Oatmeal Bath Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Oatmeal Bath sales on Amazon US totaled 129,800 units in July 2026 (▼ 8.0% vs. the prior month), generating an estimated $1,752,693 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.2% of unit volume and 53.4% of revenue, while a typical listing is priced at $15.90. The keyword itself pulled 25,930 Amazon queries over the same period (▲ 6.0% MoM).
Zooming out to the 12-month window ending July 2026, the oatmeal bath Top 50 moved 1,577,900 units and $21,170,476 in cumulative sales — an average of 131,492 units and $1,764,206 per month. Monthly throughput topped out at 152,250 units in November 2025 and dipped to 77,300 in May 2026, leaving the latest reading 0.2% lower than August 2025.
Oatmeal Bath Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
129.8K
▼ 8.0% MoM
Monthly Revenue 2026/07
$1.8M
▼ 10.2% MoM
Top 10 Market Share 2026/07
63.2%
Oatmeal Bath Market Share & Sales Concentration on Amazon US — July 2026
The most-sold oatmeal bath listing on Amazon US in July 2026 is ASIN B075X2KL5C (Brand: Aveeno), which sold 20,000 units at $12.97 apiece — equal to 15.4% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 82,000 units and $935,370 in July 2026 — 63.2% of unit volume and 53.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Oatmeal Bath' on Amazon
July 2026
Is 63.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B075X2KL5C
Aveeno Skin Relief Body Wash with Triple Oat Complex, Fragrance-Free, Gentle Daily Body Wash for Sensitive Skin Leaves Itchy, Dry Skin Feeling Soothed & Moisturized, Value Size 33 Fl Oz
20K
▲ 0.0%vs. prior month
$259.4K
latest month
12-month trend
B01LDZJHAE
The Honest Company Bubble Bath, Hypoallergenic, Lavender Calm, 12 fl oz | Foaming Bubble Bath, 12 Fl Oz. Tear-Free, Hypoallergenic, Naturally Derived, With Aloe. Gentle For Baby's Sensitive Skin.
10K
▲ 0.0%vs. prior month
$118.7K
latest month
12-month trend
B084PTXJFJ
St. Ives Oatmeal & Shea Butter Body Wash, Soothing Body Care with 100% Natural Extracts, Moisturizing Body Soap, Daily Shower Gel Cleanser with Comforting Warm Fragrance, 22oz
10K
▲ 0.0%vs. prior month
$28.9K
latest month
12-month trend
B005F1ATJQ
Ancient Minerals Magnesium Bath Flakes, Epsom Salt Alternative, 1.65lb | Pure Zechstein magnesium chloride flakes for soaking & whole-body replenishment. 1.65 lb resealable bag.
9K
▼ 10.0%vs. prior month
$112.5K
latest month
12-month trend
B00DQSKVIO
Ginger Lily Farms Botanicals Body Wash, 128oz, Island Tranquility | 100% Vegan & Cruelty-Free | Nourishing Bath & Shower Gel for All Skin Types | Refill Size
8K
▲ 14.3%vs. prior month
$175.9K
latest month
12-month trend
B09RNGZF7N
Aveeno Baby Sensitive Skin Bubble Bath with Oat Extract, 19.2 fl oz | Gently Cleanse & Leaves Skin Feeling Hydrated, Tear-Free Formula, Hypoallergenic, No Added Parabens, Phthalates, Soaps & Dyes
5K
▼ 16.7%vs. prior month
$36.5K
latest month
12-month trend
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Best Oatmeal Bath Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Aveeno is the best-performing oatmeal bath brand in July 2026, moving 25,000 units across 2 ASINs for 30.5% of Top 10 volume. The Honest Company follows with 10,000 units (12.2%), ahead of St. Ives on 10,000 units (12.2%).
Volume is spread across 7 brands, with the top three holding 54.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $4.97 to $11.96, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Aveeno
2 ASINs in Top 10
30.5%
Units
25K
Revenue
$309.3K
Avg. price
$11.47
B075X2KL5C
$12.97·★4.6·40.8K revsAveeno Skin Relief Body Wash with Triple Oat Complex, Fragrance-Free, Gentle Daily Body Wash for Sensitive Skin Leaves Itchy, Dry Skin Feeling Soothed & Moisturized, Value Size 33 Fl Oz
Units sold20KB0009EILAS
$9.97·★4.6·6.7K revsAveeno Skin Relief Body Wash with Triple Oat Complex, Fragrance-Free, Gentle Daily Body Wash for Sensitive Skin Leaves Itchy, Dry Skin Feeling Soothed & Moisturized 18 Fl Oz
Units sold5K
The Honest Company
1 ASIN in Top 10
12.2%
Units
10K
Revenue
$118.7K
Avg. price
$11.96
B01LDZJHAE
$11.96·★4.7·23.8K revsThe Honest Company Bubble Bath, Hypoallergenic, Lavender Calm, 12 fl oz | Foaming Bubble Bath, 12 Fl Oz. Tear-Free, Hypoallergenic, Naturally Derived, With Aloe. Gentle For Baby's Sensitive Skin.
Units sold10K
St. Ives
1 ASIN in Top 10
12.2%
Units
10K
Revenue
$28.9K
Avg. price
$4.97
B084PTXJFJ
$4.97·★4.7·6.4K revsSt. Ives Oatmeal & Shea Butter Body Wash, Soothing Body Care with 100% Natural Extracts, Moisturizing Body Soap, Daily Shower Gel Cleanser with Comforting Warm Fragrance, 22oz
Units sold10K
Trending Oatmeal Bath Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FX6VHN61 leads positive momentum with ▲ 600.0% MoM growth on 700 units, with B09TWXCYZZ close behind at ▲ 300.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FX6VHN61
Eczema Body Wash – All Natural Eczema Soap, Dermatitis, Psoriasis Treatment for Dry Itchy Sensitive Skin Relief – Gentle Detoxifying, Healing, Anti-Itch, Oatmeal Goat Milk Bath Wash for Kids, & Adults
Price
$11.95
Rating
4.2
Reviews
100
Latest month sales
B09TWXCYZZ
Dr Teal's Oat & Milk with Shea Butter, Cocoa Butter & Essential Oil 3-in-1 Bubble Bath, Body Wash, & Shampoo, 20 Fl Oz
Price
$12.09
Rating
4.8
Reviews
262
Latest month sales
B0DDM6G1TD
Oatmeal Soap – Natural Oatmeal & Honey Goat Milk Bar – Face & Body Wash for Eczema, Psoriasis, Dry, Itchy, Sensitive Skin Relief – Unscented Soap Great for Kids, Babies – Handcrafted, Made in USA
Unlock to view ASIN details and product titles
Price
$5.95
Rating
4.6
Reviews
280
Latest month sales
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