Marc Anthony Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Marc Anthony sales on Amazon US totaled 365,900 units in July 2026 (▼ 16.1% vs. the prior month), generating an estimated $5,820,301 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.7% of unit volume and 59.0% of revenue, while a typical listing is priced at $14.30. The keyword itself pulled 12,921 Amazon queries over the same period (▼ 15.4% MoM).
Zooming out to the 12-month window ending July 2026, the marc anthony Top 50 moved 3,906,550 units and $60,113,283 in cumulative sales — an average of 325,546 units and $5,009,440 per month. Monthly throughput topped out at 436,000 units in June 2026 and dipped to 193,100 in May 2026, leaving the latest reading 30.0% higher than August 2025.
Marc Anthony Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
365.9K
▼ 16.1% MoM
Monthly Revenue 2026/07
$5.8M
▼ 19.2% MoM
Top 10 Market Share 2026/07
54.7%
Marc Anthony Market Share & Sales Concentration on Amazon US — July 2026
The most-sold marc anthony listing on Amazon US in July 2026 is ASIN B09HR5KSR8 (Brand: K18), which sold 50,000 units at $29.00 apiece — equal to 13.7% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 200,000 units and $3,436,300 in July 2026 — 54.7% of unit volume and 59.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Marc Anthony' on Amazon
July 2026
Is 54.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B09HR5KSR8
K18 Leave-In Molecular Repair Hair Mask
50K
▲ 25.0%vs. prior month
$1.4M
latest month
12-month trend
B076FHJ3K5
Marc Anthony Grow Long, Detangling Leave-In Hair Conditioner Spray | Anti-Frizz Anti-Breakage Hair Care for Dry Damaged Hair & Split Ends - Biotin, Vitamin E, Caffeine & Ginseng - Sulfate Free
40K
▼ 20.0%vs. prior month
$330K
latest month
12-month trend
B08T2WP81T
Pantene Miracle Rescue 10-in-1 Multitasking Spray, Heat Protection, 5.7 oz | Detangles, Repairs Damaged, Dry Hair, Improves Shine, Leave-In Conditioning Treatment with Keratin and Pro-Vitamin B5
30K
▲ 50.0%vs. prior month
$384.9K
latest month
12-month trend
B09HN5ZF8C
L'Oreal Paris EverPure Moisture 21-in-1 Leave In Conditioner, Multi-Benefit Heat Protectant Spray for Hair Up to 450°F, Detangling Frizz Control for Color Treated, Dry, or Damaged Hair, 6.7 Fl Oz
20K
▲ 0.0%vs. prior month
$199.4K
latest month
12-month trend
B00GXE5ASY
PRAVANA Intense Therapy Leave-In Conditioner Spray Treatment & Detangler | Instantly Detangles & Hydrates | Equalizes Hair Porosity | For All Hair Types | Strengthens & Softens Hair
10K
▼ 50.0%vs. prior month
$219.9K
latest month
12-month trend
B000ZZQMCK
Marc Anthony Strictly Curls Defining Lotion - Light Gel - Curly & Wavy Hair | Frizz Taming Styling Hair Cream-Gel for Long Lasting Curl Definition, Bounce & Shine for Fine to Medium Curls & Waves
10K
▲ 0.0%vs. prior month
$86.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Marc Anthony Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Marc Anthony is the best-performing marc anthony brand in July 2026, moving 60,000 units across 3 ASINs for 30.0% of Top 10 volume. K18 follows with 50,000 units (25.0%), ahead of Pantene on 30,000 units (15.0%).
With 8 brands splitting the Top 10 and 70.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.61 to $29.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Marc Anthony
3 ASINs in Top 10
30.0%
Units
60K
Revenue
$576.8K
Avg. price
$10.61
B076FHJ3K5
$8.67·★4.5·71.6K revsMarc Anthony Grow Long, Detangling Leave-In Hair Conditioner Spray | Anti-Frizz Anti-Breakage Hair Care for Dry Damaged Hair & Split Ends - Biotin, Vitamin E, Caffeine & Ginseng - Sulfate Free
Units sold40KB000ZZQMCK
$8.67·★4.4·25.1K revsMarc Anthony Strictly Curls Defining Lotion - Light Gel - Curly & Wavy Hair | Frizz Taming Styling Hair Cream-Gel for Long Lasting Curl Definition, Bounce & Shine for Fine to Medium Curls & Waves
Units sold10KB097NQW4SP
$14.49·★4.5·16.7K revsMarc Anthony Grow Long, Anti Breakage Hair Shampoo & Conditioner Set | Frizz Taming Strengthening Shampoo & Conditioner - Dry Damaged Hair & Split Ends - Biotin, Caffeine & Ginseng - Sulfate Free
Units sold10K
K18
1 ASIN in Top 10
25.0%
Units
50K
Revenue
$1.4M
Avg. price
$29.00
B09HR5KSR8
$29.00·★4.3·31.8K revsK18 Leave-In Molecular Repair Hair Mask
Units sold50K
Pantene
1 ASIN in Top 10
15.0%
Units
30K
Revenue
$384.9K
Avg. price
$12.84
B08T2WP81T
$12.84·★4.4·3.4K revsPantene Miracle Rescue 10-in-1 Multitasking Spray, Heat Protection, 5.7 oz | Detangles, Repairs Damaged, Dry Hair, Improves Shine, Leave-In Conditioning Treatment with Keratin and Pro-Vitamin B5
Units sold30K
Trending Marc Anthony Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0D735KZPN booked 10K units at $8.98, with ▲ 11.1% MoM change. On the growth side, B0G4SLKNMD leads positive momentum with ▲ 100.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D735KZPN
Curl Defining Brush for Curly Hair, Vented Detangling Hair Brush for Wet and Dry Styling, Curved Brush for Shaping and Smoothing Curl Clumps, Lightweight Hair Brush （Beige）
Price
$8.98
Rating
4.4
Reviews
4.2K
Latest month sales
B0DK22L979
Dr. Groot Award-Winning Hair Thickening Serum for Hair Loss, Thinning Hair, Korean Hair Care, Scalp Treatment, Clinically Tested, Thicker, Reduces Oil, Roll On
Price
$24.99
Rating
2.9
Reviews
287
Latest month sales
B0G4SLKNMD
John Frieda Frizz Ease Dream Curls Curl Reviver Mousse, 7.2 fl oz, 2 Pack | Anti-Frizz Control, Defines Curls, Enhances Bounce, Lightweight Hold, Humidity Resistance
Unlock to view ASIN details and product titles
Price
$15.16
Rating
4.5
Reviews
1.3K
Latest month sales
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