Deadpool Action Figure Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Deadpool Action Figure sales on Amazon US totaled 16,500 units in July 2026 (▼ 0.6% vs. the prior month), generating an estimated $507,958 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.9% of unit volume and 42.5% of revenue, while a typical listing is priced at $33.53. The keyword itself pulled 30,506 Amazon queries over the same period (▲ 22.9% MoM).
Zooming out to the 12-month window ending July 2026, the deadpool action figure Top 50 moved 202,400 units and $7,055,026 in cumulative sales — an average of 16,867 units and $587,919 per month. Monthly throughput topped out at 44,650 units in December 2025 and dipped to 6,700 in May 2026, leaving the latest reading 59.4% higher than August 2025.
Deadpool Action Figure Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
16.5K
▼ 0.6% MoM
Monthly Revenue 2026/07
$508K
▼ 1.0% MoM
Top 10 Market Share 2026/07
50.9%
Deadpool Action Figure Market Share & Sales Concentration on Amazon US — July 2026
The most-sold deadpool action figure listing on Amazon US in July 2026 is ASIN B0G1TW1W2T (Brand: Marvel), which sold 1,000 units at $29.99 apiece — equal to 6.1% of every unit tracked in this report.
The Top 10 ASINs account for 8,400 units and $216,025 in July 2026 — 50.9% of unit volume and 42.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Deadpool Action Figure' on Amazon
July 2026
Is 50.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0G1TW1W2T
Marvel Legends Series Punisher, The Punisher Collectible 6-Inch Action Figure Set | Marvel Legends Disney+ Movie 6 Inch Action Figure - The Punisher
1K
▲ 400.0%vs. prior month
$28K
latest month
12-month trend
B076JPRXKV
Marvel Deadpool 12-Inch Action Figure with Accessory, Super Hero Toys for Fans Ages 14 and Up
1K
▲ 0.0%vs. prior month
$10.3K
latest month
12-month trend
B0BS4GVV4D
Marvel Avengers Ultimate Protectors Pack, 6-Inch-Scale, 8 Action Figures with Accessories, Super Hero Toys, Toys for Boys and Girls Ages 4 and Up
1K
▼ 50.0%vs. prior month
$45K
latest month
12-month trend
B08PHZJJ62
Marvel Avengers Endgame Titan Hero Series 12" Action Figures Captain America, Iron Spider, Black Panther, and Iron Man (4 Action Figures)
1K
▲ 42.9%vs. prior month
$36K
latest month
12-month trend
B0CVQY2CR9
Marvel Legends Series Deadpool, Deadpool & Wolverine Collectible 6 Inch Action Figure for Adults Ages 14 and Up | Movie-Accurate Deco, Collectible for Ages 14 Plus
800
▲ 60.0%vs. prior month
$24.2K
latest month
12-month trend
B0FDWWRY5V
SPIDER-MAN Marvel Titan Series Black Suit Action Figure, 12-Inch-Scale (30 cm) Super Hero Toys for Kids Ages 4+
800
▲ 100.0%vs. prior month
$7.2K
latest month
12-month trend
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Best Deadpool Action Figure Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Marvel is the best-performing deadpool action figure brand in July 2026, moving 6,000 units across 7 ASINs for 71.4% of Top 10 volume. MARVEL THE AVENGERS follows with 1,000 units (11.9%), ahead of Spider-Man on 800 units (9.5%).
With 4 brands splitting the Top 10 and 92.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.99 to $35.92, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Marvel
7 ASINs in Top 10
71.4%
Units
6K
Revenue
$164K
Avg. price
$27.96
B0G1TW1W2T
$29.99·★4.6·152 revsMarvel Legends Series Punisher, The Punisher Collectible 6-Inch Action Figure Set | Marvel Legends Disney+ Movie 6 Inch Action Figure - The Punisher
Units sold1KB076JPRXKV
$12.00·★4.8·3.1K revsMarvel Deadpool 12-Inch Action Figure with Accessory, Super Hero Toys for Fans Ages 14 and Up
Units sold1KB0BS4GVV4D
$39.95·★4.6·1.2K revsMarvel Avengers Ultimate Protectors Pack, 6-Inch-Scale, 8 Action Figures with Accessories, Super Hero Toys, Toys for Boys and Girls Ages 4 and Up
Units sold1KB0CVQY2CR9
$34.78·★4.8·1.5K revsMarvel Legends Series Deadpool, Deadpool & Wolverine Collectible 6 Inch Action Figure for Adults Ages 14 and Up | Movie-Accurate Deco, Collectible for Ages 14 Plus
Units sold800B0CVQY49DG
$34.99·★4.8·1.7K revsMarvel Legends Series Wolverine, Deadpool & Wolverine Collectible 6 Inch Action Figure for Adults Ages 14 and Up | 20 Plus Points Articulation, Includes Accessories, Ages 14 Plus, Hasbro Licensed
Units sold800B0FDWWM72J
$13.99·★4.8·201 revsMarvel Spider-Man Titan Series Venom Deluxe Action Figure, 12-Inch-Scale (30 cm) Super Hero Toys for Kids Ages 4+
Units sold700B0FHSRQFCX
$29.99·★4.4·31 revsMarvel Legends Series Ghost Rider (Robbie Reyes), All-New Ghost Rider and Avengers Comics Collectible 6-Inch Scale Action
Units sold700
MARVEL THE AVENGERS
1 ASIN in Top 10
11.9%
Units
1K
Revenue
$36K
Avg. price
$35.92
B08PHZJJ62
$35.92·★4.6·1.2K revsMarvel Avengers Endgame Titan Hero Series 12" Action Figures Captain America, Iron Spider, Black Panther, and Iron Man (4 Action Figures)
Units sold1K
Spider-Man
1 ASIN in Top 10
9.5%
Units
800
Revenue
$7.2K
Avg. price
$8.99
B0FDWWRY5V
$8.99·★4.8·119 revsSPIDER-MAN Marvel Titan Series Black Suit Action Figure, 12-Inch-Scale (30 cm) Super Hero Toys for Kids Ages 4+
Units sold800
Trending Deadpool Action Figure Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0G1TW1W2T booked 1K units at $29.99, with ▲ 400.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G1TW1W2T
Marvel Legends Series Punisher, The Punisher Collectible 6-Inch Action Figure Set | Marvel Legends Disney+ Movie 6 Inch Action Figure - The Punisher
Price
$29.99
Rating
4.6
Reviews
152
Latest month sales
B0FDWWRY5V
SPIDER-MAN Marvel Titan Series Black Suit Action Figure, 12-Inch-Scale (30 cm) Super Hero Toys for Kids Ages 4+
Price
$8.99
Rating
4.8
Reviews
119
Latest month sales
B0CVQY49DG
Marvel Legends Series Wolverine, Deadpool & Wolverine Collectible 6 Inch Action Figure for Adults Ages 14 and Up | 20 Plus Points Articulation, Includes Accessories, Ages 14 Plus, Hasbro Licensed
Unlock to view ASIN details and product titles
Price
$34.99
Rating
4.8
Reviews
1.7K
Latest month sales
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