Manila Folders Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Manila Folders sales on Amazon US totaled 152,800 units in July 2026 (▲ 2.2% vs. the prior month), generating an estimated $2,138,508 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 70.0% of unit volume and 63.7% of revenue, while a typical listing is priced at $17.46. The keyword itself pulled 43,030 Amazon queries over the same period (▲ 40.7% MoM).
Zooming out to the 12-month window ending July 2026, the manila folders Top 50 moved 1,749,750 units and $25,970,971 in cumulative sales — an average of 145,813 units and $2,164,248 per month. Monthly throughput topped out at 213,400 units in January 2026 and dipped to 81,550 in May 2026, leaving the latest reading 9.3% lower than August 2025.
Manila Folders Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
152.8K
▲ 2.2% MoM
Monthly Revenue 2026/07
$2.1M
▲ 0.2% MoM
Top 10 Market Share 2026/07
70.0%
Manila Folders Market Share & Sales Concentration on Amazon US — July 2026
The most-sold manila folders listing on Amazon US in July 2026 is ASIN B01LYHE49W (Brand: Amazon Basics), which sold 60,000 units at $10.68 apiece — equal to 39.3% of every unit tracked in this report and 6.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 107,000 units and $1,361,350 in July 2026 — 70.0% of unit volume and 63.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Manila Folders' on Amazon
July 2026
Is 70.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01LYHE49W
Amazon Basics Sturdy File Folders with Reinforced Tabs for Filing and Organization, 1/3-Cut Tab, Assorted Positions, Letter Size, 8.5x11 inches, Manila, 100-Pack
60K
▲ 20.0%vs. prior month
$692.4K
latest month
12-month trend
B0722L14L3
Pendaflex File Folders, 100 Pack, Durable Manila Folders, Letter Size (8.5" x 11"), 3 Top Tabs for Easy Labeling, Everyday Filing Essential for Offices, Classrooms & Home Document Organization
10K
▼ 50.0%vs. prior month
$139.9K
latest month
12-month trend
B0D1YBFHS8
SUNEE File Folders, 30 Pack Manilla Folders 8.5 x 11, Colored File Folders Home Office School Supplies for Documents Files Paper, 6 Assorted Colors
8K
▲ 14.3%vs. prior month
$76.8K
latest month
12-month trend
B00NI5LVAW
Pendaflex File Folders, 250-Pack, Letter Size, Manila, 1/3-Cut Tabs, Premium Paper Folders for File Cabinets, Home, Office & Classroom Document Organization, 3-Tab Letter File Folders
6K
▼ 14.3%vs. prior month
$164.5K
latest month
12-month trend
B07TNVLBVZ
Amazon Basics Sturdy Manila File Folders, 1/3 Tabs in Assorted Positions for Filing and Easy Labeling, Legal Size, 8.5 x 14 inch, 100-Pack
5K
▲ 25.0%vs. prior month
$92.2K
latest month
12-month trend
B08BYKJ4R9
Sooez 10 Pack File Folders, Clear Poly Envelopes Plastic Folders A4 Pouch | Folder for Documents Letter A4 Size with Label Pocket, Teacher School Office Supplies Organization Storage, Assorted Color
5K
▲ 0.0%vs. prior month
$37.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Manila Folders Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing manila folders brand in July 2026, moving 69,000 units across 3 ASINs for 64.5% of Top 10 volume. SUNEE follows with 17,000 units (15.9%), ahead of Pendaflex on 16,000 units (15.0%).
With 4 brands splitting the Top 10 and 95.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.24 to $17.66, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
3 ASINs in Top 10
64.5%
Units
69K
Revenue
$863.6K
Avg. price
$16.54
B01LYHE49W
$10.68·★4.8·57K revsAmazon Basics Sturdy File Folders with Reinforced Tabs for Filing and Organization, 1/3-Cut Tab, Assorted Positions, Letter Size, 8.5x11 inches, Manila, 100-Pack
Units sold60KB07TNVLBVZ
$18.44·★4.8·57.1K revsAmazon Basics Sturdy Manila File Folders, 1/3 Tabs in Assorted Positions for Filing and Easy Labeling, Legal Size, 8.5 x 14 inch, 100-Pack
Units sold5KB01LYHE0VP
$20.49·★4.8·57.1K revsAmazon Basics Sturdy File Folders with Tabs for Filing and Organization, AMZ401, Letter Size, Assorted Colors, 100-Pack
Units sold4K
SUNEE
4 ASINs in Top 10
15.9%
Units
17K
Revenue
$155.7K
Avg. price
$9.24
B0D1YBFHS8
$9.99·★4.7·2.2K revsSUNEE File Folders, 30 Pack Manilla Folders 8.5 x 11, Colored File Folders Home Office School Supplies for Documents Files Paper, 6 Assorted Colors
Units sold8KB0D1YCVL9M
$9.99·★4.7·1K revsSUNEE File Folders, 30 Pack Manilla Folders 8.5 x 11, Colored File Folders Home Office School Supplies for Documents Files Paper, 6 Bright Colors
Units sold3KB0D1YCC6KK
$9.99·★4.7·1.4K revsSUNEE File Folders, 30 Pack Manilla Folders 8.5 x 11, Colored File Folders Home Office School Supplies for Documents Files Paper,6 Pastel Colors
Units sold3KB0D1Y9X77L
$6.99·★4.8·1K revsSUNEE File Folders, 18 Pack Manilla Folders 8.5 x 11, Colored Folder Office Organization Home School Folders for Documents Files Paper,6 Assorted Colors
Units sold3K
Pendaflex
2 ASINs in Top 10
15.0%
Units
16K
Revenue
$304.4K
Avg. price
$17.66
B0722L14L3
$13.99·★4.8·32.6K revsPendaflex File Folders, 100 Pack, Durable Manila Folders, Letter Size (8.5" x 11"), 3 Top Tabs for Easy Labeling, Everyday Filing Essential for Offices, Classrooms & Home Document Organization
Units sold10KB00NI5LVAW
$21.34·★4.8·5.1K revsPendaflex File Folders, 250-Pack, Letter Size, Manila, 1/3-Cut Tabs, Premium Paper Folders for File Cabinets, Home, Office & Classroom Document Organization, 3-Tab Letter File Folders
Units sold6K
Trending Manila Folders Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0D1Y9X77L booked 3K units at $6.99, with ▲ 50.0% MoM change. On the growth side, B0FRHN8R9K leads positive momentum with ▲ 400.0% MoM growth on 2K units, with B0GT8P6ZWQ close behind at ▲ 233.3% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D1Y9X77L
SUNEE File Folders, 18 Pack Manilla Folders 8.5 x 11, Colored Folder Office Organization Home School Folders for Documents Files Paper,6 Assorted Colors
Price
$6.99
Rating
4.8
Reviews
1K
Latest month sales
B0FRHN8R9K
Manilla Folders 8.5 x 11 File Folders Letter Size Manila Folder with 1/3 Cut Tab 100 Pack Paper Folders for Office, School, Home, Business Filing Supplies Made in USA
Price
$22.67
Rating
4.4
Reviews
108
Latest month sales
B0GT8P6ZWQ
100 Pack Manila File Folders, 1/3-Cut Tab, Assorted Positions, Letter Size, 8.5x11 inches, Easy Labeling & Organization, Office Supply, School, Home,Business, Class,Document Filing
Unlock to view ASIN details and product titles
Price
$15.99
Rating
4.7
Reviews
48
Latest month sales
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