Maxi Pads Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Maxi Pads sales on Amazon US totaled 451,000 units in July 2026 (▼ 9.1% vs. the prior month), generating an estimated $6,741,460 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 35.5% of unit volume and 34.0% of revenue, while a typical listing is priced at $15.32. The keyword itself pulled 26,455 Amazon queries over the same period (▲ 7.1% MoM).
Zooming out to the 12-month window ending July 2026, the maxi pads Top 50 moved 4,964,600 units and $74,821,801 in cumulative sales — an average of 413,717 units and $6,235,150 per month. Monthly throughput topped out at 496,000 units in June 2026 and dipped to 294,000 in May 2026, leaving the latest reading 8.3% higher than August 2025.
Maxi Pads Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
451K
▼ 9.1% MoM
Monthly Revenue 2026/07
$6.7M
▼ 9.3% MoM
Top 10 Market Share 2026/07
35.5%
Maxi Pads Market Share & Sales Concentration on Amazon US — July 2026
The most-sold maxi pads listing on Amazon US in July 2026 is ASIN B00G8DDBOU (Brand: Always), which sold 30,000 units at $8.97 apiece — equal to 6.7% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 160,000 units and $2,290,200 in July 2026 — 35.5% of unit volume and 34.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Maxi Pads' on Amazon
July 2026
Is 35.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00G8DDBOU
Always Ultra Thin Feminine Pads with Wings for Women, Size 1, Regular Absorbency, Unscented, Up to 100% Leak-Free Protection, 46 Count
30K
▲ 0.0%vs. prior month
$268.8K
latest month
12-month trend
B010OW806O
Poise Incontinence Pads for Women, 4 Drop, 132 ct
20K
▲ 0.0%vs. prior month
$589.2K
latest month
12-month trend
B01M1BLRC1
Always Maxi Overnight Pads with Wings for Women, Size 5, Extra Heavy Overnight Absorbency, Unscented, 36 Count
20K
▲ 0.0%vs. prior month
$219.4K
latest month
12-month trend
B071VBZLPX
Rael Organic Cotton Cover Sanitary Pads for Women Moderate (Regular, 56 Ct) | Ultra Thin Period Pads with Wings, Regular Absorbency, Unscented, Chlorine Free, Period Essentials, Feminine Care
20K
▼ 33.3%vs. prior month
$441K
latest month
12-month trend
B09B7L2BPB
Amazon Basics Maxi Pads For Periods- Thick, Super Absorbency, Unscented, 48 Count, 1 Pack
20K
▼ 33.3%vs. prior month
$98K
latest month
12-month trend
B005OICT84
Stayfree Maxi Super Pads Wingless, Period and Leaks, 66 ct
10K
▲ 0.0%vs. prior month
$83K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Maxi Pads Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Always is the best-performing maxi pads brand in July 2026, moving 70,000 units across 4 ASINs for 43.8% of Top 10 volume. Poise follows with 20,000 units (12.5%), ahead of Rael on 20,000 units (12.5%).
With 6 brands splitting the Top 10 and 68.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.36 to $29.76, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Always
4 ASINs in Top 10
43.8%
Units
70K
Revenue
$699.8K
Avg. price
$10.36
B00G8DDBOU
$8.97·★4.7·25.4K revsAlways Ultra Thin Feminine Pads with Wings for Women, Size 1, Regular Absorbency, Unscented, Up to 100% Leak-Free Protection, 46 Count
Units sold30KB01M1BLRC1
$10.82·★4.7·24.9K revsAlways Maxi Overnight Pads with Wings for Women, Size 5, Extra Heavy Overnight Absorbency, Unscented, 36 Count
Units sold20KB00G8DDC44
$8.67·★4.7·29.1K revsAlways Maxi Overnight Pads with Wings for Women, Size 4, Overnight Absorbency, Unscented, 33 Count
Units sold10KB00J7L59K4
$12.96·★4.8·14.3K revsAlways Infinity Feminine Pads for Women, Flexfoam Pads with Wings, Size 2, Heavy Absorbency, Unscented, 46 Count
Units sold10K
Poise
1 ASIN in Top 10
12.5%
Units
20K
Revenue
$589.2K
Avg. price
$29.76
B010OW806O
$29.76·★4.6·22.5K revsPoise Incontinence Pads for Women, 4 Drop, 132 ct
Units sold20K
Rael
1 ASIN in Top 10
12.5%
Units
20K
Revenue
$441K
Avg. price
$23.99
B071VBZLPX
$23.99·★4.7·16K revsRael Organic Cotton Cover Sanitary Pads for Women Moderate (Regular, 56 Ct) | Ultra Thin Period Pads with Wings, Regular Absorbency, Unscented, Chlorine Free, Period Essentials, Feminine Care
Units sold20K
Trending Maxi Pads Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0GK2VQ7HD leads positive momentum with ▲ 50.0% MoM growth on 6K units, with B0CP8NB26H close behind at ▲ 25.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GK2VQ7HD
Always Maxi Overnight Feminine Pads with Wings for Women, Size 6, Ultimate Heavy Overnight Absorbency, Unscented, Up to 100% Leak-Free Protection, 21 Count
Price
$8.67
Rating
4.6
Reviews
335
Latest month sales
B0CP8NB26H
Always Pocket Flexfoam Pads, Size 1, Regular, with Wings, 22 Count
Price
$7.97
Rating
4.7
Reviews
1.5K
Latest month sales
B093WP1C1H
Amazon Basics Ultra Thin Pads with Flexi-Wings for Periods, Extra Long Length, Super Absorbency, Leak Protection, Unscented, Size 3, 28 Count
Unlock to view ASIN details and product titles
Price
$5.26
Rating
4.5
Reviews
2.8K
Latest month sales
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