Make Up Remover Wipes For Face Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Make Up Remover Wipes For Face sales on Amazon US totaled 701,000 units in July 2026 (▼ 17.8% vs. the prior month), generating an estimated $7,827,450 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.3% of unit volume and 60.6% of revenue, while a typical listing is priced at $11.39. The keyword itself pulled 45,296 Amazon queries over the same period (▲ 9.4% MoM).
Zooming out to the 12-month window ending July 2026, the make up remover wipes for face Top 50 moved 8,930,950 units and $96,940,161 in cumulative sales — an average of 744,246 units and $8,078,347 per month. Monthly throughput topped out at 853,000 units in June 2026 and dipped to 520,100 in May 2026, leaving the latest reading 3.7% lower than August 2025.
Make Up Remover Wipes For Face Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
701K
▼ 17.8% MoM
Monthly Revenue 2026/07
$7.8M
▼ 14.6% MoM
Top 10 Market Share 2026/07
61.3%
Make Up Remover Wipes For Face Market Share & Sales Concentration on Amazon US — July 2026
The most-sold make up remover wipes for face listing on Amazon US in July 2026 is ASIN B00U2VQZDS (Brand: Neutrogena), which sold 100,000 units at $9.97 apiece — equal to 14.3% of every unit tracked in this report.
The Top 10 ASINs account for 430,000 units and $4,741,800 in July 2026 — 61.3% of unit volume and 60.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Make Up Remover Wipes For Face' on Amazon
July 2026
![CLEAN SKIN CLUB Clean² Pads 2.0 [NEW & Improved Edges] Guaranteed Not to Shed & Tear Face Pads, Unique Triple Layers, Textured & Ultra Soft Side, Organic Disposable Cotton, Pair with Makeup Remover (ASIN B0B3NHT4J8), rank #10 by monthly sales volume for 'Make Up Remover Wipes For Face' on Amazon](https://m.media-amazon.com/images/I/61UBlRhJ9ZL._AC_UY512_.jpg)
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Top 5 Volume Share breakdown
B00U2VQZDS
Neutrogena Makeup Remover Micellar Wipes, 2 Pack of 25 Ct | Plant-Based Micellar Water Cleansing Cloths, Gently Removes Oil, Dirt & Waterproof Makeup, No Heavy Residue, Alcohol-Free
100K
▲ 0.0%vs. prior month
$997K
latest month
12-month trend
B07PBXXNCY
Clean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B07GKVBQDG
Neutrogena Makeup Remover Towelettes, Daily Single Face Towelettes, 20 Ct | Makeup Remover, Makeup Removing Cleansing Wipes, Suitable for Dirt & Oil Removal, Alcohol-Free
50K
▼ 50.0%vs. prior month
$320.5K
latest month
12-month trend
B07XC569XF
Neutrogena Hydro Boost Cleansing Wipes Makeup Remover, 25 Ct | Micellar Cleansing Cloths, Gently Removes Oil, Dirt, Waterproof Makeup, Hydrating Hyaluronic Acid
30K
▼ 40.0%vs. prior month
$359.1K
latest month
12-month trend
B0949CSB9X
Amazon Basics 100% Cotton Rounds for Makeup Remover and Skincare, All Skin Types, 600 Count, 6 Packs of 100 Count
30K
▼ 25.0%vs. prior month
$363.6K
latest month
12-month trend
B01M4NFD2N
Cetaphil Gentle Makeup Remover Face Wipes, Fragrance Free, 25 Count | Sensitive skin safe, alcohol-free, fragrance-free, daily facial cleansing, removes makeup, dermatologist recommended
30K
▲ 0.0%vs. prior month
$205.5K
latest month
12-month trend
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Best Make Up Remover Wipes For Face Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Neutrogena is the best-performing make up remover wipes for face brand in July 2026, moving 200,000 units across 4 ASINs for 46.5% of Top 10 volume. CLEAN SKIN CLUB follows with 120,000 units (27.9%), ahead of Amazon Basics on 30,000 units (7.0%).
With 6 brands splitting the Top 10 and 81.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.85 to $13.13, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Neutrogena
4 ASINs in Top 10
46.5%
Units
200K
Revenue
$1.7M
Avg. price
$7.85
B00U2VQZDS
$9.97·★4.8·121.2K revsNeutrogena Makeup Remover Micellar Wipes, 2 Pack of 25 Ct | Plant-Based Micellar Water Cleansing Cloths, Gently Removes Oil, Dirt & Waterproof Makeup, No Heavy Residue, Alcohol-Free
Units sold100KB07GKVBQDG
$7.47·★4.8·74.6K revsNeutrogena Makeup Remover Towelettes, Daily Single Face Towelettes, 20 Ct | Makeup Remover, Makeup Removing Cleansing Wipes, Suitable for Dirt & Oil Removal, Alcohol-Free
Units sold50KB07XC569XF
$11.97·★4.7·18.3K revsNeutrogena Hydro Boost Cleansing Wipes Makeup Remover, 25 Ct | Micellar Cleansing Cloths, Gently Removes Oil, Dirt, Waterproof Makeup, Hydrating Hyaluronic Acid
Units sold30KB01EMYW7BY
$2.00·★4.7·8.7K revsNeutrogena Makeup Remover Wipes, 7 ct, Travel Pack | Daily Ultra-Soft Micellar Cleansing Wipes Gently Remove Oil & Makeup, No Heavy Residue, formulated without alcohol
Units sold20K
CLEAN SKIN CLUB
2 ASINs in Top 10
27.9%
Units
120K
Revenue
$2M
Avg. price
$12.95
B07PBXXNCY
$17.95·★4.8·44.4K revsClean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
Units sold100KB0B3NHT4J8
$7.95·★4.7·7.3K revsCLEAN SKIN CLUB Clean² Pads 2.0 [NEW & Improved Edges] Guaranteed Not to Shed & Tear Face Pads, Unique Triple Layers, Textured & Ultra Soft Side, Organic Disposable Cotton, Pair with Makeup Remover
Units sold20K
Amazon Basics
1 ASIN in Top 10
7.0%
Units
30K
Revenue
$363.6K
Avg. price
$13.13
B0949CSB9X
$13.13·★4.7·53.3K revsAmazon Basics 100% Cotton Rounds for Makeup Remover and Skincare, All Skin Types, 600 Count, 6 Packs of 100 Count
Units sold30K
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