Badger Sunscreen Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Badger Sunscreen sales on Amazon US totaled 395,000 units in July 2026 (▼ 37.0% vs. the prior month), generating an estimated $6,991,760 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.6% of unit volume and 45.3% of revenue, while a typical listing is priced at $19.19. The keyword itself pulled 47,814 Amazon queries over the same period (▼ 50.4% MoM).
Zooming out to the 12-month window ending July 2026, the badger sunscreen Top 50 moved 2,483,950 units and $46,181,404 in cumulative sales — an average of 206,996 units and $3,848,450 per month. Monthly throughput topped out at 627,000 units in June 2026 and dipped to 74,150 in December 2025, leaving the latest reading 145.2% higher than August 2025.
Badger Sunscreen Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
395K
▼ 37.0% MoM
Monthly Revenue 2026/07
$7M
▼ 38.7% MoM
Top 10 Market Share 2026/07
50.6%
Badger Sunscreen Market Share & Sales Concentration on Amazon US — July 2026
The most-sold badger sunscreen listing on Amazon US in July 2026 is ASIN B084ZP848Y (Brand: BLUE LIZARD), which sold 70,000 units at $15.48 apiece — equal to 17.7% of every unit tracked in this report and 3.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 200,000 units and $3,166,000 in July 2026 — 50.6% of unit volume and 45.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Badger Sunscreen' on Amazon
July 2026
Is 50.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B084ZP848Y
Blue Lizard Sensitive Mineral SPF 50 Sunscreen Lotion, 100% Mineral Sunscreen, UVA/UVB Protection, Infused with organic Aloe Vera, Soothes and Hydrates, 5 fl oz | 100% Mineral Actives, Water Resistant, UVA/UVB Protection, Organic Aloe Vera, Soothes & Hydrates, Vegan, For Sensitive Skin
70K
▼ 22.2%vs. prior month
$1M
latest month
12-month trend
B007U54P36
La Roche-Posay Anthelios Mineral Light Fluid Sunscreen for Face in 5 shades | Broad spectrum sunscreen, antioxidants, titanium dioxide & zinc oxide. No white cast, 5 shades, oil free & oxybenzone free.
20K
▼ 50.0%vs. prior month
$799.8K
latest month
12-month trend
B0DWSL3ZBQ
Anua Zero-Cast Moisturizing Sunscreen SPF 50, 1.69 fl oz | Glow Natural Sunscreen for face, No White Cast, Hyaluronic Acid, Niacinamide, Oil-Free, Kpop Demon Hunters, Korean Skincare
20K
▼ 50.0%vs. prior month
$344.8K
latest month
12-month trend
B008SQSBJK
Aquaphor Lip Protectant and Sunscreen Ointment, SPF 30, 0.35 FL OZ | Lip Sunscreen Ointment with Shea Butter Repairs and Protects Dry Lips, Fragrance and Paraben Free
20K
▲ 100.0%vs. prior month
$95K
latest month
12-month trend
B0862Q6BV9
Blue Lizard SENSITIVE Mineral Sunscreen with Zinc Oxide, SPF 50+, Water Resistant, UVA/UVB Protection with Smart Cap Technology - Fragrance Free, 3 oz. Tube | 100% Mineral Actives, Water Resistant, UVA/UVB Protection, Organic Aloe Vera, Soothes & Hydrates, Vegan, For Sensitive Skin
20K
▼ 50.0%vs. prior month
$209.6K
latest month
12-month trend
B004CDQ73K
Thinkbaby Baby Sunscreen SPF 50+, Mineral Formula, Water Resistant, 3 Oz | Water Resistant, reef friendly, zinc oxide mineral SPF 50+ kids sunscreen with broad-spectrum UVA/UVB protection
10K
▼ 66.7%vs. prior month
$129.7K
latest month
12-month trend
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Best Badger Sunscreen Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BLUE LIZARD is the best-performing badger sunscreen brand in July 2026, moving 120,000 units across 5 ASINs for 60.0% of Top 10 volume. La Roche-Posay follows with 20,000 units (10.0%), ahead of ANUA on 20,000 units (10.0%).
With 6 brands splitting the Top 10 and 80.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.86 to $39.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BLUE LIZARD
5 ASINs in Top 10
60.0%
Units
120K
Revenue
$1.7M
Avg. price
$14.86
B084ZP848Y
$15.48·★4.4·21.6K revsBlue Lizard Sensitive Mineral SPF 50 Sunscreen Lotion, 100% Mineral Sunscreen, UVA/UVB Protection, Infused with organic Aloe Vera, Soothes and Hydrates, 5 fl oz | 100% Mineral Actives, Water Resistant, UVA/UVB Protection, Organic Aloe Vera, Soothes & Hydrates, Vegan, For Sensitive Skin
Units sold70KB0862Q6BV9
$10.99·★4.4·21.6K revsBlue Lizard SENSITIVE Mineral Sunscreen with Zinc Oxide, SPF 50+, Water Resistant, UVA/UVB Protection with Smart Cap Technology - Fragrance Free, 3 oz. Tube | 100% Mineral Actives, Water Resistant, UVA/UVB Protection, Organic Aloe Vera, Soothes & Hydrates, Vegan, For Sensitive Skin
Units sold20KB08Y8JM716
$15.39·★3.8·7.7K revsBLUE LIZARD Sport Mineral Sunscreen Spray SPF 50+, Dermatologist-Recommended Brand, Broad-Spectrum UVA/UVB Protection, Water-Resistant, Zinc Oxide Formula, Vegan, 5 fl oz | Zinc Oxide, 100% Mineral Actives, UVA/UVB Protection, Easy to Apply, Water-Resistant, For Active Lifestyles, All-Skin Types
Units sold10KB08Y8K6CW9
$16.94·★4.2·7.7K revsBlue Lizard Kids Mineral Sunscreen Spray SPF 50+, Brand, Broad-Spectrum UVA/UVB Protection, Water-Resistant, Zinc Oxide Formula, 5 fl oz | Zinc Oxide, 100% Mineral Actives, UVA/UVB Protection, Easy to Apply, Water-Resistant, Dries Clear, Vegan, For Kids
Units sold10KB08Y8KT28V
$15.48·★4.2·7.7K revsBlue Lizard Kids Mineral SPF 50 Sunscreen Lotion, 100% Mineral, Children’s Sunscreen, Water-Resistant Formula, Paraben-Free, Fragrance-Free, 5 fl oz | 100% Mineral Actives, Broad Spectrum UVA/UVB Protection, Water-Resistant, Fragrance-Free, Vegan, Whole Body Coverage, For Kid
Units sold10K
La Roche-Posay
1 ASIN in Top 10
10.0%
Units
20K
Revenue
$799.8K
Avg. price
$39.97
B007U54P36
$39.97·★4.5·25.9K revsLa Roche-Posay Anthelios Mineral Light Fluid Sunscreen for Face in 5 shades | Broad spectrum sunscreen, antioxidants, titanium dioxide & zinc oxide. No white cast, 5 shades, oil free & oxybenzone free.
Units sold20K
ANUA
1 ASIN in Top 10
10.0%
Units
20K
Revenue
$344.8K
Avg. price
$18.00
B0DWSL3ZBQ
$18.00·★4.6·3.2K revsAnua Zero-Cast Moisturizing Sunscreen SPF 50, 1.69 fl oz | Glow Natural Sunscreen for face, No White Cast, Hyaluronic Acid, Niacinamide, Oil-Free, Kpop Demon Hunters, Korean Skincare
Units sold20K
Trending Badger Sunscreen Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B008SQSBJK booked 20K units at $4.84, with ▲ 100.0% MoM change. On the growth side, B08Y99RBYN leads positive momentum with ▲ 200.0% MoM growth on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B008SQSBJK
Aquaphor Lip Protectant and Sunscreen Ointment, SPF 30, 0.35 FL OZ | Lip Sunscreen Ointment with Shea Butter Repairs and Protects Dry Lips, Fragrance and Paraben Free
Price
$4.84
Rating
4.6
Reviews
18.1K
Latest month sales
B01EFPKRSA
Badger Bug Bite Itch Relief Stick, Organic, Anti-Itch Balm, Soothing, .6 oz | Natural, organic formula for bug bites, rashes & poison ivy; fast relief, pleasant scent, easy application
Price
$8.99
Rating
4.5
Reviews
2.9K
Latest month sales
B08Y99RBYN
Badger Mineral Baby Sunscreen Cream, Non Toxic Sunscreen, SPF 40, 2.9 fl oz | 98% Organic, Zinc Oxide, Reef Safe, Pediatrician Tested for Sensitive Skin, Toddler sunscreen, Baby sunblock
Unlock to view ASIN details and product titles
Price
$17.99
Rating
4.6
Reviews
2K
Latest month sales
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