Massager Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Massager sales on Amazon US totaled 140,800 units in July 2026 (▼ 38.1% vs. the prior month), generating an estimated $6,117,546 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.4% of unit volume and 45.2% of revenue, while a typical listing is priced at $47.08. The keyword itself pulled 105,530 Amazon queries over the same period (▲ 8.8% MoM).
Zooming out to the 12-month window ending July 2026, the massager Top 50 moved 2,703,500 units and $118,666,961 in cumulative sales — an average of 225,292 units and $9,888,913 per month. Monthly throughput topped out at 672,000 units in December 2025 and dipped to 133,900 in May 2026, leaving the latest reading 18.9% lower than August 2025.
Massager Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
140.8K
▼ 38.1% MoM
Monthly Revenue 2026/07
$6.1M
▼ 40.3% MoM
Top 10 Market Share 2026/07
55.4%
Massager Market Share & Sales Concentration on Amazon US — July 2026
The most-sold massager listing on Amazon US in July 2026 is ASIN B00NCRE4GO (Brand: TENS 7000), which sold 20,000 units at $38.88 apiece — equal to 14.2% of every unit tracked in this report and 2.2× the volume of the No. 2 listing.
The Top 10 ASINs account for 78,000 units and $2,767,480 in July 2026 — 55.4% of unit volume and 45.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Massager' on Amazon
July 2026
Is 55.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00NCRE4GO
TENS 7000 Digital TENS Unit with Accessories - Muscle Stimulator Machine for Back Pain Relief, Sciatica, Neck, Nerve, Shoulder, Hip, Elbow, Muscle Pain Relief
20K
▲ 0.0%vs. prior month
$778.4K
latest month
12-month trend
B0B2Z5JHN4
TOLOCO Massage Gun, Deep Tissue Back Massage for Athletes for Pain Relief, Percussion Massager with 10 Massages Heads & Silent Brushless Motor, Fathers Day Dad Gifts, Carbon
9K
▲ 28.6%vs. prior month
$359.9K
latest month
12-month trend
B07WJSY2G8
Mirakel Heat Neck Massager for Pain Relief Deep Tissue - Gift for Women Men | Ergonomic 3D kneading nodes, corded design, auto shutoff, Christmas ideal gifts for relaxing use at home, office, or travel
8K
▼ 60.0%vs. prior month
$218.7K
latest month
12-month trend
B07G142F9Z
Mo Cuishle Women Men Gifts, Shiatsu Back Shoulder & Neck Massager with Heat | Electric Deep Tissue 4D Kneading Massage, Best Gifts for Mom Dad Wife Husband her Him, Christmas, Birthday (NOT Cordless)
7K
▲ 16.7%vs. prior month
$290.1K
latest month
12-month trend
B0D12W9QX6
AUVON 3-in-1 TENS Unit Muscle Stimulator, 40 Levels for Gradual Pain Relief | EMS Massage Machine, Drug-Free for Shoulder, Sciatica, Back Pain Relief, 24 Modes Electronic Pulse Massager, 12 TENS Pads
6K
▼ 40.0%vs. prior month
$212.8K
latest month
12-month trend
B07KP61G69
bed geek Handheld Cordless Personal Wand Massager – Waterproof, USB Rechargeable, 20 Vibration Patterns, 8 Speeds, Memory Feature, Skin-Soft Silicone for Ultimate Relaxation Tool
6K
▲ 0.0%vs. prior month
$221.9K
latest month
12-month trend
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Best Massager Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
TENS 7000 is the best-performing massager brand in July 2026, moving 20,000 units across 1 ASIN for 25.6% of Top 10 volume. TOLOCO follows with 15,000 units (19.2%), ahead of Mirakel on 8,000 units (10.3%).
Volume is spread across 9 brands, with the top three holding 55.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $27.99 to $39.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
TENS 7000
1 ASIN in Top 10
25.6%
Units
20K
Revenue
$778.4K
Avg. price
$38.88
B00NCRE4GO
$38.88·★4.6·111.9K revsTENS 7000 Digital TENS Unit with Accessories - Muscle Stimulator Machine for Back Pain Relief, Sciatica, Neck, Nerve, Shoulder, Hip, Elbow, Muscle Pain Relief
Units sold20K
TOLOCO
2 ASINs in Top 10
19.2%
Units
15K
Revenue
$599.9K
Avg. price
$39.99
B0B2Z5JHN4
$39.99·★4.4·62.4K revsTOLOCO Massage Gun, Deep Tissue Back Massage for Athletes for Pain Relief, Percussion Massager with 10 Massages Heads & Silent Brushless Motor, Fathers Day Dad Gifts, Carbon
Units sold9KB089KJTW4V
$39.99·★4.4·62.4K revsTOLOCO Massage Gun, Deep Tissue Back Massage for Athletes for Pain Relief, Percussion Massager with 10 Massages Heads & Silent Brushless Motor, Fathers Day Dad Gifts, Grey
Units sold6K
Mirakel
1 ASIN in Top 10
10.3%
Units
8K
Revenue
$218.7K
Avg. price
$27.99
B07WJSY2G8
$27.99·★4.3·33.3K revsMirakel Heat Neck Massager for Pain Relief Deep Tissue - Gift for Women Men | Ergonomic 3D kneading nodes, corded design, auto shutoff, Christmas ideal gifts for relaxing use at home, office, or travel
Units sold8K
Trending Massager Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B07KP61G69 booked 6K units at $36.99, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07KP61G69
bed geek Handheld Cordless Personal Wand Massager – Waterproof, USB Rechargeable, 20 Vibration Patterns, 8 Speeds, Memory Feature, Skin-Soft Silicone for Ultimate Relaxation Tool
Price
$36.99
Rating
4.1
Reviews
8.8K
Latest month sales
B089KJTW4V
TOLOCO Massage Gun, Deep Tissue Back Massage for Athletes for Pain Relief, Percussion Massager with 10 Massages Heads & Silent Brushless Motor, Fathers Day Dad Gifts, Grey
Price
$39.99
Rating
4.4
Reviews
62.4K
Latest month sales
B0GFHTSQJR
LEERCON Massage Gun Deep Tissue Mini Muscle Back Massager for Pain Relief | Silent Mini Muscle Massager with 9 Massages Heads Birthday Gifts for Men Women Dad Him (Blue)
Unlock to view ASIN details and product titles
Price
$25.99
Rating
3.9
Reviews
324
Latest month sales
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