Lunchables Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Lunchables sales on Amazon US totaled 952,000 units in July 2026 (▼ 11.1% vs. the prior month), generating an estimated $7,326,380 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 46.2% of unit volume and 54.9% of revenue, while a typical listing is priced at $6.99. The keyword itself pulled 94,547 Amazon queries over the same period (▲ 9.5% MoM).
Zooming out to the 12-month window ending July 2026, the lunchables Top 50 moved 10,533,000 units and $83,188,660 in cumulative sales — an average of 877,750 units and $6,932,388 per month. Monthly throughput topped out at 1,071,000 units in June 2026 and dipped to 611,000 in May 2026, leaving the latest reading 6.0% higher than August 2025.
Lunchables Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
952K
▼ 11.1% MoM
Monthly Revenue 2026/07
$7.3M
▼ 17.0% MoM
Top 10 Market Share 2026/07
46.2%
Lunchables Market Share & Sales Concentration on Amazon US — July 2026
The most-sold lunchables listing on Amazon US in July 2026 is ASIN B01ESBNFUI (Brand: gimMe), which sold 50,000 units at $3.79 apiece — equal to 5.3% of every unit tracked in this report.
The Top 10 ASINs account for 440,000 units and $4,020,100 in July 2026 — 46.2% of unit volume and 54.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Lunchables' on Amazon
July 2026
Is 46.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B01ESBNFUI
Gimme 6 CT Sea Salt Organic Roasted Seaweed Snacks, 5g, 0.17oz | Keto, Vegan, Gluten Free, Great Source of Iodine & Omega 3’s, Healthy On-The-Go Snack for Kids Adults
50K
▲ 0.0%vs. prior month
$274K
latest month
12-month trend
B076H6F974
Frito-Lay Fun Times Mix Variety Pack, 40 Count
50K
▼ 50.0%vs. prior month
$1.1M
latest month
12-month trend
B0785RNKZS
Pringles Potato Crisps Chips, Lunch Snacks, Snack Cups, Variety Pack, 19.5oz Box (27 Cups)
50K
▲ 25.0%vs. prior month
$536.5K
latest month
12-month trend
B082N7TPQP
RITZ Fresh Stacks Original Crackers, Party Size, 16 Multi Snack Packs | Travel Snacks, Individually Wrapped
50K
▲ 0.0%vs. prior month
$299K
latest month
12-month trend
B08DX4JCKQ
Wonderful Pistachios No Shells, 3 Flavors Mixed Variety Pack of 9 (0.75 Ounce), Roasted & Salted Nuts (4), Chili (3), Honey (2), Protein Snacks, Gluten Free, Healthy Snacks Variety Pack for Adults
50K
▲ 25.0%vs. prior month
$434K
latest month
12-month trend
B000CS9ZME
Rice Krispies Treats Crispy Marshmallow Squares, Kids Snacks, Cereal Bars, Original, 31.2oz Box (40 Bars)
40K
▼ 20.0%vs. prior month
$418.8K
latest month
12-month trend
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Best Lunchables Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
gimMe is the best-performing lunchables brand in July 2026, moving 50,000 units across 1 ASIN for 11.4% of Top 10 volume. Frito Lay follows with 50,000 units (11.4%), ahead of Pringles on 50,000 units (11.4%).
Volume is spread across 10 brands, with the top three holding 34.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $3.79 to $22.43, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
gimMe
1 ASIN in Top 10
11.4%
Units
50K
Revenue
$274K
Avg. price
$3.79
B01ESBNFUI
$3.79·★4.6·11.6K revsGimme 6 CT Sea Salt Organic Roasted Seaweed Snacks, 5g, 0.17oz | Keto, Vegan, Gluten Free, Great Source of Iodine & Omega 3’s, Healthy On-The-Go Snack for Kids Adults
Units sold50K
Frito Lay
1 ASIN in Top 10
11.4%
Units
50K
Revenue
$1.1M
Avg. price
$22.43
B076H6F974
$22.43·★4.6·36.5K revsFrito-Lay Fun Times Mix Variety Pack, 40 Count
Units sold50K
Pringles
1 ASIN in Top 10
11.4%
Units
50K
Revenue
$536.5K
Avg. price
$13.98
B0785RNKZS
$13.98·★4.6·72.6K revsPringles Potato Crisps Chips, Lunch Snacks, Snack Cups, Variety Pack, 19.5oz Box (27 Cups)
Units sold50K
Trending Lunchables Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0G7MS4Y8W leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B0785RNKZS close behind at ▲ 25.0% MoM on 50K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G7MS4Y8W
Little Bites Chocolatey Chip Muffins, 5 individual packs, (1.5 oz each), Made with Real Chocolate Chip Mini Muffins, 7.5 oz Multipack
Price
$3.98
Rating
4.6
Reviews
611
Latest month sales
B0785RNKZS
Pringles Potato Crisps Chips, Lunch Snacks, Snack Cups, Variety Pack, 19.5oz Box (27 Cups)
Price
$13.98
Rating
4.6
Reviews
72.6K
Latest month sales
B08DX4JCKQ
Wonderful Pistachios No Shells, 3 Flavors Mixed Variety Pack of 9 (0.75 Ounce), Roasted & Salted Nuts (4), Chili (3), Honey (2), Protein Snacks, Gluten Free, Healthy Snacks Variety Pack for Adults
Unlock to view ASIN details and product titles
Price
$8.68
Rating
4.6
Reviews
18.4K
Latest month sales
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