Mandalorian And Grogu Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Mandalorian And Grogu sales on Amazon US totaled 18,100 units in July 2026 (▼ 43.2% vs. the prior month), generating an estimated $658,081 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.6% of unit volume and 31.9% of revenue, while a typical listing is priced at $43.13. The keyword itself pulled 8,515 Amazon queries over the same period (▼ 54.5% MoM).
Zooming out to the 12-month window ending July 2026, the mandalorian and grogu Top 50 moved 170,200 units and $4,525,792 in cumulative sales — an average of 14,183 units and $377,149 per month. Monthly throughput topped out at 31,850 units in June 2026 and dipped to 4,150 in August 2025, leaving the latest reading 336.1% higher than August 2025.
Mandalorian And Grogu Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
18.1K
▼ 43.2% MoM
Monthly Revenue 2026/07
$658.1K
▼ 33.1% MoM
Top 10 Market Share 2026/07
58.6%
Mandalorian And Grogu Market Share & Sales Concentration on Amazon US — July 2026
The most-sold mandalorian and grogu listing on Amazon US in July 2026 is ASIN B0FMS521QK (Brand: LEGO), which sold 2,000 units at $9.49 apiece — equal to 11.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 10,600 units and $210,006 in July 2026 — 58.6% of unit volume and 31.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Mandalorian And Grogu' on Amazon
July 2026
Is 58.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0FMS521QK
LEGO Star Wars The Mandalorian & Grogu’s Speeder Bike Building Toy for Boys & Girls - Pretend Play Space Vehicle W/2 Star Wars Character Figures for Kids, Ages 6+ - Gift Idea for Birthdays - 75436
2K
▼ 71.4%vs. prior month
$19K
latest month
12-month trend
B0DVGKZZS4
Star Wars Gifts | Handmade Baby Yoda Positive Crochet W/ 30 Fun Affirmations | Gift for Birthday, Emotional Support | Starwars Birthday Decorations for Men, Women | Star Wars Office Desk Decor
1K
▼ 75.0%vs. prior month
$16.7K
latest month
12-month trend
B0FH7L7Y77
STAR WARS The Mandalorian & Grogu Bounty Blaster, 11-Inch Action Figure with Sound Effects, Interactive Toys for Boys & Girls Ages 4+
1K
▲ 25.0%vs. prior month
$15K
latest month
12-month trend
B0G16JJ5MR
Furby Furblets Star Wars Grogu Collectible Electronic Plush Toy, Officially Licensed
1K
▲ 0.0%vs. prior month
$15K
latest month
12-month trend
B09NB3WHXK
BAND-AID Brand Adhesive Bandages, Star Wars: The Mandalorian and Grogu | First Aid Decorative Bandages with Star Wars: The Mandalorian and Grogu, 20 Count Assorted Wound Care for Kids' Minor Wounds
1K
▲ 0.0%vs. prior month
$4K
latest month
12-month trend
B0FHL28BCQ
STAR WARS Grogu 6.5-Inch Action Figure, The Mandalorian & Grogu Toys for Boys & Girls Ages 4+
1K
▲ 400.0%vs. prior month
$14.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Mandalorian And Grogu Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
LEGO is the best-performing mandalorian and grogu brand in July 2026, moving 3,700 units across 3 ASINs for 34.9% of Top 10 volume. STAR WARS follows with 3,000 units (28.3%), ahead of Got you a little something on 1,000 units (9.4%).
With 6 brands splitting the Top 10 and 72.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $17.99 to $38.14, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LEGO
3 ASINs in Top 10
34.9%
Units
3.7K
Revenue
$110.9K
Avg. price
$38.14
B0FMS521QK
$9.49·★4.9·713 revsLEGO Star Wars The Mandalorian & Grogu’s Speeder Bike Building Toy for Boys & Girls - Pretend Play Space Vehicle W/2 Star Wars Character Figures for Kids, Ages 6+ - Gift Idea for Birthdays - 75436
Units sold2KB0FMYWLLNJ
$42.99·★4.7·71 revsLEGO Star Wars AT-RT Attack - Building Toy for Boys & Girls, Ages 7+ - with The Mandalorian & Grogu Minifigures - Playset for Kids - Gift for Birthdays - 75444
Units sold1KB0FMYX39ZT
$61.95·★4.7·58 revsLEGO Star Wars: The Mandalorian and Grogu Anzellan Starship Building Toy - Build and Display Set for Boys & Girls, Ages 9+ - Star Wars Gifts for Kids - W/Grogu & 2 Anzellan Figures - 75445
Units sold700
STAR WARS
3 ASINs in Top 10
28.3%
Units
3K
Revenue
$54.8K
Avg. price
$18.15
B0FH7L7Y77
$15.00·★4.9·90 revsSTAR WARS The Mandalorian & Grogu Bounty Blaster, 11-Inch Action Figure with Sound Effects, Interactive Toys for Boys & Girls Ages 4+
Units sold1KB0FHL28BCQ
$11.97·★4.8·186 revsSTAR WARS Grogu 6.5-Inch Action Figure, The Mandalorian & Grogu Toys for Boys & Girls Ages 4+
Units sold1KB0G2PCCD8L
$27.48·★4.6·69 revsSTAR WARS The Black Series Embo, The Mandalorian & Grogu Premium Collectible 6 Inch Action Figure
Units sold1K
Got you a little something
1 ASIN in Top 10
9.4%
Units
1K
Revenue
$16.7K
Avg. price
$17.99
B0DVGKZZS4
$17.99·★4.6·901 revsStar Wars Gifts | Handmade Baby Yoda Positive Crochet W/ 30 Fun Affirmations | Gift for Birthday, Emotional Support | Starwars Birthday Decorations for Men, Women | Star Wars Office Desk Decor
Units sold1K
Trending Mandalorian And Grogu Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0FH7L7Y77 booked 1K units at $15.00, with ▲ 25.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FH7L7Y77
STAR WARS The Mandalorian & Grogu Bounty Blaster, 11-Inch Action Figure with Sound Effects, Interactive Toys for Boys & Girls Ages 4+
Price
$15.00
Rating
4.9
Reviews
90
Latest month sales
B0FHL28BCQ
STAR WARS Grogu 6.5-Inch Action Figure, The Mandalorian & Grogu Toys for Boys & Girls Ages 4+
Price
$11.97
Rating
4.8
Reviews
186
Latest month sales
B0FMYX39ZT
LEGO Star Wars: The Mandalorian and Grogu Anzellan Starship Building Toy - Build and Display Set for Boys & Girls, Ages 9+ - Star Wars Gifts for Kids - W/Grogu & 2 Anzellan Figures - 75445
Unlock to view ASIN details and product titles
Price
$61.95
Rating
4.7
Reviews
58
Latest month sales
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