Eye Lashes Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Eye Lashes sales on Amazon US totaled 586,000 units in July 2026 (▼ 12.7% vs. the prior month), generating an estimated $6,268,570 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.7% of unit volume and 59.7% of revenue, while a typical listing is priced at $11.11. The keyword itself pulled 30,193 Amazon queries over the same period (▲ 7.5% MoM).
Zooming out to the 12-month window ending July 2026, the eye lashes Top 50 moved 6,507,400 units and $65,733,794 in cumulative sales — an average of 542,283 units and $5,477,816 per month. Monthly throughput topped out at 671,000 units in June 2026 and dipped to 339,000 in May 2026, leaving the latest reading 24.2% higher than August 2025.
Eye Lashes Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
586K
▼ 12.7% MoM
Monthly Revenue 2026/07
$6.3M
▼ 13.9% MoM
Top 10 Market Share 2026/07
59.7%
Eye Lashes Market Share & Sales Concentration on Amazon US — July 2026
The most-sold eye lashes listing on Amazon US in July 2026 is ASIN B00T0C9XRK (Brand: Essence Cosmetics), which sold 80,000 units at $4.84 apiece — equal to 13.7% of every unit tracked in this report and 14% ahead of the No. 2 listing.
The Top 10 ASINs account for 350,000 units and $3,743,000 in July 2026 — 59.7% of unit volume and 59.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Eye Lashes' on Amazon
July 2026
Is 59.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00T0C9XRK
essence Lash Princess False Lash Effect Mascara, Black (Pack of 1) | Volumizing & Lengthening, Clump-Free Fiber Brush, Defines and Separates; Vegan, Cruelty Free, Paraben Free, Oil Free
80K
▼ 20.0%vs. prior month
$395.2K
latest month
12-month trend
B08H3JPH74
MAYBELLINE Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count
70K
▼ 22.2%vs. prior month
$745.5K
latest month
12-month trend
B01BMMOAFU
KISS Lash Adhesive, Lash Glue, 24hr Strip Eyelash Adhesive, Clear, Includes Lash Adhesive, Long Lasting Wear, Can Be Used with Strip Lashes and Lash Clusters
50K
▲ 0.0%vs. prior month
$198.5K
latest month
12-month trend
B0D8BB4338
GAQQI Lash Cluster Glue, Waterproof Bond and Seal Lash Glue, Black - 10ml | Strong Hold 3-7days, Latex-free & Formaldehyde-free, Waterproof, For Cluster/ Individual/ Strip Lashes, Easy to Use
40K
▼ 20.0%vs. prior month
$514.4K
latest month
12-month trend
B07BKV4B6Q
Babe Original Lash Serum - Fuller & Longer Looking Eyelashes, Advanced Lash Enhancing Treatment for Natural Lashes, Extensions & Eyebrows, Vegan & Cruelty-Free
20K
▼ 33.3%vs. prior month
$523.8K
latest month
12-month trend
B0G4C52W5L
Lash Clusters Kit 708Pcs Individual Cluster Lash Extensions Kit 30D+40D+50D+60D+80D+100D Wispy Eyelash Clusters with Lash Bond and Seal and Tweezers 10-16mm 6 Styles Mix Lashes Clusters Kit
20K
▲ 0.0%vs. prior month
$199.6K
latest month
12-month trend
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Best Eye Lashes Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Essence Cosmetics is the best-performing eye lashes brand in July 2026, moving 80,000 units across 1 ASIN for 22.9% of Top 10 volume. MAYBELLINE follows with 70,000 units (20.0%), ahead of KISS on 50,000 units (14.3%).
Volume is spread across 9 brands, with the top three holding 57.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $3.62 to $10.82, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Essence Cosmetics
1 ASIN in Top 10
22.9%
Units
80K
Revenue
$395.2K
Avg. price
$4.84
B00T0C9XRK
$4.84·★4.3·401.9K revsessence Lash Princess False Lash Effect Mascara, Black (Pack of 1) | Volumizing & Lengthening, Clump-Free Fiber Brush, Defines and Separates; Vegan, Cruelty Free, Paraben Free, Oil Free
Units sold80K
MAYBELLINE
1 ASIN in Top 10
20.0%
Units
70K
Revenue
$745.5K
Avg. price
$10.82
B08H3JPH74
$10.82·★4.5·188.1K revsMAYBELLINE Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count
Units sold70K
KISS
1 ASIN in Top 10
14.3%
Units
50K
Revenue
$198.5K
Avg. price
$3.62
B01BMMOAFU
$3.62·★4.5·138.6K revsKISS Lash Adhesive, Lash Glue, 24hr Strip Eyelash Adhesive, Clear, Includes Lash Adhesive, Long Lasting Wear, Can Be Used with Strip Lashes and Lash Clusters
Units sold50K
Trending Eye Lashes Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FSZB8N2M leads positive momentum with ▲ 75.0% MoM growth on 7K units, with B0DXZ4XXTZ close behind at ▲ 66.7% MoM on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FSZB8N2M
DIY Lash Extension Kit 100D+150D Volume Lash Clusters with Spikes Lash Extension Kit Bottom Lashes Wispy Cluster Eyelash Extensions Kit with Lash Bond and Seal Tweezer Brush Easy To Apply
Price
$9.99
Rating
4.5
Reviews
508
Latest month sales
B0DXZ4XXTZ
Goddvenus Lash Clusters Kit Wispy Eyelash Clusters Lashes Natural DIY Lash Extension Kit 10-16mm Cluster Eyelash Extensions Kit 300pcs C Curl Individual Lashes Cluster Eyelash (With Tweezers)
Price
$15.97
Rating
4.3
Reviews
11.2K
Latest month sales
B0F1F46LHB
B&Q Fairy Lash Clusters - DIY Manga Lashes at Home for Beginner | 0.03mm Invisible Band Waterproof Eyelash Clusters 144pcs Natural Wispy Anime Lashes Salon Look for Daily Work & Party 8-16mm
Unlock to view ASIN details and product titles
Price
$7.59
Rating
4.3
Reviews
4.6K
Latest month sales
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