
July 2026
Is 59.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0GNTLR45X
MAYBELLINE Lash Sensational Sky Tubes Tubing Mascara, Extension-Like Lengthening Mascara, 24HR Eye Makeup with Shea Butter & Castor Oil, Very Black, 1 Count
30K
▲ 50.0%vs. prior month
$322.8K
latest month
12-month trend
B01J1A3TFW
REVLON ColorStay Pencil Waterproof Eyeliner, 201 Black, 2 pack | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.
20K
▼ 33.3%vs. prior month
$225K
latest month
12-month trend
B0BVPNQW1C
Sacheu Lip Liner STAY-N Peel Off Lip Stain, Longwear, p-INKED | Water-resistant, transfer & smudge-proof, lip tint with hyaluronic acid & vitamin E for conditioning benefits, matte finish
10K
▼ 50.0%vs. prior month
$130.5K
latest month
12-month trend
B0CMYR1CNK
e.l.f. Cream Glide Lip Liner, Highly-Pigmented Pencil For Shaping & Sculpting Lips, Semi-Matte Finish, Vegan & Cruelty-Free
10K
▲ 0.0%vs. prior month
$20K
latest month
12-month trend
B0GF21LCW2
Laka Lip Liner - Smooth & Blendable Soft Matte Lip Contour Pencil for Shaping & Overlining Lips | Waterproof Formula, Oil-Cleanse Off, Long-Lasting Wear | #02 Suede Pink (Cool Nude Pink)
10K
▲ 0.0%vs. prior month
$156.9K
latest month
12-month trend
B079ZX2QBD
NYX PROFESSIONAL MAKEUP Slim Lip Pencil, Long-Lasting Creamy Lip Liner - Espresso
9K
▼ 10.0%vs. prior month
$53.4K
latest month
12-month trend
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Best Maybelline Lifter Liner Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
MAYBELLINE is the best-performing maybelline lifter liner brand in July 2026, moving 36,000 units across 2 ASINs for 31.6% of Top 10 volume. REVLON follows with 25,000 units (21.9%), ahead of e.l.f. on 17,000 units (14.9%).
With 7 brands splitting the Top 10 and 68.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $2.00 to $9.90, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
MAYBELLINE
2 ASINs in Top 10
31.6%
Units
36K
Revenue
$373.5K
Avg. price
$9.90
B0GNTLR45X
$10.82·★4.2·1.4K revsMAYBELLINE Lash Sensational Sky Tubes Tubing Mascara, Extension-Like Lengthening Mascara, 24HR Eye Makeup with Shea Butter & Castor Oil, Very Black, 1 Count
Units sold30KB08L64PCJX
$8.98·★4.5·9.9K revsMAYBELLINE Tattoo Studio Automatic Gel Pencil Waterproof Eyeliner, Blendable, Smudge Resistant, Matte Eyeliner For Up To 36HR Wear, Pitch Black (Smokey Black), Packaging May Vary
Units sold6K
REVLON
2 ASINs in Top 10
21.9%
Units
25K
Revenue
$261.1K
Avg. price
$9.77
B01J1A3TFW
$11.38·★4.5·54.3K revsREVLON ColorStay Pencil Waterproof Eyeliner, 201 Black, 2 pack | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.
Units sold20KB01LTI19EM
$8.16·★4.5·23.7K revsREVLON ColorStay Longwear Lip Liner, 630 Nude, 0.01 oz | Longwear lip liner with built-in sharpener. Rich color with smooth, easy-glide application.
Units sold5K
e.l.f.
2 ASINs in Top 10
14.9%
Units
17K
Revenue
$34K
Avg. price
$2.00
B0CMYR1CNK
$2.00·★4.6·19.6K revse.l.f. Cream Glide Lip Liner, Highly-Pigmented Pencil For Shaping & Sculpting Lips, Semi-Matte Finish, Vegan & Cruelty-Free
Units sold10KB0CMYQBRTW
$2.00·★4.6·19.6K revse.l.f. Cream Glide Lip Liner, Highly-Pigmented Pencil For Shaping & Sculpting Lips, Semi-Matte Finish, Vegan & Cruelty-Free
Units sold7K
Trending Maybelline Lifter Liner Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CN1D9C6Q booked 7K units at $14.40, with ▲ 40.0% MoM change. On the growth side, B07PGQDWMT leads positive momentum with ▲ 233.3% MoM growth on 2K units, with B0B8BS8T84 close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CN1D9C6Q
Wonderskin Lipliner Pencil - 360 Contour Lipliner, Longwear, Waterproof | Waterproof saddle lip liner, longwear formula glides on smoothly for precise definition and all-day lip contour.
Price
$14.40
Rating
3.8
Reviews
5K
Latest month sales
B07PGQDWMT
MAYBELLINE Super Stay Ink Crayon Lipstick Makeup, Precision Tip Matte Lip Crayon with Built-in Sharpener, Longwear Up To 8Hrs, Lead The Way, Pink Beige, 1 Count
Price
$9.98
Rating
4.5
Reviews
41.2K
Latest month sales
B0B8BS8T84
Kiko Milano Creamy Colour Comfort Lip Liner 24 | Long-lasting Lip Pencil
Unlock to view ASIN details and product titles
Price
$13.00
Rating
4.3
Reviews
5.7K
Latest month sales
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