Toiletry Bag Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Toiletry Bag sales on Amazon US totaled 211,800 units in July 2026 (▼ 14.0% vs. the prior month), generating an estimated $2,704,684 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.9% of unit volume and 45.5% of revenue, while a typical listing is priced at $13.95. The keyword itself pulled 299,779 Amazon queries over the same period (▲ 7.7% MoM).

Zooming out to the 12-month window ending July 2026, the toiletry bag Top 50 moved 1,922,500 units and $26,700,073 in cumulative sales — an average of 160,208 units and $2,225,006 per month. Monthly throughput topped out at 246,200 units in June 2026 and dipped to 95,600 in May 2026, leaving the latest reading 35.3% higher than August 2025.

1.9MTotal units sold · Last 12 months
$26.7MTotal revenue · Last 12 months
299.8K▲ 7.7% MoM
Monthly search volume
$13.95Avg. price · July 2026

Toiletry Bag Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales156.5K
Revenue$2.1M

2025/09

Sales128.7K
Revenue$1.7M

2025/10

Sales123.9K
Revenue$1.7M

2025/11

Sales176.7K
Revenue$2.6M

2025/12

Sales235.6K
Revenue$3.8M

2026/01

Sales125.2K
Revenue$1.7M

2026/02

Sales135.3K
Revenue$1.8M

2026/03

Sales140.9K
Revenue$1.9M

2026/04

Sales146.1K
Revenue$1.9M

2026/05

Sales95.6K
Revenue$1.3M

2026/06

Sales246.2K
Revenue$3.4M
211.8K

2026/07

Sales211.8K
Revenue$2.7M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

211.8K

▼ 14.0% MoM

Monthly Revenue 2026/07

$2.7M

▼ 19.9% MoM

Top 10 Market Share 2026/07

51.9%

See the Top 10 ASINs driving 51.9% of sales

Toiletry Bag Market Share & Sales Concentration on Amazon US — July 2026

The most-sold toiletry bag listing on Amazon US in July 2026 is ASIN B09SZ9T4MV (Brand: EUDELE), which sold 30,000 units at $9.99 apiece — equal to 14.2% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.

The Top 10 ASINs account for 110,000 units and $1,229,860 in July 2026 — 51.9% of unit volume and 45.5% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Toiletry Bag' on Amazon

July 2026
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51.9% Volume Share 110K units sold
45.5% Revenue Share $1.2M estimated
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Top 5 Volume Share breakdown

B09SZ9T4MV 14.2%
B0BFR2C7Y1 4.7%
B0CLW9YG17 4.7%
B0CMLFBTHK 4.7%
B0DG9W71PS 4.7%
Others 66.9%
#1
EUDELE Mesh Shower Caddy Portable for College Dorm Room Essentials, Shower Caddy Dorm with 9-Pocket Large Capacity for Beach, Swimming, Gym, Camping, Travel essentials

B09SZ9T4MV

EUDELE Mesh Shower Caddy Portable for College Dorm Room Essentials, Shower Caddy Dorm with 9-Pocket Large Capacity for Beach, Swimming, Gym, Camping, Travel essentials

$9.99· 4.5·7.7K reviews
Monthly Sales

30K

▼ 25.0%

vs. prior month

Revenue

$259.8K

latest month

Monthly Trend

12-month trend

#2
BAGSMART Clear Toiletry Bag 2-Pack TSA Approved Water-Repellent, Black | Carry on Travel Accessories Bag, Airport Airline Quart Size Bags for Women Men, Makeup Cosmetic Bag

B0BFR2C7Y1

BAGSMART Clear Toiletry Bag 2-Pack TSA Approved Water-Repellent, Black | Carry on Travel Accessories Bag, Airport Airline Quart Size Bags for Women Men, Makeup Cosmetic Bag

$8.99· 4.6·3.2K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$82.9K

latest month

Monthly Trend

12-month trend

#3
15-Piece Women’s Travel Toiletry Kit – With Premium Brand-Name Toiletries | TSA Approved Travel Essentials with Shampoo, Conditioner, Body Wash, Deodorant & Oral Care in Clear Bag

B0CLW9YG17

15-Piece Women’s Travel Toiletry Kit – With Premium Brand-Name Toiletries | TSA Approved Travel Essentials with Shampoo, Conditioner, Body Wash, Deodorant & Oral Care in Clear Bag

$9.99· 4.5·1.2K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$132.2K

latest month

Monthly Trend

12-month trend

#4
HOTOR Hanging Travel Toiletry Bag Women Men Essentials Black | Big Compartment, Waterproof Travel Accessories, Makeup Organizer Cosmetic Bag for Cruise, Gift, Road Trip, Vacation, Medium

B0CMLFBTHK

HOTOR Hanging Travel Toiletry Bag Women Men Essentials Black | Big Compartment, Waterproof Travel Accessories, Makeup Organizer Cosmetic Bag for Cruise, Gift, Road Trip, Vacation, Medium

$9.99· 4.5·5.3K reviews
Monthly Sales

10K

▲ 11.1%

vs. prior month

Revenue

$99.9K

latest month

Monthly Trend

12-month trend

#5
4 pcs Clear Zipper Pouches,Hard Shell Zipper Case | Toiletry Bag for Travel, CLear Diaper Bag, Toiletry Pouch, Travel Organizer, Cosmetic Bag,Toy Storage Bins (M+3S)

B0DG9W71PS

4 pcs Clear Zipper Pouches,Hard Shell Zipper Case | Toiletry Bag for Travel, CLear Diaper Bag, Toiletry Pouch, Travel Organizer, Cosmetic Bag,Toy Storage Bins (M+3S)

$15.99· 4.6·858 reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$164.4K

latest month

Monthly Trend

12-month trend

#6
NISHEL Travel Toiletry Bag for women, Portable Hanging makeup Organizer | for Travel-Sized Shampoo, Conditioner, Brushes Set, makeup Accessories, Medium Size, Pink

B0CXCRZC7W

NISHEL Travel Toiletry Bag for women, Portable Hanging makeup Organizer | for Travel-Sized Shampoo, Conditioner, Brushes Set, makeup Accessories, Medium Size, Pink

$13.99· 4.8·19.8K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$134.5K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Toiletry Bag Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

EUDELE is the best-performing toiletry bag brand in July 2026, moving 30,000 units across 1 ASIN for 27.3% of Top 10 volume. BAGSMART follows with 25,000 units (22.7%), ahead of TREKTOTE on 10,000 units (9.1%).

Volume is spread across 8 brands, with the top three holding 59.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $11.39, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

27.3%
22.7%
9.1%
40.9%
EUDELE
BAGSMART
TREKTOTE
Other brands
1

EUDELE

1 ASIN in Top 10

27.3%

Units

30K

Revenue

$259.8K

Avg. price

$9.99

  • EUDELE Mesh Shower Caddy Portable for College Dorm Room Essentials, Shower Caddy Dorm with 9-Pocket Large Capacity for Beach, Swimming, Gym, Camping, Travel essentials

    B09SZ9T4MV

    $9.99·4.5·7.7K revs

    EUDELE Mesh Shower Caddy Portable for College Dorm Room Essentials, Shower Caddy Dorm with 9-Pocket Large Capacity for Beach, Swimming, Gym, Camping, Travel essentials

    Units sold30K
2

BAGSMART

3 ASINs in Top 10

22.7%

Units

25K

Revenue

$289.2K

Avg. price

$11.39

  • BAGSMART Clear Toiletry Bag 2-Pack TSA Approved Water-Repellent, Black | Carry on Travel Accessories Bag, Airport Airline Quart Size Bags for Women Men, Makeup Cosmetic Bag

    B0BFR2C7Y1

    $8.99·4.6·3.2K revs

    BAGSMART Clear Toiletry Bag 2-Pack TSA Approved Water-Repellent, Black | Carry on Travel Accessories Bag, Airport Airline Quart Size Bags for Women Men, Makeup Cosmetic Bag

    Units sold10K
  • BAGSMART Toiletry Bag for Men, Travel Toiletry Organizer Dopp Kit Water-resistant Shaving Bag for Toiletries Accessories, Door Room Essentials, Black-medium

    B084GS82RV

    $15.19·4.7·20.3K revs

    BAGSMART Toiletry Bag for Men, Travel Toiletry Organizer Dopp Kit Water-resistant Shaving Bag for Toiletries Accessories, Door Room Essentials, Black-medium

    Units sold9K
  • BAGSMART Makeup Bag Travel Toiletry Bag, Wide-open Zipper Pouch, Pink | Puffy Padded, Travel Essentials, Make Up Bag, For Women, Makeup Organizer, Toiletries Accessories Brushes

    B0CC86TQV7

    $9.99·4.7·3.6K revs

    BAGSMART Makeup Bag Travel Toiletry Bag, Wide-open Zipper Pouch, Pink | Puffy Padded, Travel Essentials, Make Up Bag, For Women, Makeup Organizer, Toiletries Accessories Brushes

    Units sold6K
3

TREKTOTE

1 ASIN in Top 10

9.1%

Units

10K

Revenue

$132.2K

Avg. price

$9.99

  • 15-Piece Women’s Travel Toiletry Kit – With Premium Brand-Name Toiletries | TSA Approved Travel Essentials with Shampoo, Conditioner, Body Wash, Deodorant & Oral Care in Clear Bag

    B0CLW9YG17

    $9.99·4.5·1.2K revs

    15-Piece Women’s Travel Toiletry Kit – With Premium Brand-Name Toiletries | TSA Approved Travel Essentials with Shampoo, Conditioner, Body Wash, Deodorant & Oral Care in Clear Bag

    Units sold10K

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