Makeup Brushes Set Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Makeup Brushes Set sales on Amazon US totaled 123,700 units in July 2026 (▼ 9.8% vs. the prior month), generating an estimated $1,537,821 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.6% of unit volume and 45.0% of revenue, while a typical listing is priced at $17.25. The keyword itself pulled 32,560 Amazon queries over the same period (▲ 6.0% MoM).
Zooming out to the 12-month window ending July 2026, the makeup brushes set Top 50 moved 1,764,100 units and $21,785,878 in cumulative sales — an average of 147,008 units and $1,815,490 per month. Monthly throughput topped out at 278,100 units in December 2025 and dipped to 78,700 in May 2026, leaving the latest reading 15.6% higher than August 2025.
Makeup Brushes Set Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
123.7K
▼ 9.8% MoM
Monthly Revenue 2026/07
$1.5M
▼ 17.4% MoM
Top 10 Market Share 2026/07
60.6%
Makeup Brushes Set Market Share & Sales Concentration on Amazon US — July 2026
The most-sold makeup brushes set listing on Amazon US in July 2026 is ASIN B07MH1KHJ2 (Brand: BS-MALL), which sold 20,000 units at $9.99 apiece — equal to 16.2% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 75,000 units and $692,770 in July 2026 — 60.6% of unit volume and 45.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Makeup Brushes Set' on Amazon
July 2026
Is 60.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07MH1KHJ2
BS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version | Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes
20K
▲ 0.0%vs. prior month
$194.6K
latest month
12-month trend
B00JLAOP3S
Flat Top Kabuki Foundation Brush By KESHIMA, Premium Makeup Brush | For Liquid, Cream, and Powder - Buffing, Blending, and Face - 1.2" Top Diameter
10K
▲ 0.0%vs. prior month
$95K
latest month
12-month trend
B01F36JBDM
BEAKEY Makeup Brushes set with 2 Blending Sponges,10 Brush Face and Eye Set | Beginner-friendly face and eye tools with soft synthetic fibers for light,buildable coverage from foundation to eyeshadow
10K
▲ 0.0%vs. prior month
$77.9K
latest month
12-month trend
B09BZ4NV2R
Real Perfection Makeup Brush Set 16 Pcs with 1 Eyebrow Razor Premium Synthetic Foundation Powder Concealers Eyeshadow Blush Makeup Brushes Make up Brushes Kit (Pink)
10K
▲ 0.0%vs. prior month
$75.3K
latest month
12-month trend
B087842N28
Eye Makeup Brush Set, 6 Pcs Professional Blending Eyeshadow Makeup Brushes for Concealer Eyebrows Eyeliner, Soft Hairs & Wood Handle
5K
▲ 0.0%vs. prior month
$39.5K
latest month
12-month trend
B0814747R8
Real Techniques 6 Piece Everyday Essentials Makeup Brush Set, Includes 4 Brushes & 2 Makeup Sponges for Foundation, Blush, Bronzer, Contour, Eyeshadow & Powder, Travel Gift Set, Cruelty-Free & Vegan
4K
▼ 33.3%vs. prior month
$76.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Makeup Brushes Set Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BS-MALL is the best-performing makeup brushes set brand in July 2026, moving 24,000 units across 2 ASINs for 32.0% of Top 10 volume. KESHIMA follows with 10,000 units (13.3%), ahead of BEAKEY on 10,000 units (13.3%).
Volume is spread across 8 brands, with the top three holding 58.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.98 to $9.85, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BS-MALL
2 ASINs in Top 10
32.0%
Units
24K
Revenue
$229.3K
Avg. price
$9.49
B07MH1KHJ2
$9.99·★4.6·60K revsBS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version | Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes
Units sold20KB0BDCVFP18
$8.99·★4.6·128.3K revsBS-MALL Makeup Brushes Premium Synthetic Foundation Powder Concealers Eye Shadows 14 Pcs Purple for Makeup Beginner or Professional with Travel Case
Units sold4K
KESHIMA
1 ASIN in Top 10
13.3%
Units
10K
Revenue
$95K
Avg. price
$9.85
B00JLAOP3S
$9.85·★4.6·41.5K revsFlat Top Kabuki Foundation Brush By KESHIMA, Premium Makeup Brush | For Liquid, Cream, and Powder - Buffing, Blending, and Face - 1.2" Top Diameter
Units sold10K
BEAKEY
1 ASIN in Top 10
13.3%
Units
10K
Revenue
$77.9K
Avg. price
$7.98
B01F36JBDM
$7.98·★4.5·83.7K revsBEAKEY Makeup Brushes set with 2 Blending Sponges,10 Brush Face and Eye Set | Beginner-friendly face and eye tools with soft synthetic fibers for light,buildable coverage from foundation to eyeshadow
Units sold10K
Trending Makeup Brushes Set Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FHKBB3SP booked 4K units at $9.99, with ▲ 100.0% MoM change. On the growth side, B0FBFV8DNK leads positive momentum with ▲ 900.0% MoM growth on 1K units, with B0DKJS5ZMK close behind at ▲ 125.0% MoM on 900 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FHKBB3SP
Makeup Brushes Set, Mlemle Professional 25 Pcs Makeup Kit, Include Powder Foundation Concealers Blush Eye shadows 21 Pcs Makeup Brushes and 2 Powder Puff, 2 Makeup Sponge(B02-CreamBlack)
Price
$9.99
Rating
4.6
Reviews
425
Latest month sales
B0FBFV8DNK
BS-MALL 14 Pcs Makeup Brushes Set with 1 Pcs Makeup Sponge – Essential Foundation Powder Concealers, Eye Shadows, Blush Makeup Brushes with Travel Makeup Case (Purple)
Price
$6.49
Rating
4.5
Reviews
4K
Latest month sales
B0DKJS5ZMK
MAANGE 20 PCS Foundation Makeup Brush Set, Double-ended Kabuki Contour Brush for Liquid Powder Concealer Blending Blush Face Makeup Tools with Gift Box (Coffee)
Unlock to view ASIN details and product titles
Price
$17.16
Rating
4.6
Reviews
360
Latest month sales
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