Back Scratcher Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Back Scratcher sales on Amazon US totaled 117,300 units in July 2026 (▼ 4.3% vs. the prior month), generating an estimated $1,062,643 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.6% of unit volume and 57.0% of revenue, while a typical listing is priced at $9.77. The keyword itself pulled 405,325 Amazon queries over the same period (▲ 12.3% MoM).
Zooming out to the 12-month window ending July 2026, the back scratcher Top 50 moved 1,588,200 units and $14,876,822 in cumulative sales — an average of 132,350 units and $1,239,735 per month. Monthly throughput topped out at 322,100 units in December 2025 and dipped to 67,600 in May 2026, leaving the latest reading 19.6% higher than August 2025.
Back Scratcher Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
117.3K
▼ 4.3% MoM
Monthly Revenue 2026/07
$1.1M
▼ 8.2% MoM
Top 10 Market Share 2026/07
65.6%
Back Scratcher Market Share & Sales Concentration on Amazon US — July 2026
The most-sold back scratcher listing on Amazon US in July 2026 is ASIN B0B1HK4WNC (Brand: Backski), which sold 20,000 units at $9.99 apiece — equal to 17.1% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 77,000 units and $605,590 in July 2026 — 65.6% of unit volume and 57.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Back Scratcher' on Amazon
July 2026
Is 65.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0B1HK4WNC
Backski Back Scrubber Anti Slip for Shower, Shower Brush Long Handle with Stiff and Soft Bristles, Body Exfoliator for Bath or Dry Brush(Blue)
20K
▲ 0.0%vs. prior month
$199.8K
latest month
12-month trend
B0BHCPFPM8
Yeipis Yeipis 3 Pack Different Back Scratcher Metal Portable Telescoping with Rubber Handles, Extendable Back Massager Tool with Beautiful Box, Stocking Stuffers for Men Women Christmas Presents(Black)
10K
▲ 0.0%vs. prior month
$69.9K
latest month
12-month trend
B0BRW82L28
YIMICOO 2 Pack Wooden Bamboo Back Scratcher, 17 Inch Long Handle Back Scratchers for Adults Men Women, with Beautiful Gift Packaging
10K
▲ 0.0%vs. prior month
$59.9K
latest month
12-month trend
B08T95SST2
USAGA 32 Fingers Head Massager Head Scratcher Scalp Massager Wood Handle | for Head Massage and Body Relaxation
8K
▲ 0.0%vs. prior month
$71.9K
latest month
12-month trend
B07RP1XBGT
Plazuria (4-Pack) Extendable Back Scratchers - Metal Claws with Telescopic Rubber Handles - Stocking Stuffers for Men, Women, Kids
7K
▲ 0.0%vs. prior month
$48.6K
latest month
12-month trend
B09232JHMY
Telescoping Back Scratcher with 5 Detachable Heads, Gift for Men Black | 10-30" Reach, Stainless Steel Pole, Rubber Grip, Christmas Stocking Stuffers, White Elephant, Anniversary and Birthday Gift
6K
▼ 40.0%vs. prior month
$66.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Back Scratcher Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Backski is the best-performing back scratcher brand in July 2026, moving 20,000 units across 1 ASIN for 26.0% of Top 10 volume. Yeipis follows with 10,000 units (13.0%), ahead of YIMICOO on 10,000 units (13.0%).
Volume is spread across 10 brands, with the top three holding 51.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.99 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Backski
1 ASIN in Top 10
26.0%
Units
20K
Revenue
$199.8K
Avg. price
$9.99
B0B1HK4WNC
$9.99·★4.6·25.4K revsBackski Back Scrubber Anti Slip for Shower, Shower Brush Long Handle with Stiff and Soft Bristles, Body Exfoliator for Bath or Dry Brush(Blue)
Units sold20K
Yeipis
1 ASIN in Top 10
13.0%
Units
10K
Revenue
$69.9K
Avg. price
$6.99
B0BHCPFPM8
$6.99·★4.5·7.7K revsYeipis Yeipis 3 Pack Different Back Scratcher Metal Portable Telescoping with Rubber Handles, Extendable Back Massager Tool with Beautiful Box, Stocking Stuffers for Men Women Christmas Presents(Black)
Units sold10K
YIMICOO
1 ASIN in Top 10
13.0%
Units
10K
Revenue
$59.9K
Avg. price
$5.99
B0BRW82L28
$5.99·★4.6·6.3K revsYIMICOO 2 Pack Wooden Bamboo Back Scratcher, 17 Inch Long Handle Back Scratchers for Adults Men Women, with Beautiful Gift Packaging
Units sold10K
Trending Back Scratcher Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09CNSP4ZR booked 5K units at $4.99, with ▲ 66.7% MoM change. On the growth side, B0BBT7SLV4 leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0C1ZL4F4T close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09CNSP4ZR
Slick- Bamboo Back Scratcher, 16.5", 2 Pack, Long Handle | Wooden Back Scratcher for Men & Women, Smooth Edges, Triple Polished Finish for Comfort, Relaxation & Daily Use
Price
$4.99
Rating
4.6
Reviews
5.7K
Latest month sales
B0BBT7SLV4
Back Scratcher, 2 Pack, 17-Inch Curved Bamboo Long Handle for Men & Women | Smoothly Polished Handles Reach Difficult Spots, Handmade from 5+ Year Bamboo Roots, Perfect Gifts for Mom, Dad, Grandparents
Price
$9.99
Rating
4.5
Reviews
2.6K
Latest month sales
B0C1ZL4F4T
YIMICOO 3 Pack Extendable Back Scratcher, Stainless Steel Portable Telescoping Back Scratchers for Adults Men Women, with Rubber Handles
Unlock to view ASIN details and product titles
Price
$3.99
Rating
4.4
Reviews
2K
Latest month sales
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