Makeup Case Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Makeup Case sales on Amazon US totaled 195,500 units in July 2026 (▲ 4.0% vs. the prior month), generating an estimated $2,886,955 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.2% of unit volume and 43.2% of revenue, while a typical listing is priced at $18.66. The keyword itself pulled 33,182 Amazon queries over the same period (▲ 6.0% MoM).
Zooming out to the 12-month window ending July 2026, the makeup case Top 50 moved 1,962,000 units and $30,842,448 in cumulative sales — an average of 163,500 units and $2,570,204 per month. Monthly throughput topped out at 268,200 units in December 2025 and dipped to 96,100 in May 2026, leaving the latest reading 4.0% higher than August 2025.
Makeup Case Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
195.5K
▲ 4.0% MoM
Monthly Revenue 2026/07
$2.9M
▼ 5.8% MoM
Top 10 Market Share 2026/07
52.2%
Makeup Case Market Share & Sales Concentration on Amazon US — July 2026
The most-sold makeup case listing on Amazon US in July 2026 is ASIN B07MH1KHJ2 (Brand: BS-MALL), which sold 20,000 units at $9.99 apiece — equal to 10.2% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 102,000 units and $1,246,240 in July 2026 — 52.2% of unit volume and 43.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Makeup Case' on Amazon
July 2026
Is 52.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B07MH1KHJ2
BS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version
20K
▲ 0.0%vs. prior month
$194.6K
latest month
12-month trend
B08P48YL4G
CICIMELON Large Capacity Pencil Case 3 Compartment Pouch Pen Bag for School Teen Girl Boy Men Women (Pink)
10K
▲ 900.0%vs. prior month
$80.7K
latest month
12-month trend
B09ZKYQMVD
Vtopmart 4 Pack Small Clear Stackable Storage Drawers, Fits Narrow Spaces | Multi-Use Plastic Bins for Bathroom Cabinet Organizer, Makeup, Desk, Vanity, Undersink, Medicine ,Keeps Small Items Organized
10K
▲ 0.0%vs. prior month
$219.2K
latest month
12-month trend
B0BFR2C7Y1
BAGSMART Clear Toiletry Bag 2-Pack TSA Approved Water-Repellent, Black | Carry on Travel Accessories Bag, Airport Airline Quart Size Bags for Women Men, Makeup Cosmetic Bag
10K
▲ 0.0%vs. prior month
$82.9K
latest month
12-month trend
B0CMLFBTHK
HOTOR Hanging Travel Toiletry Bag Women Men Essentials Black | Big Compartment, Waterproof Travel Accessories, Makeup Organizer Cosmetic Bag for Cruise, Gift, Road Trip, Vacation, Medium
10K
▲ 11.1%vs. prior month
$99.9K
latest month
12-month trend
B0DG9W71PS
4 pcs Clear Zipper Pouches,Hard Shell Zipper Case | Toiletry Bag for Travel, CLear Diaper Bag, Toiletry Pouch, Travel Organizer, Cosmetic Bag,Toy Storage Bins (M+3S)
10K
▲ 0.0%vs. prior month
$164.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Makeup Case Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BS-MALL is the best-performing makeup case brand in July 2026, moving 20,000 units across 1 ASIN for 19.6% of Top 10 volume. CICIMELON follows with 10,000 units (9.8%), ahead of Vtopmart on 10,000 units (9.8%).
Volume is spread across 10 brands, with the top three holding 39.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $22.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BS-MALL
1 ASIN in Top 10
19.6%
Units
20K
Revenue
$194.6K
Avg. price
$9.99
B07MH1KHJ2
$9.99·★4.6·60K revsBS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version
Units sold20K
CICIMELON
1 ASIN in Top 10
9.8%
Units
10K
Revenue
$80.7K
Avg. price
$14.99
B08P48YL4G
$14.99·★4.7·24K revsCICIMELON Large Capacity Pencil Case 3 Compartment Pouch Pen Bag for School Teen Girl Boy Men Women (Pink)
Units sold10K
Vtopmart
1 ASIN in Top 10
9.8%
Units
10K
Revenue
$219.2K
Avg. price
$22.99
B09ZKYQMVD
$22.99·★4.7·8.5K revsVtopmart 4 Pack Small Clear Stackable Storage Drawers, Fits Narrow Spaces | Multi-Use Plastic Bins for Bathroom Cabinet Organizer, Makeup, Desk, Vanity, Undersink, Medicine ,Keeps Small Items Organized
Units sold10K
Trending Makeup Case Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B08P48YL4G booked 10K units at $14.99, with ▲ 900.0% MoM change. On the growth side, B0GVF2MDTB leads positive momentum with ▲ 600.0% MoM growth on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08P48YL4G
CICIMELON Large Capacity Pencil Case 3 Compartment Pouch Pen Bag for School Teen Girl Boy Men Women (Pink)
Price
$14.99
Rating
4.7
Reviews
24K
Latest month sales
B09QM21DMF
EASTHILL Big Capacity Pencil Case Large Pencil Pouch Stationery Pen Bag for Teen Girls-Pink
Price
$15.99
Rating
4.8
Reviews
17.6K
Latest month sales
B0GVF2MDTB
tianzong Travel Makeup Bag with Magnetic Fold-Down Flap, Waterproof Leather Cosmetic and Toiletry Organizer for Women, Multi-Zone Standing Storage, Dusty Rose, X-Large
Unlock to view ASIN details and product titles
Price
$30.96
Rating
4.4
Reviews
119
Latest month sales
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