Makeup Wipes Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Makeup Wipes sales on Amazon US totaled 632,900 units in July 2026 (▼ 18.5% vs. the prior month), generating an estimated $7,120,360 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.8% of unit volume and 65.6% of revenue, while a typical listing is priced at $11.96. The keyword itself pulled 83,438 Amazon queries over the same period (▲ 15.7% MoM).
Zooming out to the 12-month window ending July 2026, the makeup wipes Top 50 moved 8,051,450 units and $88,098,634 in cumulative sales — an average of 670,954 units and $7,341,553 per month. Monthly throughput topped out at 777,000 units in June 2026 and dipped to 480,600 in May 2026, leaving the latest reading 3.4% lower than August 2025.
Makeup Wipes Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
632.9K
▼ 18.5% MoM
Monthly Revenue 2026/07
$7.1M
▼ 15.1% MoM
Top 10 Market Share 2026/07
64.8%
Makeup Wipes Market Share & Sales Concentration on Amazon US — July 2026
The most-sold makeup wipes listing on Amazon US in July 2026 is ASIN B00U2VQZDS (Brand: Neutrogena), which sold 100,000 units at $9.97 apiece — equal to 15.8% of every unit tracked in this report.
The Top 10 ASINs account for 410,000 units and $4,672,300 in July 2026 — 64.8% of unit volume and 65.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Makeup Wipes' on Amazon
July 2026
Is 64.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B00U2VQZDS
Neutrogena Makeup Remover Micellar Wipes, 2 Pack of 25 Ct | Plant-Based Micellar Water Cleansing Cloths, Gently Removes Oil, Dirt & Waterproof Makeup, No Heavy Residue, Alcohol-Free
100K
▲ 0.0%vs. prior month
$997K
latest month
12-month trend
B07PBXXNCY
Clean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B07GKVBQDG
Neutrogena Makeup Remover Towelettes, Daily Single Face Towelettes, 20 Ct
50K
▼ 50.0%vs. prior month
$320.5K
latest month
12-month trend
B07XC569XF
Neutrogena Hydro Boost Cleansing Wipes Makeup Remover, 25 Ct | Micellar Cleansing Cloths, Gently Removes Oil, Dirt, Waterproof Makeup, Hydrating Hyaluronic Acid
30K
▼ 40.0%vs. prior month
$359.1K
latest month
12-month trend
B0949CSB9X
Amazon Basics 100% Cotton Rounds for Makeup Remover and Skincare, All Skin Types, 600 Count, 6 Packs of 100 Count
30K
▼ 25.0%vs. prior month
$363.6K
latest month
12-month trend
B01M4NFD2N
Cetaphil Gentle Makeup Remover Face Wipes, Fragrance Free, 25 Count | Sensitive skin safe, alcohol-free, fragrance-free, daily facial cleansing, removes makeup, dermatologist recommended
30K
▲ 0.0%vs. prior month
$205.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Makeup Wipes Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Neutrogena is the best-performing makeup wipes brand in July 2026, moving 200,000 units across 4 ASINs for 48.8% of Top 10 volume. CLEAN SKIN CLUB follows with 100,000 units (24.4%), ahead of Cetaphil on 50,000 units (12.2%).
With 6 brands splitting the Top 10 and 85.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.85 to $17.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Neutrogena
4 ASINs in Top 10
48.8%
Units
200K
Revenue
$1.7M
Avg. price
$7.85
B00U2VQZDS
$9.97·★4.8·121.2K revsNeutrogena Makeup Remover Micellar Wipes, 2 Pack of 25 Ct | Plant-Based Micellar Water Cleansing Cloths, Gently Removes Oil, Dirt & Waterproof Makeup, No Heavy Residue, Alcohol-Free
Units sold100KB07GKVBQDG
$7.47·★4.8·74.5K revsNeutrogena Makeup Remover Towelettes, Daily Single Face Towelettes, 20 Ct
Units sold50KB07XC569XF
$11.97·★4.8·18.3K revsNeutrogena Hydro Boost Cleansing Wipes Makeup Remover, 25 Ct | Micellar Cleansing Cloths, Gently Removes Oil, Dirt, Waterproof Makeup, Hydrating Hyaluronic Acid
Units sold30KB01EMYW7BY
$2.00·★4.7·8.7K revsNeutrogena Makeup Remover Wipes, 7 ct, Travel Pack | Daily Ultra-Soft Micellar Cleansing Wipes Gently Remove Oil & Makeup, No Heavy Residue, formulated without alcohol
Units sold20K
CLEAN SKIN CLUB
1 ASIN in Top 10
24.4%
Units
100K
Revenue
$1.8M
Avg. price
$17.95
B07PBXXNCY
$17.95·★4.8·44.4K revsClean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
Units sold100K
Cetaphil
2 ASINs in Top 10
12.2%
Units
50K
Revenue
$434.1K
Avg. price
$9.81
B01M4NFD2N
$6.89·★4.7·9.9K revsCetaphil Gentle Makeup Remover Face Wipes, Fragrance Free, 25 Count | Sensitive skin safe, alcohol-free, fragrance-free, daily facial cleansing, removes makeup, dermatologist recommended
Units sold30KB0B642XWV8
$12.74·★4.6·2.9K revsCetaphil Cleansing Face & Body Wipes, Fragrance Free, 50ct, 2-Pack | Twin Pack, Hypoallergenic, Fragrance Free, Dry & Sensitive Skin, Flip-Top Closure, Gym, Travel, Car Use
Units sold20K
Trending Makeup Wipes Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00479FP4Q booked 10K units at $12.94, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00479FP4Q
Olay Makeup Remover Wipes, Daily Facials Hydrating Face Cleanser for Normal to Dry Skin, Alcohol & Fragrance Free, Soft Face Wash Towels, Travel Essentials for Women, Convenient Dry Cloths, 66 ct
Price
$12.94
Rating
4.7
Reviews
12.5K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this makeup wipes report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card