Maternity Clothes Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Maternity Clothes sales on Amazon US totaled 56,200 units in July 2026 (▼ 16.6% vs. the prior month), generating an estimated $1,240,901 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.4% of unit volume and 57.5% of revenue, while a typical listing is priced at $23.03. The keyword itself pulled 155,698 Amazon queries over the same period (▼ 12.8% MoM).
Zooming out to the 12-month window ending July 2026, the maternity clothes Top 50 moved 541,500 units and $12,517,859 in cumulative sales — an average of 45,125 units and $1,043,155 per month. Monthly throughput topped out at 67,400 units in June 2026 and dipped to 31,050 in December 2025, leaving the latest reading 46.0% higher than August 2025.
Maternity Clothes Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
56.2K
▼ 16.6% MoM
Monthly Revenue 2026/07
$1.2M
▼ 22.1% MoM
Top 10 Market Share 2026/07
53.4%
Maternity Clothes Market Share & Sales Concentration on Amazon US — July 2026
The most-sold maternity clothes listing on Amazon US in July 2026 is ASIN B0C8SM2X3W (Brand: HBselect), which sold 5,000 units at $24.99 apiece — equal to 8.9% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 30,000 units and $712,950 in July 2026 — 53.4% of unit volume and 57.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Maternity Clothes' on Amazon
July 2026
Is 53.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0C8SM2X3W
HBselect Women Maternity Bras 5 Pack Nursing Bras for Breastfeeding | Seamless Pregnancy Sleep Bralette, Ultra Comfort Maternity Bra, Wireless Postpartum Breastfeeding Bra with Extra Extenders
5K
▲ 0.0%vs. prior month
$119.3K
latest month
12-month trend
B09PZ6GCB1
Maternity Belt Pregnancy Belly Band 3 in 1 Support Belt for Pregnant Women | Pregnancy Support Belt Maternity Belly Band Pregnancy Belly Support Bands for Back/Pelvic/Hip Pain (L, Black)
4K
▲ 0.0%vs. prior month
$75.9K
latest month
12-month trend
B0D5HHDTX1
MARZXIN Women 2 Piece Short Set with Vertical Stripes Summer Cruise Outfits
4K
▲ 0.0%vs. prior month
$122.8K
latest month
12-month trend
B0C8SJZVYZ
HBselect Women Maternity Bras 5 Pack Nursing Bras for Breastfeeding | Seamless Pregnancy Sleep Bralette, Ultra Comfort Maternity Bra, Wireless Postpartum Breastfeeding Bra with Extra Extenders
3K
▼ 40.0%vs. prior month
$83K
latest month
12-month trend
B07Z4W4KZB
KeaBabies Pregnancy Belly Bands for Pregnant Women,1pk (Classic Ivory, M/L) | Soft, Breathable, Maternity Belly Support Band, Easy Adjustable Maternity Belt for Back, Pelvic Support, Comfortable
3K
▲ 0.0%vs. prior month
$56.1K
latest month
12-month trend
B09P9L9DYC
Angelhood Women Nursing Bras for Breastfeeding 5 Pack, Maternity Sleep Bra | Seamless Pregnancy Full Bust Bralettes with Extenders, Wireless V Neck Bralette, Ultra Comfort Postpartum Essentials Bra Pack
3K
▲ 0.0%vs. prior month
$65.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Maternity Clothes Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
HBselect is the best-performing maternity clothes brand in July 2026, moving 8,000 units across 2 ASINs for 26.7% of Top 10 volume. ChongErfei follows with 4,000 units (13.3%), ahead of MARZXIN on 4,000 units (13.3%).
Volume is spread across 9 brands, with the top three holding 53.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $19.99 to $36.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
HBselect
2 ASINs in Top 10
26.7%
Units
8K
Revenue
$202.3K
Avg. price
$26.99
B0C8SM2X3W
$24.99·★4.6·2.1K revsHBselect Women Maternity Bras 5 Pack Nursing Bras for Breastfeeding | Seamless Pregnancy Sleep Bralette, Ultra Comfort Maternity Bra, Wireless Postpartum Breastfeeding Bra with Extra Extenders
Units sold5KB0C8SJZVYZ
$28.99·★4.6·2.1K revsHBselect Women Maternity Bras 5 Pack Nursing Bras for Breastfeeding | Seamless Pregnancy Sleep Bralette, Ultra Comfort Maternity Bra, Wireless Postpartum Breastfeeding Bra with Extra Extenders
Units sold3K
ChongErfei
1 ASIN in Top 10
13.3%
Units
4K
Revenue
$75.9K
Avg. price
$19.99
B09PZ6GCB1
$19.99·★4.2·3.3K revsMaternity Belt Pregnancy Belly Band 3 in 1 Support Belt for Pregnant Women | Pregnancy Support Belt Maternity Belly Band Pregnancy Belly Support Bands for Back/Pelvic/Hip Pain (L, Black)
Units sold4K
MARZXIN
1 ASIN in Top 10
13.3%
Units
4K
Revenue
$122.8K
Avg. price
$36.99
B0D5HHDTX1
$36.99·★4.4·705 revsMARZXIN Women 2 Piece Short Set with Vertical Stripes Summer Cruise Outfits
Units sold4K
Trending Maternity Clothes Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07K1NMJZK booked 2K units at $14.99, with ▲ 0.0% MoM change. On the growth side, B0D9Y61JCJ leads positive momentum with ▲ 300.0% MoM growth on 400 units, with B0CPFQ134J close behind at ▲ 200.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07K1NMJZK
Peauty “Baby Bump” Seamless Maternity Shapewear, High Waisted Mid-Thigh Pregnancy Underwear Prevent Chafing Belly Support
Price
$14.99
Rating
4.5
Reviews
9.9K
Latest month sales
B0D9Y61JCJ
G4Free EverGoing Maternity Pants Over the Belly Pregnancy Work Trousers | Highly Stretchy,Two Side Pockets,Wide Leg,Full Belly,Sleek Soft,Slightly Brushed,for Dress Yoga Casual
Price
$27.19
Rating
4.6
Reviews
559
Latest month sales
B0CPFQ134J
As Fairy Scalloped Nursing Bra Wireless Jelly Support Maternity Bra | soft,breathable cups,seamless,scalloped edges,comfortable,adjustable straps,nursing clips,pregnancy wear
Unlock to view ASIN details and product titles
Price
$19.99
Rating
4.3
Reviews
705
Latest month sales
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