Small Makeup Bag Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Small Makeup Bag sales on Amazon US totaled 129,700 units in July 2026 (▲ 6.5% vs. the prior month), generating an estimated $1,357,945 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.4% of unit volume and 54.8% of revenue, while a typical listing is priced at $11.52. The keyword itself pulled 81,877 Amazon queries over the same period (▲ 73.1% MoM).
Zooming out to the 12-month window ending July 2026, the small makeup bag Top 50 moved 1,284,700 units and $14,996,987 in cumulative sales — an average of 107,058 units and $1,249,749 per month. Monthly throughput topped out at 150,500 units in December 2025 and dipped to 67,500 in May 2026, leaving the latest reading 2.0% lower than August 2025.
Small Makeup Bag Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
129.7K
▲ 6.5% MoM
Monthly Revenue 2026/07
$1.4M
▼ 5.0% MoM
Top 10 Market Share 2026/07
59.4%
Small Makeup Bag Market Share & Sales Concentration on Amazon US — July 2026
The most-sold small makeup bag listing on Amazon US in July 2026 is ASIN B08P48YL4G (Brand: CICIMELON), which sold 10,000 units at $14.99 apiece — equal to 7.7% of every unit tracked in this report.
The Top 10 ASINs account for 77,000 units and $744,250 in July 2026 — 59.4% of unit volume and 54.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Small Makeup Bag' on Amazon
July 2026
Is 59.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08P48YL4G
CICIMELON Large Capacity Pencil Case 3 Compartment Pouch Pen Bag for School Teen Girl Boy Men Women (Pink)
10K
▲ 900.0%vs. prior month
$80.7K
latest month
12-month trend
B0BFR2C7Y1
BAGSMART Clear Toiletry Bag 2-Pack TSA Approved Water-Repellent, Black | Carry on Travel Accessories Bag, Airport Airline Quart Size Bags for Women Men, Makeup Cosmetic Bag
10K
▲ 0.0%vs. prior month
$82.9K
latest month
12-month trend
B0CMLFBTHK
HOTOR Hanging Travel Toiletry Bag Women Men Essentials Black | Big Compartment, Waterproof Travel Accessories, Makeup Organizer Cosmetic Bag for Cruise, Gift, Road Trip, Vacation, Medium
10K
▲ 11.1%vs. prior month
$99.9K
latest month
12-month trend
B0CXCRZC7W
NISHEL Travel Toiletry Bag for women, Portable Hanging makeup Organizer | for Travel-Sized Shampoo, Conditioner, Brushes Set, makeup Accessories, Medium Size, Pink
10K
▲ 0.0%vs. prior month
$134.5K
latest month
12-month trend
B0CCVVR3TX
AURUZA Clear Makeup Bag,Portable Travel Toiletry Bags with Zipper, TSA Approved Clear Organizer Bags, PVC Cosmetic Pouch for Airport Airline Compliant
8K
▼ 20.0%vs. prior month
$79.9K
latest month
12-month trend
B0C4NMJS1C
HBselect Quilted Makeup Bag, 3Pcs Cotton Large Travel Makeup Bags Organizer | Cute Floral Make up Bag Cosmetic Bag Toiletry Bag for Women Girls, Makeup Pouch for Skincare, Brushes & Travel Essentials
7K
▲ 16.7%vs. prior month
$69.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Small Makeup Bag Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BAGSMART is the best-performing small makeup bag brand in July 2026, moving 20,000 units across 3 ASINs for 26.0% of Top 10 volume. CICIMELON follows with 10,000 units (13.0%), ahead of HOTOR on 10,000 units (13.0%).
Volume is spread across 8 brands, with the top three holding 51.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $14.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BAGSMART
3 ASINs in Top 10
26.0%
Units
20K
Revenue
$178.2K
Avg. price
$10.66
B0BFR2C7Y1
$8.99·★4.6·3.3K revsBAGSMART Clear Toiletry Bag 2-Pack TSA Approved Water-Repellent, Black | Carry on Travel Accessories Bag, Airport Airline Quart Size Bags for Women Men, Makeup Cosmetic Bag
Units sold10KB0CC86TQV7
$9.99·★4.7·3.6K revsBAGSMART Makeup Bag Travel Toiletry Bag, Wide-open Zipper Pouch, Pink | Puffy Padded, Travel Essentials, Make Up Bag, For Women, Makeup Organizer, Toiletries Accessories Brushes
Units sold6KB0CC8R32Z8
$12.99·★4.7·3.6K revsBAGSMART Makeup Bag Travel Toiletry Bag, Wide-open Zipper Pouch, Black | Puffy Padded, Travel Essentials, Make Up Bag, For Women, Makeup Organizer, Toiletries Accessories Brushes
Units sold4K
CICIMELON
1 ASIN in Top 10
13.0%
Units
10K
Revenue
$80.7K
Avg. price
$14.99
B08P48YL4G
$14.99·★4.7·23.9K revsCICIMELON Large Capacity Pencil Case 3 Compartment Pouch Pen Bag for School Teen Girl Boy Men Women (Pink)
Units sold10K
HOTOR
1 ASIN in Top 10
13.0%
Units
10K
Revenue
$99.9K
Avg. price
$9.99
B0CMLFBTHK
$9.99·★4.4·5.4K revsHOTOR Hanging Travel Toiletry Bag Women Men Essentials Black | Big Compartment, Waterproof Travel Accessories, Makeup Organizer Cosmetic Bag for Cruise, Gift, Road Trip, Vacation, Medium
Units sold10K
Trending Small Makeup Bag Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B08P48YL4G booked 10K units at $14.99, with ▲ 900.0% MoM change. On the growth side, B0DGQCGGWR leads positive momentum with ▲ 400.0% MoM growth on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08P48YL4G
CICIMELON Large Capacity Pencil Case 3 Compartment Pouch Pen Bag for School Teen Girl Boy Men Women (Pink)
Price
$14.99
Rating
4.7
Reviews
23.9K
Latest month sales
B0CC8R32Z8
BAGSMART Makeup Bag Travel Toiletry Bag, Wide-open Zipper Pouch, Black | Puffy Padded, Travel Essentials, Make Up Bag, For Women, Makeup Organizer, Toiletries Accessories Brushes
Price
$12.99
Rating
4.7
Reviews
3.6K
Latest month sales
B0DGQCGGWR
PAZIMIIK Small Quilted Makeup Bag,Zipper Cosmetic Pouch,Jouy Blue | Elegant Cosmetic Bag Organizer for Women,Purse Storage Holds Makeup,Toiletries,Skincare,Beauty Essentials,Travel Items
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.7
Reviews
344
Latest month sales
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