Lush Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Lush sales on Amazon US totaled 826,000 units in July 2026 (▼ 25.2% vs. the prior month), generating an estimated $16,644,130 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.9% of unit volume and 47.2% of revenue, while a typical listing is priced at $21.97. The keyword itself pulled 15,561 Amazon queries over the same period (▼ 27.2% MoM).
Zooming out to the 12-month window ending July 2026, the lush Top 50 moved 11,087,000 units and $216,595,890 in cumulative sales — an average of 923,917 units and $18,049,658 per month. Monthly throughput topped out at 1,420,000 units in December 2025 and dipped to 634,500 in May 2026, leaving the latest reading 7.3% higher than August 2025.
Lush Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
826K
▼ 25.2% MoM
Monthly Revenue 2026/07
$16.6M
▼ 29.5% MoM
Top 10 Market Share 2026/07
56.9%
Lush Market Share & Sales Concentration on Amazon US — July 2026
The most-sold lush listing on Amazon US in July 2026 is ASIN B09V7Z4TJG (Brand: medicube), which sold 100,000 units at $18.90 apiece — equal to 12.1% of every unit tracked in this report.
The Top 10 ASINs account for 470,000 units and $7,860,200 in July 2026 — 56.9% of unit volume and 47.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Lush' on Amazon
July 2026
Is 56.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B09V7Z4TJG
medicube Toner Pads Zero Pore Pad 2.0 for Exfoliation and Pore Care | Dual-Textured Facial Pad with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid - For All, Korean Skin Care, 70 Pads, 1 Pack
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B0B2RM68G2
BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B0BK2SC18T
GuruNanda Teeth Whitening Strips - 4X Whiter Teeth, 7-Day Whitening Kit | Non-Slip 4 Layer Dry Strip Technology|With Coconut Oil|Promotes Brighter Smile|Gentle on Enamel|Easy to Apply Teeth Whitener
50K
▼ 16.7%vs. prior month
$498.5K
latest month
12-month trend
B0B1PDDLGZ
Naturium The Glow Getter Multi-Oil Body Wash, 16.9 fl oz | Nourishing Gentle Cleanser, Dissolves Impurities, Hydrating Base Protects Essential Moisture, for All Skin Types
40K
▲ 33.3%vs. prior month
$590K
latest month
12-month trend
B0BRMYHMS5
medicube Wrapping Mask Collagen - Overnight Peel Off Facial Mask | Elasticity & Hydration Care, Reduces Sagging & Dullness - Hydrolyzed Collagen For Glowing Skin, Korean Skin Care, 2.53 fl.oz
30K
▼ 70.0%vs. prior month
$551.1K
latest month
12-month trend
B014E2D6BY
grace & stella Award Winning Eye Patches for Puffy Eyes | Birthday Gifts for Women - Under Eye Mask for Dark Circles & Undereye Bags - Gifts for Mom - Vegan Self Care (24 Pairs, Gold)
30K
▼ 25.0%vs. prior month
$663.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Lush Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
medicube is the best-performing lush brand in July 2026, moving 130,000 units across 2 ASINs for 27.7% of Top 10 volume. BIODANCE follows with 100,000 units (21.3%), ahead of GuruNanda on 50,000 units (10.6%).
Volume is spread across 9 brands, with the top three holding 59.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.97 to $19.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
medicube
2 ASINs in Top 10
27.7%
Units
130K
Revenue
$2.4M
Avg. price
$18.95
B09V7Z4TJG
$18.90·★4.6·30.5K revsmedicube Toner Pads Zero Pore Pad 2.0 for Exfoliation and Pore Care | Dual-Textured Facial Pad with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid - For All, Korean Skin Care, 70 Pads, 1 Pack
Units sold100KB0BRMYHMS5
$19.00·★4.5·23.5K revsmedicube Wrapping Mask Collagen - Overnight Peel Off Facial Mask | Elasticity & Hydration Care, Reduces Sagging & Dullness - Hydrolyzed Collagen For Glowing Skin, Korean Skin Care, 2.53 fl.oz
Units sold30K
BIODANCE
1 ASIN in Top 10
21.3%
Units
100K
Revenue
$1.8M
Avg. price
$19.00
B0B2RM68G2
$19.00·★4.5·45.9K revsBIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea
Units sold100K
GuruNanda
1 ASIN in Top 10
10.6%
Units
50K
Revenue
$498.5K
Avg. price
$9.97
B0BK2SC18T
$9.97·★4.4·21.4K revsGuruNanda Teeth Whitening Strips - 4X Whiter Teeth, 7-Day Whitening Kit | Non-Slip 4 Layer Dry Strip Technology|With Coconut Oil|Promotes Brighter Smile|Gentle on Enamel|Easy to Apply Teeth Whitener
Units sold50K
Trending Lush Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B01I2ZQJSG booked 30K units at $6.99, with ▲ 200.0% MoM change. On the growth side, B0FPPNLYHZ leads positive momentum with ▲ 66.7% MoM growth on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01I2ZQJSG
Elizavecca cer-100 collagen coating hair protein treatment 100ml
Price
$6.99
Rating
4.4
Reviews
64.4K
Latest month sales
B08KT5HM98
eos Shea Better Body Lotion- Coconut Waters, Natural Shea Butter, 16 fl oz
Price
$9.97
Rating
4.7
Reviews
74.1K
Latest month sales
B0FPPNLYHZ
Kitsch African Net Sponge – Exfoliating Body Scrubber – Rosewood, 3 Pcs | for Cleansing & Gentle Daily Exfoliation – Stretchable Bath Sponge for Hard-to-Reach Areas – Long-Lasting Shower Essential
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.3
Reviews
1.6K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this lush report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card