Marc Anthony Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Marc Anthony sales on Amazon US totaled 343,800 units in July 2026 (▼ 19.1% vs. the prior month), generating an estimated $5,607,322 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.4% of unit volume and 57.2% of revenue, while a typical listing is priced at $14.14. The keyword itself pulled 12,921 Amazon queries over the same period (▼ 15.4% MoM).
Zooming out to the 12-month window ending July 2026, the marc anthony Top 50 moved 3,846,600 units and $60,395,951 in cumulative sales — an average of 320,550 units and $5,032,996 per month. Monthly throughput topped out at 424,900 units in June 2026 and dipped to 189,100 in May 2026, leaving the latest reading 19.1% higher than August 2025.
Marc Anthony Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
343.8K
▼ 19.1% MoM
Monthly Revenue 2026/07
$5.6M
▼ 21.4% MoM
Top 10 Market Share 2026/07
52.4%
Marc Anthony Market Share & Sales Concentration on Amazon US — July 2026
The most-sold marc anthony listing on Amazon US in July 2026 is ASIN B09HR5KSR8 (Brand: K18), which sold 50,000 units at $29.00 apiece — equal to 14.5% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 180,000 units and $3,208,100 in July 2026 — 52.4% of unit volume and 57.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Marc Anthony' on Amazon
July 2026
Is 52.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B09HR5KSR8
K18 Leave-In Molecular Repair Hair Mask
50K
▲ 25.0%vs. prior month
$1.4M
latest month
12-month trend
B076FHJ3K5
Marc Anthony Grow Long, Detangling Leave-In Hair Conditioner Spray | Anti-Frizz Anti-Breakage Hair Care for Dry Damaged Hair & Split Ends - Biotin, Vitamin E, Caffeine & Ginseng - Sulfate Free
40K
▼ 20.0%vs. prior month
$330K
latest month
12-month trend
B09HN5ZF8C
L'Oreal Paris EverPure Moisture 21-in-1 Leave In Conditioner, Multi-Benefit Heat Protectant Spray for Hair Up to 450°F, Detangling Frizz Control for Color Treated, Dry, or Damaged Hair, 6.7 Fl Oz
20K
▲ 0.0%vs. prior month
$199.4K
latest month
12-month trend
B00GXE5ASY
PRAVANA Intense Therapy Leave-In Conditioner Spray Treatment & Detangler | Instantly Detangles & Hydrates | Equalizes Hair Porosity | For All Hair Types | Strengthens & Softens Hair
10K
▼ 50.0%vs. prior month
$219.9K
latest month
12-month trend
B000ZZQMCK
Marc Anthony Strictly Curls Defining Lotion - Light Gel - Curly & Wavy Hair | Frizz Taming Styling Hair Cream-Gel for Long Lasting Curl Definition, Bounce & Shine for Fine to Medium Curls & Waves
10K
▲ 0.0%vs. prior month
$86.7K
latest month
12-month trend
B07DCJ91HQ
COLOR WOW Dream Coat for Curly Hair – Anti-Frizz Curl and Wave Spray | Anti-frizz spray, for wavy and curly hair, smooths, defines, lightweight, build-up free. Style with or without heat.
10K
▼ 66.7%vs. prior month
$260K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Marc Anthony Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Marc Anthony is the best-performing marc anthony brand in July 2026, moving 70,000 units across 4 ASINs for 38.9% of Top 10 volume. K18 follows with 50,000 units (27.8%), ahead of L'Oreal Paris on 20,000 units (11.1%).
With 7 brands splitting the Top 10 and 77.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.97 to $29.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Marc Anthony
4 ASINs in Top 10
38.9%
Units
70K
Revenue
$678.8K
Avg. price
$10.45
B076FHJ3K5
$8.67·★4.5·71.5K revsMarc Anthony Grow Long, Detangling Leave-In Hair Conditioner Spray | Anti-Frizz Anti-Breakage Hair Care for Dry Damaged Hair & Split Ends - Biotin, Vitamin E, Caffeine & Ginseng - Sulfate Free
Units sold40KB000ZZQMCK
$8.67·★4.4·25.1K revsMarc Anthony Strictly Curls Defining Lotion - Light Gel - Curly & Wavy Hair | Frizz Taming Styling Hair Cream-Gel for Long Lasting Curl Definition, Bounce & Shine for Fine to Medium Curls & Waves
Units sold10KB097NQW4SP
$14.49·★4.5·16.7K revsMarc Anthony Grow Long, Anti Breakage Hair Shampoo & Conditioner Set | Frizz Taming Strengthening Shampoo & Conditioner - Dry Damaged Hair & Split Ends - Biotin, Caffeine & Ginseng - Sulfate Free
Units sold10KB0DT7QJSJR
$9.97·★4.5·6K revsMarc Anthony Grow Long Ultimate Blowout, Anti-Frizz Heat Protection Spray | Ultimate Blowout & Frizz Control - Humidity & Heat Protectant Spray for Smooth, Shiny, Soft Hair - Featherlight Finish 6.7 oz
Units sold10K
K18
1 ASIN in Top 10
27.8%
Units
50K
Revenue
$1.4M
Avg. price
$29.00
B09HR5KSR8
$29.00·★4.3·31.7K revsK18 Leave-In Molecular Repair Hair Mask
Units sold50K
L'Oreal Paris
1 ASIN in Top 10
11.1%
Units
20K
Revenue
$199.4K
Avg. price
$9.97
B09HN5ZF8C
$9.97·★4.6·8K revsL'Oreal Paris EverPure Moisture 21-in-1 Leave In Conditioner, Multi-Benefit Heat Protectant Spray for Hair Up to 450°F, Detangling Frizz Control for Color Treated, Dry, or Damaged Hair, 6.7 Fl Oz
Units sold20K
Trending Marc Anthony Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0DT27RCG3 booked 10K units at $14.00, with ▲ 0.0% MoM change. On the growth side, B0G4SLKNMD leads positive momentum with ▲ 100.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DT27RCG3
amika Hydro Rush Intense Moisture Leave-In Conditioner with Hyaluronic Acid
Price
$14.00
Rating
4.5
Reviews
4.4K
Latest month sales
B0DT7QJSJR
Marc Anthony Grow Long Ultimate Blowout, Anti-Frizz Heat Protection Spray | Ultimate Blowout & Frizz Control - Humidity & Heat Protectant Spray for Smooth, Shiny, Soft Hair - Featherlight Finish 6.7 oz
Price
$9.97
Rating
4.5
Reviews
6K
Latest month sales
B0G4SLKNMD
John Frieda Frizz Ease Dream Curls Curl Reviver Mousse, 7.2 fl oz, 2 Pack | Anti-Frizz Control, Defines Curls, Enhances Bounce, Lightweight Hold, Humidity Resistance
Unlock to view ASIN details and product titles
Price
$14.87
Rating
4.5
Reviews
1.3K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this marc anthony report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card