Maternity Pants Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Maternity Pants sales on Amazon US totaled 16,450 units in July 2026 (▼ 1.8% vs. the prior month), generating an estimated $332,910 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.8% of unit volume and 47.4% of revenue, while a typical listing is priced at $26.89. The keyword itself pulled 107,311 Amazon queries over the same period (▲ 18.1% MoM).
Zooming out to the 12-month window ending July 2026, the maternity pants Top 50 moved 273,000 units and $5,643,523 in cumulative sales — an average of 22,750 units and $470,294 per month. Monthly throughput topped out at 32,200 units in November 2025 and dipped to 11,000 in May 2026, leaving the latest reading 20.0% lower than August 2025.
Maternity Pants Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
16.4K
▼ 1.8% MoM
Monthly Revenue 2026/07
$332.9K
▲ 2.0% MoM
Top 10 Market Share 2026/07
60.8%
Maternity Pants Market Share & Sales Concentration on Amazon US — July 2026
The most-sold maternity pants listing on Amazon US in July 2026 is ASIN B0CZ74TMX5 (Brand: Walifrey), which sold 3,000 units at $9.99 apiece — equal to 18.2% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 10,000 units and $157,947 in July 2026 — 60.8% of unit volume and 47.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Maternity Pants' on Amazon
July 2026
Is 60.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CZ74TMX5
Walifrey Maternity Leggings with Pockets Over the Belly | Pregnancy Yoga Pants,for Women Activewear Workout,Buttery Soft,Postpartum Wear
3K
▲ 50.0%vs. prior month
$27.9K
latest month
12-month trend
B0F5HNGVG7
Leafigure Maternity Flare Leggings with Pockets | Pregnancy Pants, Buttery Soft, High Waisted, Over The Belly, Highly Stretchy, Fall Fashion Clothes, Yoga, for Casual Wear
1K
▲ 0.0%vs. prior month
$9.5K
latest month
12-month trend
B0F8N13L6Q
Walifrey Maternity Shorts with Pockets Over the Belly | Biker,Casual,for Women Yoga Activewear,Pregnancy and Postpartum,Buttery Soft
1K
▼ 50.0%vs. prior month
$9.1K
latest month
12-month trend
B0GBW7R663
CHICME Womens Boho High Waisted Wide Leg Palazzo Pants Beach Vacation Wear | Vintage Floral Print, Elastic Shirred Waist, Lightweight Comfortable Fabric, Flowy Casual Summer Trousers
1K
▲ 0.0%vs. prior month
$23.1K
latest month
12-month trend
B083Z3DT2C
ZOOSIXX Wide Leg Pants for Women, Flowy Palazzo Yoga Pants Lounge Comfy Casual Drawstring Maternity Trousers 22”/ 30”
1K
▲ 0.0%vs. prior month
$11.3K
latest month
12-month trend
B08JCH43DJ
CRZ YOGA Maternity Leggings 25" | Butterluxe, Extremely Soft, Gentle Compression, Yoga, Super High Rise, U-shaped Belly, Pregnancy and Postpartum
900
▼ 10.0%vs. prior month
$28.8K
latest month
12-month trend
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Best Maternity Pants Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Walifrey is the best-performing maternity pants brand in July 2026, moving 4,000 units across 2 ASINs for 40.0% of Top 10 volume. Leafigure follows with 1,000 units (10.0%), ahead of CHICME on 1,000 units (10.0%).
With 9 brands splitting the Top 10 and 60.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.99 to $19.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Walifrey
2 ASINs in Top 10
40.0%
Units
4K
Revenue
$37K
Avg. price
$8.99
B0CZ74TMX5
$9.99·★4.4·3.4K revsWalifrey Maternity Leggings with Pockets Over the Belly | Pregnancy Yoga Pants,for Women Activewear Workout,Buttery Soft,Postpartum Wear
Units sold3KB0F8N13L6Q
$7.99·★4.5·519 revsWalifrey Maternity Shorts with Pockets Over the Belly | Biker,Casual,for Women Yoga Activewear,Pregnancy and Postpartum,Buttery Soft
Units sold1K
Leafigure
1 ASIN in Top 10
10.0%
Units
1K
Revenue
$9.5K
Avg. price
$9.99
B0F5HNGVG7
$9.99·★4.5·1.3K revsLeafigure Maternity Flare Leggings with Pockets | Pregnancy Pants, Buttery Soft, High Waisted, Over The Belly, Highly Stretchy, Fall Fashion Clothes, Yoga, for Casual Wear
Units sold1K
CHICME
1 ASIN in Top 10
10.0%
Units
1K
Revenue
$23.1K
Avg. price
$19.99
B0GBW7R663
$19.99·★4.2·914 revsCHICME Womens Boho High Waisted Wide Leg Palazzo Pants Beach Vacation Wear | Vintage Floral Print, Elastic Shirred Waist, Lightweight Comfortable Fabric, Flowy Casual Summer Trousers
Units sold1K
Trending Maternity Pants Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0CF46ZFBW booked 400 units at $41.99, with ▲ 33.3% MoM change. On the growth side, B0FBRLL17L leads positive momentum with ▲ 100.0% MoM growth on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CF46ZFBW
POSHGLAM Women's Maternity Boyfriend Jeans Over Belly Stretch Comfy Loose Casual Denim Pants with Pockets, S-XXL
Price
$41.99
Rating
4.3
Reviews
2.6K
Latest month sales
B0G2XHMW4K
Ipletix Maternity Work Wide Leg Lounge Pants | Two Side Pockets, Over The Belly Soft Stretchy Dress Yoga Casual Pregnancy Wear
Price
$11.95
Rating
4.4
Reviews
194
Latest month sales
B0FBRLL17L
BLENCOT Maternity Jeans for Women Wide Leg Pregnancy Pants
Unlock to view ASIN details and product titles
Price
$37.99
Rating
4.1
Reviews
498
Latest month sales
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