Makeup Brushes Set Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Makeup Brushes Set sales on Amazon US totaled 135,300 units in July 2026 (▼ 10.1% vs. the prior month), generating an estimated $1,647,311 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.9% of unit volume and 44.7% of revenue, while a typical listing is priced at $16.70. The keyword itself pulled 31,966 Amazon queries over the same period (▲ 3.2% MoM).
Zooming out to the 12-month window ending July 2026, the makeup brushes set Top 50 moved 1,929,150 units and $23,289,086 in cumulative sales — an average of 160,763 units and $1,940,757 per month. Monthly throughput topped out at 296,000 units in December 2025 and dipped to 84,500 in May 2026, leaving the latest reading 16.2% higher than August 2025.
Makeup Brushes Set Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
135.3K
▼ 10.1% MoM
Monthly Revenue 2026/07
$1.6M
▼ 17.5% MoM
Top 10 Market Share 2026/07
59.9%
Makeup Brushes Set Market Share & Sales Concentration on Amazon US — July 2026
The most-sold makeup brushes set listing on Amazon US in July 2026 is ASIN B07MH1KHJ2 (Brand: BS-MALL), which sold 20,000 units at $9.99 apiece — equal to 14.8% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 81,000 units and $735,670 in July 2026 — 59.9% of unit volume and 44.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Makeup Brushes Set' on Amazon
July 2026
Is 59.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07MH1KHJ2
BS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version
20K
▲ 0.0%vs. prior month
$194.6K
latest month
12-month trend
B00JLAOP3S
Flat Top Kabuki Foundation Brush By KESHIMA, Premium Makeup Brush | For Liquid, Cream, and Powder - Buffing, Blending, and Face - 1.2" Top Diameter
10K
▲ 0.0%vs. prior month
$95K
latest month
12-month trend
B01F36JBDM
BEAKEY Makeup Brushes set with 2 Blending Sponges,10 Brush Face and Eye Set | Beginner-friendly face and eye tools with soft synthetic fibers for light,buildable coverage from foundation to eyeshadow
10K
▲ 0.0%vs. prior month
$77.9K
latest month
12-month trend
B09BZ4NV2R
Real Perfection Makeup Brush Set 16 Pcs with 1 Eyebrow Razor Premium Synthetic Foundation Powder Concealers Eyeshadow Blush Makeup Brushes Make up Brushes Kit (Pink)
10K
▲ 0.0%vs. prior month
$75.3K
latest month
12-month trend
B0DSGDPS2X
EcoTools Makeup Brush Cleanser + Sponge Shampoo, Fragrance-Free, 8 Fl Oz | Cleaner brushes and sponges, makeup brush soap for daily washing, beauty brush cleaner, plant based, sulfate free
10K
▲ 0.0%vs. prior month
$75.9K
latest month
12-month trend
B087842N28
Eye Makeup Brush Set, 6 Pcs Professional Blending Eyeshadow Makeup Brushes for Concealer Eyebrows Eyeliner, Soft Hairs & Wood Handle
5K
▲ 0.0%vs. prior month
$39.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Makeup Brushes Set Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BS-MALL is the best-performing makeup brushes set brand in July 2026, moving 24,000 units across 2 ASINs for 29.6% of Top 10 volume. EcoTools follows with 18,000 units (22.2%), ahead of KESHIMA on 10,000 units (12.3%).
With 7 brands splitting the Top 10 and 64.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.15 to $9.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BS-MALL
2 ASINs in Top 10
29.6%
Units
24K
Revenue
$229.3K
Avg. price
$9.49
B07MH1KHJ2
$9.99·★4.6·60K revsBS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version
Units sold20KB0BDCVFP18
$8.99·★4.6·128.3K revsBS-MALL Makeup Brushes Premium Synthetic Foundation Powder Concealers Eye Shadows 14 Pcs Purple for Makeup Beginner or Professional with Travel Case
Units sold4K
EcoTools
3 ASINs in Top 10
22.2%
Units
18K
Revenue
$142.5K
Avg. price
$8.15
B0DSGDPS2X
$7.59·★4.7·1.3K revsEcoTools Makeup Brush Cleanser + Sponge Shampoo, Fragrance-Free, 8 Fl Oz | Cleaner brushes and sponges, makeup brush soap for daily washing, beauty brush cleaner, plant based, sulfate free
Units sold10KB00GNA9KKM
$6.89·★4.7·15.8K revsEcoTools Enhancing Eye Brush Set, Eye Makeup Brushes, 2 Piece | Create complete eye looks, dual-ended makeup brushes set, for liquid, cream, powder, eyeliner brush
Units sold4KB075S543DR
$9.98·★4.7·23.1K revsEcoTools 6 Piece Start the Day Beautifully Makeup Brush Set | Natural face and eye look, makeup brush kit for liquid cream or powder, bamboo makeup brushes, storage tin
Units sold4K
KESHIMA
1 ASIN in Top 10
12.3%
Units
10K
Revenue
$95K
Avg. price
$8.75
B00JLAOP3S
$8.75·★4.6·41.5K revsFlat Top Kabuki Foundation Brush By KESHIMA, Premium Makeup Brush | For Liquid, Cream, and Powder - Buffing, Blending, and Face - 1.2" Top Diameter
Units sold10K
Trending Makeup Brushes Set Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FBFV8DNK leads positive momentum with ▲ 900.0% MoM growth on 1K units, with B0DKJS5ZMK close behind at ▲ 125.0% MoM on 900 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FBFV8DNK
BS-MALL 14 Pcs Makeup Brushes Set with 1 Pcs Makeup Sponge – Essential Foundation Powder Concealers, Eye Shadows, Blush Makeup Brushes with Travel Makeup Case (Purple)
Price
$12.99
Rating
4.5
Reviews
4K
Latest month sales
B0DKJS5ZMK
MAANGE 20 PCS Foundation Makeup Brush Set, Double-ended Kabuki Contour Brush for Liquid Powder Concealer Blending Blush Face Makeup Tools with Gift Box (Coffee)
Price
$17.48
Rating
4.6
Reviews
361
Latest month sales
B0FHKBB3SP
Makeup Brushes Set, Mlemle Professional 25 Pcs Makeup Kit, Include Powder Foundation Concealers Blush Eye shadows 21 Pcs Makeup Brushes and 2 Powder Puff, 2 Makeup Sponge(B02-CreamBlack)
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.6
Reviews
437
Latest month sales
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