Mattel Brick Shop Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Mattel Brick Shop sales on Amazon US totaled 94,700 units in July 2026 (▼ 8.1% vs. the prior month), generating an estimated $3,241,715 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.0% of unit volume and 48.4% of revenue, while a typical listing is priced at $43.61. The keyword itself pulled 42,612 Amazon queries over the same period (▲ 94.1% MoM).
Zooming out to the 12-month window ending July 2026, the mattel brick shop Top 50 moved 1,417,150 units and $55,816,594 in cumulative sales — an average of 118,096 units and $4,651,383 per month. Monthly throughput topped out at 351,300 units in December 2025 and dipped to 45,850 in May 2026, leaving the latest reading 20.5% higher than August 2025.
Mattel Brick Shop Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
94.7K
▼ 8.1% MoM
Monthly Revenue 2026/07
$3.2M
▼ 9.1% MoM
Top 10 Market Share 2026/07
57.0%
Mattel Brick Shop Market Share & Sales Concentration on Amazon US — July 2026
The most-sold mattel brick shop listing on Amazon US in July 2026 is ASIN B0FMS84RFJ (Brand: LEGO), which sold 10,000 units at $22.39 apiece — equal to 10.6% of every unit tracked in this report.
The Top 10 ASINs account for 54,000 units and $1,568,570 in July 2026 — 57.0% of unit volume and 48.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Mattel Brick Shop' on Amazon
July 2026
Is 57.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0FMS84RFJ
LEGO Speed Champions Time Machine from Back to The Future Building Toy for Kids - Pretend Play & Display Car Toy W/ 2 Build Modes for Boys & Girls, Ages 9+ - Gift for Birthdays - 77256
10K
▲ 0.0%vs. prior month
$223.9K
latest month
12-month trend
B0G2SZQS1C
LEGO Botanicals Rocking Plants - Building Toy for Kids, Girls & Boys, Ages 9+ - Decor for Dorm Desk or Shelf - Housewarming Gift Ideas - 11506
10K
vs. prior month
$229.6K
latest month
12-month trend
B0DRW5TL43
LEGO Speed Champions Porsche 911 GT3 RS Super Car Toy - Model Kit & Pretend Play Toy for Boys & Girls, Ages 9+ - Sports Car Building Set for Kids & Racing Fans - Gift Idea for Birthdays - 77239
7K
▲ 16.7%vs. prior month
$151.1K
latest month
12-month trend
B0CV2HGNY9
LEGO Speed Champions Mercedes-AMG G 63 & SL 63 Building Toys - Kids Pretend Play Toy Cars for Boys & Girls, Ages 10+ Years - Gifts for Christmas - 76924
6K
▲ 20.0%vs. prior month
$167.8K
latest month
12-month trend
B0DHLHWZT7
LEGO Speed Champions Ferrari SF-24 F1 Race Car Toys - Building Sets for Kids, Boys & Girls, Ages 10+ - Ferrari F1 Model Car Kits for Display or Play - Gift Ideas for Birthdays and Fans - 77242
4K
▼ 20.0%vs. prior month
$88K
latest month
12-month trend
B0DX3J6MT7
LEGO Super Mario Game Boy - Retro Building Sets for Adults, Ages 18+ - Gifts for Birthdays - Collectible Model with Game Paks and Display Stand - 72046
4K
▼ 33.3%vs. prior month
$238.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Trending Mattel Brick Shop Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0G2SZQS1C booked 10K units at $22.95. On the growth side, B0FHJ77N8Y leads positive momentum with ▲ 300.0% MoM growth on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G2SZQS1C
LEGO Botanicals Rocking Plants - Building Toy for Kids, Girls & Boys, Ages 9+ - Decor for Dorm Desk or Shelf - Housewarming Gift Ideas - 11506
Price
$22.95
Rating
4.9
Reviews
166
Latest month sales
B0DRW6KZKF
LEGO Technic Ferrari FXX K Toy Car - Building Toy for Girls & Boys, Ages 10+ - Cool Birthday Gift for Kids - Race Car Model for Play & Display - 42212
Price
$51.99
Rating
4.8
Reviews
966
Latest month sales
B0FHJ77N8Y
Mattel Brick Shop Hot Wheels Speed Series Building Set, '07 Honda S2000 with 257 Pieces, Realistic Details and Custom Decals, Adult Collectors and Kids Ages 10+
Unlock to view ASIN details and product titles
Price
$21.99
Rating
4.7
Reviews
575
Latest month sales
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