Massage Gun Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Massage Gun sales on Amazon US totaled 90,700 units in July 2026 (▼ 45.3% vs. the prior month), generating an estimated $5,280,147 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.2% of unit volume and 38.0% of revenue, while a typical listing is priced at $75.07. The keyword itself pulled 511,366 Amazon queries over the same period (▲ 2.5% MoM).
Zooming out to the 12-month window ending July 2026, the massage gun Top 50 moved 1,617,300 units and $87,841,832 in cumulative sales — an average of 134,775 units and $7,320,153 per month. Monthly throughput topped out at 410,800 units in December 2025 and dipped to 64,600 in May 2026, leaving the latest reading 9.3% lower than August 2025.
Massage Gun Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
90.7K
▼ 45.3% MoM
Monthly Revenue 2026/07
$5.3M
▼ 47.6% MoM
Top 10 Market Share 2026/07
56.2%
Massage Gun Market Share & Sales Concentration on Amazon US — July 2026
The most-sold massage gun listing on Amazon US in July 2026 is ASIN B0B2Z5JHN4 (Brand: TOLOCO), which sold 9,000 units at $39.99 apiece — equal to 9.9% of every unit tracked in this report and 13% ahead of the No. 2 listing.
The Top 10 ASINs account for 51,000 units and $2,006,110 in July 2026 — 56.2% of unit volume and 38.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Massage Gun' on Amazon
July 2026
Is 56.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0B2Z5JHN4
TOLOCO Massage Gun, Deep Tissue Back Massage for Athletes for Pain Relief, Percussion Massager with 10 Massages Heads & Silent Brushless Motor, Fathers Day Dad Gifts, Carbon
9K
▲ 28.6%vs. prior month
$359.9K
latest month
12-month trend
B07WJSY2G8
Mirakel Heat Neck Massager for Pain Relief Deep Tissue - Gift for Women Men | Ergonomic 3D kneading nodes, corded design, auto shutoff, Christmas ideal gifts for relaxing use at home, office, or travel
8K
▼ 60.0%vs. prior month
$218.7K
latest month
12-month trend
B089KJTW4V
TOLOCO Massage Gun, Deep Tissue Back Massage for Athletes for Pain Relief, Percussion Massager with 10 Massages Heads & Silent Brushless Motor, Fathers Day Dad Gifts, Grey
6K
▲ 20.0%vs. prior month
$239.9K
latest month
12-month trend
B0GFHTSQJR
LEERCON Massage Gun Deep Tissue Mini Muscle Back Massager for Pain Relief | Silent Mini Muscle Massager with 9 Massages Heads Birthday Gifts for Men Women Dad Him (Blue)
5K
▲ 150.0%vs. prior month
$124.1K
latest month
12-month trend
B08TLWYKLS
OLsky Massage Gun Deep Tissue 30 Speeds 9 Attachments Handheld (Grey) | Electric Muscle Massager, High-intensity Percussion, Massage Device for Pain Relief, Quiet and Powerful, Ideal for Recovery
5K
▲ 66.7%vs. prior month
$137.3K
latest month
12-month trend
B0D1YG4Y5N
cotsoco Massage Gun Deep Tissue, Muscle Massage Gun with 9 Attachment Heads 20 Speeds & Silent Brushless Motor for Pain Relief, Handheld Percussion Back Massager Gun, Ideal Gift for Mom/Dad(Black)
5K
▲ 25.0%vs. prior month
$119.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Massage Gun Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
TOLOCO is the best-performing massage gun brand in July 2026, moving 19,000 units across 3 ASINs for 37.3% of Top 10 volume. Mirakel follows with 8,000 units (15.7%), ahead of LEERCON on 5,000 units (9.8%).
With 8 brands splitting the Top 10 and 62.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $25.99 to $37.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
TOLOCO
3 ASINs in Top 10
37.3%
Units
19K
Revenue
$743.8K
Avg. price
$37.99
B0B2Z5JHN4
$39.99·★4.4·62.4K revsTOLOCO Massage Gun, Deep Tissue Back Massage for Athletes for Pain Relief, Percussion Massager with 10 Massages Heads & Silent Brushless Motor, Fathers Day Dad Gifts, Carbon
Units sold9KB089KJTW4V
$39.99·★4.4·62.4K revsTOLOCO Massage Gun, Deep Tissue Back Massage for Athletes for Pain Relief, Percussion Massager with 10 Massages Heads & Silent Brushless Motor, Fathers Day Dad Gifts, Grey
Units sold6KB0BWYPSWML
$33.99·★4.5·8.7K revsTOLOCO Massage Gun, Back Massager 10 Replacement Head for Pain Relief Deep Tissue, Percussion Massage Guns 7 Speed Level Super Quiet Electric Massager Fathers Day Dad Gifts, Carbon
Units sold4K
Mirakel
1 ASIN in Top 10
15.7%
Units
8K
Revenue
$218.7K
Avg. price
$27.99
B07WJSY2G8
$27.99·★4.3·33.3K revsMirakel Heat Neck Massager for Pain Relief Deep Tissue - Gift for Women Men | Ergonomic 3D kneading nodes, corded design, auto shutoff, Christmas ideal gifts for relaxing use at home, office, or travel
Units sold8K
LEERCON
1 ASIN in Top 10
9.8%
Units
5K
Revenue
$124.1K
Avg. price
$25.99
B0GFHTSQJR
$25.99·★4.0·319 revsLEERCON Massage Gun Deep Tissue Mini Muscle Back Massager for Pain Relief | Silent Mini Muscle Massager with 9 Massages Heads Birthday Gifts for Men Women Dad Him (Blue)
Units sold5K
Trending Massage Gun Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0GFHTSQJR booked 5K units at $25.99, with ▲ 150.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GFHTSQJR
LEERCON Massage Gun Deep Tissue Mini Muscle Back Massager for Pain Relief | Silent Mini Muscle Massager with 9 Massages Heads Birthday Gifts for Men Women Dad Him (Blue)
Price
$25.99
Rating
4.0
Reviews
319
Latest month sales
B08TLWYKLS
OLsky Massage Gun Deep Tissue 30 Speeds 9 Attachments Handheld (Grey) | Electric Muscle Massager, High-intensity Percussion, Massage Device for Pain Relief, Quiet and Powerful, Ideal for Recovery
Price
$29.99
Rating
4.2
Reviews
23.5K
Latest month sales
B0D1YG4Y5N
cotsoco Massage Gun Deep Tissue, Muscle Massage Gun with 9 Attachment Heads 20 Speeds & Silent Brushless Motor for Pain Relief, Handheld Percussion Back Massager Gun, Ideal Gift for Mom/Dad(Black)
Unlock to view ASIN details and product titles
Price
$25.99
Rating
4.2
Reviews
11.9K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this massage gun report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card