F1 Lego Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
F1 Lego sales on Amazon US totaled 66,600 units in July 2026 (▲ 1.5% vs. the prior month), generating an estimated $2,474,905 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.1% of unit volume and 42.3% of revenue, while a typical listing is priced at $56.97. The keyword itself pulled 19,503 Amazon queries over the same period (▼ 8.6% MoM).
Zooming out to the 12-month window ending July 2026, the f1 lego Top 50 moved 1,106,000 units and $40,840,206 in cumulative sales — an average of 92,167 units and $3,403,351 per month. Monthly throughput topped out at 285,400 units in December 2025 and dipped to 33,900 in May 2026, leaving the latest reading 9.7% higher than August 2025.
F1 Lego Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
66.6K
▲ 1.5% MoM
Monthly Revenue 2026/07
$2.5M
▼ 4.2% MoM
Top 10 Market Share 2026/07
63.1%
F1 Lego Market Share & Sales Concentration on Amazon US — July 2026
The most-sold f1 lego listing on Amazon US in July 2026 is ASIN B0FMS84RFJ (Brand: LEGO), which sold 10,000 units at $22.39 apiece — equal to 15.0% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 42,000 units and $1,046,870 in July 2026 — 63.1% of unit volume and 42.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'F1 Lego' on Amazon
July 2026
Is 63.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0FMS84RFJ
LEGO Speed Champions Time Machine from Back to The Future Building Toy for Kids - Pretend Play & Display Car Toy W/ 2 Build Modes for Boys & Girls, Ages 9+ - Gift for Birthdays - 77256
10K
▲ 0.0%vs. prior month
$223.9K
latest month
12-month trend
B0DRW5TL43
LEGO Speed Champions Porsche 911 GT3 RS Super Car Toy - Model Kit & Pretend Play Toy for Boys & Girls, Ages 9+ - Sports Car Building Set for Kids & Racing Fans - Gift Idea for Birthdays - 77239
7K
▲ 16.7%vs. prior month
$151.1K
latest month
12-month trend
B0CV2HGNY9
LEGO Speed Champions Mercedes-AMG G 63 & SL 63 Building Toys - Kids Pretend Play Toy Cars for Boys & Girls, Ages 10+ Years - Gifts for Christmas - 76924
6K
▲ 20.0%vs. prior month
$167.8K
latest month
12-month trend
B0DHLHWZT7
LEGO Speed Champions Ferrari SF-24 F1 Race Car Toys - Building Sets for Kids, Boys & Girls, Ages 10+ - Ferrari F1 Model Car Kits for Display or Play - Gift Ideas for Birthdays and Fans - 77242
4K
▼ 20.0%vs. prior month
$88K
latest month
12-month trend
B0DRW6KZKF
LEGO Technic Ferrari FXX K Toy Car - Building Toy for Girls & Boys, Ages 10+ - Cool Birthday Gift for Kids - Race Car Model for Play & Display - 42212
3K
▲ 50.0%vs. prior month
$156K
latest month
12-month trend
B0DRW7LGMV
LEGO Speed Champions Dodge Challenger SRT Hellcat Sports Car Toy - Building Set for Learning, Play and Display - Kids Toy for Boys and Girls, Ages 9+ - Birthday Gift Idea for Race Car Fans - 77237
3K
▲ 0.0%vs. prior month
$66K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Trending F1 Lego Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DJ18HW8R booked 2K units at $11.99, with ▲ 100.0% MoM change. On the growth side, B0CV2FMGGB leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B0FMZ8S5KX close behind at ▲ 122.2% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DJ18HW8R
LEGO City F1 Driver with McLaren Race Car Toy - Model Car Building Toy Kit for Kids, Boys and Girls, Ages 6+ - F1 Collectible for Fans - with a Driver Minifigure - Gift Idea for Birthdays - 60442
Price
$11.99
Rating
4.8
Reviews
1.4K
Latest month sales
B0CV2FMGGB
LEGO Speed Champions Lamborghini Lambo V12 Vision GT Super Car, Formula 1 Vehicle Toy, Driving Playset, Buildable Model Set for Kids, Lamborghini Car, Gift for Kids and Gaming Fans, F1 Toy, 76923
Price
$41.95
Rating
4.8
Reviews
2.5K
Latest month sales
B0FMZ8S5KX
LEGO City F1 Display Truck with Audi F1 Race Car - Building Toy for Boys & Girls, Ages 7+ - F1 Car Toy for Pretend Play - Gift for Birthdays - 60493
Unlock to view ASIN details and product titles
Price
$35.99
Rating
5.0
Reviews
71
Latest month sales
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