Toiletry Bag Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Toiletry Bag sales on Amazon US totaled 211,800 units in July 2026 (▼ 14.0% vs. the prior month), generating an estimated $2,704,684 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.9% of unit volume and 45.5% of revenue, while a typical listing is priced at $13.95. The keyword itself pulled 299,779 Amazon queries over the same period (▲ 7.7% MoM).
Zooming out to the 12-month window ending July 2026, the toiletry bag Top 50 moved 1,922,500 units and $26,700,073 in cumulative sales — an average of 160,208 units and $2,225,006 per month. Monthly throughput topped out at 246,200 units in June 2026 and dipped to 95,600 in May 2026, leaving the latest reading 35.3% higher than August 2025.
Toiletry Bag Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
211.8K
▼ 14.0% MoM
Monthly Revenue 2026/07
$2.7M
▼ 19.9% MoM
Top 10 Market Share 2026/07
51.9%
Toiletry Bag Market Share & Sales Concentration on Amazon US — July 2026
The most-sold toiletry bag listing on Amazon US in July 2026 is ASIN B09SZ9T4MV (Brand: EUDELE), which sold 30,000 units at $9.99 apiece — equal to 14.2% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 110,000 units and $1,229,860 in July 2026 — 51.9% of unit volume and 45.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Toiletry Bag' on Amazon
July 2026









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Top 5 Volume Share breakdown

B09SZ9T4MV
EUDELE Mesh Shower Caddy Portable for College Dorm Room Essentials, Shower Caddy Dorm with 9-Pocket Large Capacity for Beach, Swimming, Gym, Camping, Travel essentials
30K
▼ 25.0%vs. prior month
$259.8K
latest month
12-month trend

B0BFR2C7Y1
BAGSMART Clear Toiletry Bag 2-Pack TSA Approved Water-Repellent, Black | Carry on Travel Accessories Bag, Airport Airline Quart Size Bags for Women Men, Makeup Cosmetic Bag
10K
▲ 0.0%vs. prior month
$82.9K
latest month
12-month trend

B0CLW9YG17
15-Piece Women’s Travel Toiletry Kit – With Premium Brand-Name Toiletries | TSA Approved Travel Essentials with Shampoo, Conditioner, Body Wash, Deodorant & Oral Care in Clear Bag
10K
▲ 0.0%vs. prior month
$132.2K
latest month
12-month trend

B0CMLFBTHK
HOTOR Hanging Travel Toiletry Bag Women Men Essentials Black | Big Compartment, Waterproof Travel Accessories, Makeup Organizer Cosmetic Bag for Cruise, Gift, Road Trip, Vacation, Medium
10K
▲ 11.1%vs. prior month
$99.9K
latest month
12-month trend

B0DG9W71PS
4 pcs Clear Zipper Pouches,Hard Shell Zipper Case | Toiletry Bag for Travel, CLear Diaper Bag, Toiletry Pouch, Travel Organizer, Cosmetic Bag,Toy Storage Bins (M+3S)
10K
▲ 0.0%vs. prior month
$164.4K
latest month
12-month trend

B0CXCRZC7W
NISHEL Travel Toiletry Bag for women, Portable Hanging makeup Organizer | for Travel-Sized Shampoo, Conditioner, Brushes Set, makeup Accessories, Medium Size, Pink
10K
▲ 0.0%vs. prior month
$134.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Toiletry Bag Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
EUDELE is the best-performing toiletry bag brand in July 2026, moving 30,000 units across 1 ASIN for 27.3% of Top 10 volume. BAGSMART follows with 25,000 units (22.7%), ahead of TREKTOTE on 10,000 units (9.1%).
Volume is spread across 8 brands, with the top three holding 59.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $11.39, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
EUDELE
1 ASIN in Top 10
27.3%
Units
30K
Revenue
$259.8K
Avg. price
$9.99

B09SZ9T4MV
$9.99·★4.5·7.7K revsEUDELE Mesh Shower Caddy Portable for College Dorm Room Essentials, Shower Caddy Dorm with 9-Pocket Large Capacity for Beach, Swimming, Gym, Camping, Travel essentials
Units sold30K
BAGSMART
3 ASINs in Top 10
22.7%
Units
25K
Revenue
$289.2K
Avg. price
$11.39

B0BFR2C7Y1
$8.99·★4.6·3.2K revsBAGSMART Clear Toiletry Bag 2-Pack TSA Approved Water-Repellent, Black | Carry on Travel Accessories Bag, Airport Airline Quart Size Bags for Women Men, Makeup Cosmetic Bag
Units sold10K
B084GS82RV
$15.19·★4.7·20.3K revsBAGSMART Toiletry Bag for Men, Travel Toiletry Organizer Dopp Kit Water-resistant Shaving Bag for Toiletries Accessories, Door Room Essentials, Black-medium
Units sold9K
B0CC86TQV7
$9.99·★4.7·3.6K revsBAGSMART Makeup Bag Travel Toiletry Bag, Wide-open Zipper Pouch, Pink | Puffy Padded, Travel Essentials, Make Up Bag, For Women, Makeup Organizer, Toiletries Accessories Brushes
Units sold6K
TREKTOTE
1 ASIN in Top 10
9.1%
Units
10K
Revenue
$132.2K
Avg. price
$9.99

B0CLW9YG17
$9.99·★4.5·1.2K revs15-Piece Women’s Travel Toiletry Kit – With Premium Brand-Name Toiletries | TSA Approved Travel Essentials with Shampoo, Conditioner, Body Wash, Deodorant & Oral Care in Clear Bag
Units sold10K
Trending Toiletry Bag Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0C4NMJS1C booked 7K units at $9.99, with ▲ 16.7% MoM change. On the growth side, B09C5XB3FF leads positive momentum with ▲ 100.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B0C4NMJS1C
HBselect Quilted Makeup Bag, 3Pcs Cotton Large Travel Makeup Bags Organizer | Cute Floral Make up Bag Cosmetic Bag Toiletry Bag for Women Girls, Makeup Pouch for Skincare, Brushes & Travel Essentials
Price
$9.99
Rating
4.5
Reviews
1.9K
Latest month sales

B0CC86TQV7
BAGSMART Makeup Bag Travel Toiletry Bag, Wide-open Zipper Pouch, Pink | Puffy Padded, Travel Essentials, Make Up Bag, For Women, Makeup Organizer, Toiletries Accessories Brushes
Price
$9.99
Rating
4.7
Reviews
3.6K
Latest month sales

B09C5XB3FF
ZEEMO Travel Toiletry Bag for Men, Full Open Dopp Kit with Dual Compartment | Double-sided storage and water-resistant fabric for Shower and Hygiene Accessories,Bathroom Essentials,Cosmetics,Black,Medium
Unlock to view ASIN details and product titles
Price
$14.39
Rating
4.8
Reviews
2.8K
Latest month sales
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