Folder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Folder sales on Amazon US totaled 359,600 units in July 2026 (▲ 86.7% vs. the prior month), generating an estimated $3,046,722 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.3% of unit volume and 54.9% of revenue, while a typical listing is priced at $8.66. The keyword itself pulled 283,254 Amazon queries over the same period (▲ 211.5% MoM).
Zooming out to the 12-month window ending July 2026, the folder Top 50 moved 2,726,150 units and $29,199,585 in cumulative sales — an average of 227,179 units and $2,433,299 per month. Monthly throughput topped out at 621,000 units in August 2025 and dipped to 98,350 in May 2026, leaving the latest reading 42.1% lower than August 2025.
Folder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
359.6K
▲ 86.7% MoM
Monthly Revenue 2026/07
$3M
▲ 44.2% MoM
Top 10 Market Share 2026/07
47.3%
Folder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold folder listing on Amazon US in July 2026 is ASIN B01LYHE49W (Brand: Amazon Basics), which sold 60,000 units at $10.68 apiece — equal to 16.7% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 170,000 units and $1,672,800 in July 2026 — 47.3% of unit volume and 54.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Folder' on Amazon
July 2026
Is 47.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B01LYHE49W
Amazon Basics Sturdy File Folders with Reinforced Tabs for Filing and Organization, 1/3-Cut Tab, Assorted Positions, Letter Size, 8.5x11 inches, Manila, 100-Pack
60K
▲ 20.0%vs. prior month
$692.4K
latest month
12-month trend
B00V5DG6IQ
Amazon Basics Hanging File Folders with Adjustable Tabs, Sturdy Expandable Document Organizer, Letter Size 8.5x11 inch, Green, 25-Pack
20K
▲ 100.0%vs. prior month
$245.2K
latest month
12-month trend
B07K8XVD11
Amazon Basics Heavy Duty Plastic Folders with 2 Pockets for Letter Size Paper, Assorted Colors, Pack of 6
20K
▲ 2757.1%vs. prior month
$108K
latest month
12-month trend
B01C87CTQA
Five Star 2-Pocket Plastic Folder with Stay-Put Tabs and Prong Fasteners, Holds 8.5" x 11" Paper, Assorted Colors, 4 Pack (340300A)
10K
▲ 900.0%vs. prior month
$91.7K
latest month
12-month trend
B07K91GV6N
Amazon Basics Heavy Duty Plastic Folders with 2 Pockets for Documents, Letter Size Paper, School Supplies Organization, Assorted Colors, Pack of 12
10K
▲ 100.0%vs. prior month
$115.6K
latest month
12-month trend
B0BXDF124J
6 Pack Colored File Folders with Pockets, Pastel Pocket Folders, Plastic | Business Card Holder, Decorative, for Documents, Cute Plastic Folders for Filing Cabinet, School, Office, Resume Portfolio
10K
▲ 400.0%vs. prior month
$53.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Folder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing folder brand in July 2026, moving 120,000 units across 5 ASINs for 70.6% of Top 10 volume. Five Star follows with 10,000 units (5.9%), ahead of habgp on 10,000 units (5.9%).
With 6 brands splitting the Top 10 and 82.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.99 to $10.15, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
5 ASINs in Top 10
70.6%
Units
120K
Revenue
$1.3M
Avg. price
$10.15
B01LYHE49W
$10.68·★4.8·57K revsAmazon Basics Sturdy File Folders with Reinforced Tabs for Filing and Organization, 1/3-Cut Tab, Assorted Positions, Letter Size, 8.5x11 inches, Manila, 100-Pack
Units sold60KB00V5DG6IQ
$10.10·★4.7·127.1K revsAmazon Basics Hanging File Folders with Adjustable Tabs, Sturdy Expandable Document Organizer, Letter Size 8.5x11 inch, Green, 25-Pack
Units sold20KB07K8XVD11
$7.99·★4.8·6.5K revsAmazon Basics Heavy Duty Plastic Folders with 2 Pockets for Letter Size Paper, Assorted Colors, Pack of 6
Units sold20KB07K91GV6N
$10.36·★4.8·8.4K revsAmazon Basics Heavy Duty Plastic Folders with 2 Pockets for Documents, Letter Size Paper, School Supplies Organization, Assorted Colors, Pack of 12
Units sold10KB00V5DGA14
$11.61·★4.7·127.1K revsAmazon Basics Hanging File Folders with Adjustable Tabs, Sturdy Expandable Document Organizer, Letter Size, Assorted Colors, 25-Pack
Units sold10K
Five Star
1 ASIN in Top 10
5.9%
Units
10K
Revenue
$91.7K
Avg. price
$9.99
B01C87CTQA
$9.99·★4.8·5.3K revsFive Star 2-Pocket Plastic Folder with Stay-Put Tabs and Prong Fasteners, Holds 8.5" x 11" Paper, Assorted Colors, 4 Pack (340300A)
Units sold10K
habgp
1 ASIN in Top 10
5.9%
Units
10K
Revenue
$53.1K
Avg. price
$7.99
B0BXDF124J
$7.99·★4.6·2.1K revs6 Pack Colored File Folders with Pockets, Pastel Pocket Folders, Plastic | Business Card Holder, Decorative, for Documents, Cute Plastic Folders for Filing Cabinet, School, Office, Resume Portfolio
Units sold10K
Trending Folder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B07K8XVD11 booked 20K units at $7.99, with ▲ 2757.1% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07K8XVD11
Amazon Basics Heavy Duty Plastic Folders with 2 Pockets for Letter Size Paper, Assorted Colors, Pack of 6
Price
$7.99
Rating
4.8
Reviews
6.5K
Latest month sales
B01C87CTQA
Five Star 2-Pocket Plastic Folder with Stay-Put Tabs and Prong Fasteners, Holds 8.5" x 11" Paper, Assorted Colors, 4 Pack (340300A)
Price
$9.99
Rating
4.8
Reviews
5.3K
Latest month sales
B0BXDF124J
6 Pack Colored File Folders with Pockets, Pastel Pocket Folders, Plastic | Business Card Holder, Decorative, for Documents, Cute Plastic Folders for Filing Cabinet, School, Office, Resume Portfolio
Unlock to view ASIN details and product titles
Price
$7.99
Rating
4.6
Reviews
2.1K
Latest month sales
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