Makeup Sponge Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Makeup Sponge sales on Amazon US totaled 196,550 units in July 2026 (▼ 22.2% vs. the prior month), generating an estimated $1,509,643 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.1% of unit volume and 62.3% of revenue, while a typical listing is priced at $8.41. The keyword itself pulled 124,957 Amazon queries over the same period (▲ 1.1% MoM).
Zooming out to the 12-month window ending July 2026, the makeup sponge Top 50 moved 2,732,300 units and $21,555,895 in cumulative sales — an average of 227,692 units and $1,796,325 per month. Monthly throughput topped out at 309,100 units in November 2025 and dipped to 137,750 in May 2026, leaving the latest reading 5.3% higher than August 2025.
Makeup Sponge Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
196.6K
▼ 22.2% MoM
Monthly Revenue 2026/07
$1.5M
▼ 28.0% MoM
Top 10 Market Share 2026/07
64.1%
Makeup Sponge Market Share & Sales Concentration on Amazon US — July 2026
The most-sold makeup sponge listing on Amazon US in July 2026 is ASIN B08GSTPT8Y (Brand: AOA STUDIO), which sold 40,000 units at $9.95 apiece — equal to 20.4% of every unit tracked in this report and 4.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 126,000 units and $939,860 in July 2026 — 64.1% of unit volume and 62.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Makeup Sponge' on Amazon
July 2026
Is 64.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08GSTPT8Y
AOA STUDIO Collection makeup Sponge Set Latex Free and High-definition Set of 6 makeup Wonder blender For Powder Cream and Liquid, Super Soft Wonder Beauty Cosmetic
40K
▼ 50.0%vs. prior month
$380K
latest month
12-month trend
B00EUBPHR6
Real Techniques Miracle Complexion Sponge | Makeup sponge for foundation, 3-point design, foundation applicator, latex-free beauty sponge
10K
▲ 0.0%vs. prior month
$41.2K
latest month
12-month trend
B01F36JBDM
BEAKEY Makeup Brushes set with 2 Blending Sponges,10 Brush Face and Eye Set | Beginner-friendly face and eye tools with soft synthetic fibers for light,buildable coverage from foundation to eyeshadow
10K
▲ 0.0%vs. prior month
$77.9K
latest month
12-month trend
B01F36JEXE
BEAKEY Makeup Sponge Set, 5 Pack Foundation Beauty Sponges & Soft Blenders | Micro Porous Low Absorption, for Liquid Cream & Powder Application, Latex Free Vegan & Cruelty-Free, Reusable & Durable
10K
▲ 0.0%vs. prior month
$58.3K
latest month
12-month trend
B01JINOV5E
Real Techniques Miracle Complexion Sponge, 4 Pack, Makeup Blending Sponges | Makeup sponges for foundation, 3-point design, foundation applicator, latex-free beauty sponge
10K
▼ 50.0%vs. prior month
$137.9K
latest month
12-month trend
B09K7N3V4R
Pimoys Powder Puffs, 6 Pack Triangle Makeup Puff, Black | Soft Velour, Triangle and Round Design, Washable, Finger Strap, for Loose Powder
10K
▲ 0.0%vs. prior month
$58.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Makeup Sponge Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
AOA STUDIO is the best-performing makeup sponge brand in July 2026, moving 40,000 units across 1 ASIN for 31.7% of Top 10 volume. BEAKEY follows with 30,000 units (23.8%), ahead of Real Techniques on 20,000 units (15.9%).
With 7 brands splitting the Top 10 and 71.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.65 to $9.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
AOA STUDIO
1 ASIN in Top 10
31.7%
Units
40K
Revenue
$380K
Avg. price
$9.95
B08GSTPT8Y
$9.95·★4.8·22.8K revsAOA STUDIO Collection makeup Sponge Set Latex Free and High-definition Set of 6 makeup Wonder blender For Powder Cream and Liquid, Super Soft Wonder Beauty Cosmetic
Units sold40K
BEAKEY
3 ASINs in Top 10
23.8%
Units
30K
Revenue
$194.8K
Avg. price
$6.65
B01F36JBDM
$7.98·★4.5·83.7K revsBEAKEY Makeup Brushes set with 2 Blending Sponges,10 Brush Face and Eye Set | Beginner-friendly face and eye tools with soft synthetic fibers for light,buildable coverage from foundation to eyeshadow
Units sold10KB01F36JEXE
$5.99·★4.6·101.3K revsBEAKEY Makeup Sponge Set, 5 Pack Foundation Beauty Sponges & Soft Blenders | Micro Porous Low Absorption, for Liquid Cream & Powder Application, Latex Free Vegan & Cruelty-Free, Reusable & Durable
Units sold10KB09ZYGP147
$5.99·★4.8·5.2K revsBEAKEY Powder Puff, 12pcs Face Triangle Powder Puffs for Loose & Foundation | Black Velvet Makeup Puff for Contouring & Baking, Ultra-soft Cloud Kiss Makeup Tools for Setting, Reusable & Washable
Units sold10K
Real Techniques
2 ASINs in Top 10
15.9%
Units
20K
Revenue
$179.1K
Avg. price
$8.82
B00EUBPHR6
$3.85·★4.7·15.9K revsReal Techniques Miracle Complexion Sponge | Makeup sponge for foundation, 3-point design, foundation applicator, latex-free beauty sponge
Units sold10KB01JINOV5E
$13.79·★4.8·19.2K revsReal Techniques Miracle Complexion Sponge, 4 Pack, Makeup Blending Sponges | Makeup sponges for foundation, 3-point design, foundation applicator, latex-free beauty sponge
Units sold10K
Trending Makeup Sponge Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DQ1TNY59 booked 8K units at $5.67, with ▲ 33.3% MoM change. On the growth side, B09VKP2T7Z leads positive momentum with ▲ 50.0% MoM growth on 3K units, with B0BRHHHNGQ close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DQ1TNY59
Makeup Sponge Set BS-MALL Triangle Puff 14PCS Non-Latex Beauty Blender Sponges with Travel Case, Soft Makeup Puff for Foundation, Concealer, Cream & Powder, Face & Eye Blending for Sensitive Skin
Price
$5.67
Rating
4.7
Reviews
3.2K
Latest month sales
B09VKP2T7Z
12 Pieces Professional Makeup Sponge Set,Latex Free Flawless Soft Setting Face Puffs,Multicolor Beauty Sponge Blender Cosmetic Applicator for Powder,Liquid,Facial Makeup Tools
Price
$6.99
Rating
4.6
Reviews
4.7K
Latest month sales
B0BRHHHNGQ
Amazon Essentials Cosmetic Foam Rounds, 12 Count, Pack of 1 (Previously Amazon Basics)
Unlock to view ASIN details and product titles
Price
$4.79
Rating
4.6
Reviews
1.4K
Latest month sales
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