Marmite Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Marmite is the best-performing marmite brand in July 2026, moving 3,200 units across 5 ASINs for 43.2% of Top 10 volume. Soom follows with 2,000 units (27.0%), ahead of Marshmallow Fluff on 1,000 units (13.5%).

With 6 brands splitting the Top 10 and 83.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.40 to $18.47, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01MTMVMIA booked 200 units at $33.27, with ▼ 33.3% MoM change. On the growth side, B007HIZALC leads positive momentum with ▲ 100.0% MoM growth on 200 units, with B007VDOZEQ close behind at ▲ 100.0% MoM on 200 units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.