Make Up Remover Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Make Up Remover sales on Amazon US totaled 1,048,000 units in July 2026 (▼ 21.0% vs. the prior month), generating an estimated $13,083,240 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.3% of unit volume and 61.0% of revenue, while a typical listing is priced at $12.03. The keyword itself pulled 24,359 Amazon queries over the same period (▲ 6.7% MoM).
Zooming out to the 12-month window ending July 2026, the make up remover Top 50 moved 13,663,500 units and $167,519,085 in cumulative sales — an average of 1,138,625 units and $13,959,924 per month. Monthly throughput topped out at 1,326,000 units in June 2026 and dipped to 805,000 in May 2026, leaving the latest reading 5.1% lower than August 2025.
Make Up Remover Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1M
▼ 21.0% MoM
Monthly Revenue 2026/07
$13.1M
▼ 18.4% MoM
Top 10 Market Share 2026/07
55.3%
Make Up Remover Market Share & Sales Concentration on Amazon US — July 2026
The most-sold make up remover listing on Amazon US in July 2026 is ASIN B00U2VQZDS (Brand: Neutrogena), which sold 100,000 units at $9.97 apiece — equal to 9.5% of every unit tracked in this report.
The Top 10 ASINs account for 580,000 units and $7,980,900 in July 2026 — 55.3% of unit volume and 61.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Make Up Remover' on Amazon
July 2026
Is 55.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00U2VQZDS
Neutrogena Makeup Remover Micellar Wipes, 2 Pack of 25 Ct | Plant-Based Micellar Water Cleansing Cloths, Gently Removes Oil, Dirt & Waterproof Makeup, No Heavy Residue, Alcohol-Free
100K
▲ 0.0%vs. prior month
$997K
latest month
12-month trend
B07PBXXNCY
Clean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B09V7Z4TJG
medicube Toner Pads Zero Pore Pad 2.0 for Exfoliation and Pore Care | Dual-Textured Facial Pad with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid - For All, Korean Skin Care, 70 Pads, 1 Pack
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B01MSSDEPK
CeraVe Hydrating Cleanser with Hyaluronic Acid, Face Wash for Dry Skin,16oz | Skin Care For Men and Women, Daily Cleanser & Makeup Remover with Glycerin & Ceramides, National Eczema Association Certified
60K
▲ 0.0%vs. prior month
$958.2K
latest month
12-month trend
B07GKVBQDG
Neutrogena Makeup Remover Towelettes, Daily Single Face Towelettes, 20 Ct | Makeup Remover, Makeup Removing Cleansing Wipes, Suitable for Dirt & Oil Removal, Alcohol-Free
50K
▼ 50.0%vs. prior month
$320.5K
latest month
12-month trend
B0BN2PX8V3
Anua Heartleaf Pore Control Cleansing Oil, Korean Skincare, 6.76 fl.oz | Pore Cleanser, Sebum Care, Gentle Melting Oil Cleanser for Face, Safe For All Skin Type, Daily Hydrating Makeup Remover
50K
▼ 37.5%vs. prior month
$840.5K
latest month
12-month trend
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Best Make Up Remover Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Neutrogena is the best-performing make up remover brand in July 2026, moving 180,000 units across 3 ASINs for 31.0% of Top 10 volume. CLEAN SKIN CLUB follows with 100,000 units (17.2%), ahead of medicube on 100,000 units (17.2%).
With 7 brands splitting the Top 10 and 65.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.80 to $17.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Neutrogena
3 ASINs in Top 10
31.0%
Units
180K
Revenue
$1.7M
Avg. price
$9.80
B00U2VQZDS
$9.97·★4.8·121.3K revsNeutrogena Makeup Remover Micellar Wipes, 2 Pack of 25 Ct | Plant-Based Micellar Water Cleansing Cloths, Gently Removes Oil, Dirt & Waterproof Makeup, No Heavy Residue, Alcohol-Free
Units sold100KB07GKVBQDG
$7.47·★4.8·74.7K revsNeutrogena Makeup Remover Towelettes, Daily Single Face Towelettes, 20 Ct | Makeup Remover, Makeup Removing Cleansing Wipes, Suitable for Dirt & Oil Removal, Alcohol-Free
Units sold50KB07XC569XF
$11.97·★4.7·18.3K revsNeutrogena Hydro Boost Cleansing Wipes Makeup Remover, 25 Ct | Micellar Cleansing Cloths, Gently Removes Oil, Dirt, Waterproof Makeup, Hydrating Hyaluronic Acid
Units sold30K
CLEAN SKIN CLUB
1 ASIN in Top 10
17.2%
Units
100K
Revenue
$1.8M
Avg. price
$17.95
B07PBXXNCY
$17.95·★4.8·44.4K revsClean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
Units sold100K
medicube
1 ASIN in Top 10
17.2%
Units
100K
Revenue
$1.8M
Avg. price
$15.12
B09V7Z4TJG
$15.12·★4.6·30.7K revsmedicube Toner Pads Zero Pore Pad 2.0 for Exfoliation and Pore Care | Dual-Textured Facial Pad with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid - For All, Korean Skin Care, 70 Pads, 1 Pack
Units sold100K
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