Donuts Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

The Original Donut Shop is the best-performing donuts brand in July 2026, moving 40,000 units across 2 ASINs for 29.2% of Top 10 volume. Entenmann's follows with 40,000 units (29.2%), ahead of Amazon Grocery on 20,000 units (14.6%).

With 7 brands splitting the Top 10 and 73.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.25 to $47.75, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07GDYJ49M booked 9K units at $3.00, with ▲ 50.0% MoM change. On the growth side, B00COJDO5I leads positive momentum with ▲ 300.0% MoM growth on 4K units, with B0G7MS4Y8W close behind at ▲ 100.0% MoM on 20K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.