Luminess Foundation Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Luminess Foundation sales on Amazon US totaled 226,750 units in July 2026 (▼ 31.7% vs. the prior month), generating an estimated $5,050,332 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 75.0% of unit volume and 77.7% of revenue, while a typical listing is priced at $21.74. The keyword itself pulled 9,508 Amazon queries over the same period (▼ 17.6% MoM).
Zooming out to the 12-month window ending July 2026, the luminess foundation Top 50 moved 2,602,600 units and $56,217,181 in cumulative sales — an average of 216,883 units and $4,684,765 per month. Monthly throughput topped out at 331,700 units in June 2026 and dipped to 138,000 in September 2025, leaving the latest reading 30.5% higher than August 2025.
Luminess Foundation Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
226.8K
▼ 31.7% MoM
Monthly Revenue 2026/07
$5.1M
▼ 39.9% MoM
Top 10 Market Share 2026/07
75.0%
Luminess Foundation Market Share & Sales Concentration on Amazon US — July 2026
The most-sold luminess foundation listing on Amazon US in July 2026 is ASIN B09XMYFTB7 (Brand: e.l.f.), which sold 30,000 units at $10.00 apiece — equal to 13.2% of every unit tracked in this report.
The Top 10 ASINs account for 170,000 units and $3,922,500 in July 2026 — 75.0% of unit volume and 77.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Luminess Foundation' on Amazon
July 2026
Is 75.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B09XMYFTB7
e.l.f. Power Grip Primer, Gripping & Hydrating Gel Primer, 0.811 Fl Oz | Grips Makeup for Long-Lasting Wear & Face Prep, Smooth Base Finish, Lightweight & Moisturizing Formula, Vegan & Cruelty-Free
30K
▼ 25.0%vs. prior month
$300K
latest month
12-month trend
B0DM4D187H
Palladio Under Eye Brightener, Conceal, Brightens, Reduces Appearance of Dark Circles, With Caffeine Peptides & Vitamin E, Tired Skin Color Correcting Brightener & Primer, Light to Medium (Soft Pink)
30K
▲ 200.0%vs. prior month
$367.5K
latest month
12-month trend
B0G1VBDXYF
Luxe Color Changing Foundation – Medium
20K
▼ 33.3%vs. prior month
$601K
latest month
12-month trend
B074PTZCNX
L'Oreal Paris Makeup True Match Lumi Glotion, Natural Glow Enhancer, Illuminator Highlighter, Bronzing Drops For a Sun-Kissed Glow, 903 Medium
20K
▼ 50.0%vs. prior month
$299.4K
latest month
12-month trend
B0G1T61T7X
Prime Prometics Color Changing Foundation for Mature Women | Instantly Adapts to Your Skin Tone, Buildable Light-to-Medium Coverage, 12-Hour Wear, Natural Dewy Finish, Hypoallergenic
20K
▲ 0.0%vs. prior month
$880K
latest month
12-month trend
B0G1VDB22X
Luxe Color Changing Foundation – Light
10K
▼ 50.0%vs. prior month
$307.1K
latest month
12-month trend
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Best Luminess Foundation Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
e.l.f. is the best-performing luminess foundation brand in July 2026, moving 30,000 units across 1 ASIN for 17.6% of Top 10 volume. Palladio follows with 30,000 units (17.6%), ahead of Luxe Cosmetics on 30,000 units (17.6%).
Volume is spread across 8 brands, with the top three holding 52.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $10.00 to $17.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
e.l.f.
1 ASIN in Top 10
17.6%
Units
30K
Revenue
$300K
Avg. price
$10.00
B09XMYFTB7
$10.00·★4.6·43.2K revse.l.f. Power Grip Primer, Gripping & Hydrating Gel Primer, 0.811 Fl Oz | Grips Makeup for Long-Lasting Wear & Face Prep, Smooth Base Finish, Lightweight & Moisturizing Formula, Vegan & Cruelty-Free
Units sold30K
Palladio
1 ASIN in Top 10
17.6%
Units
30K
Revenue
$367.5K
Avg. price
$12.59
B0DM4D187H
$12.59·★4.1·7.1K revsPalladio Under Eye Brightener, Conceal, Brightens, Reduces Appearance of Dark Circles, With Caffeine Peptides & Vitamin E, Tired Skin Color Correcting Brightener & Primer, Light to Medium (Soft Pink)
Units sold30K
Luxe Cosmetics
2 ASINs in Top 10
17.6%
Units
30K
Revenue
$908.1K
Avg. price
$17.49
B0G1VBDXYF
$16.99·★3.9·6.5K revsLuxe Color Changing Foundation – Medium
Units sold20KB0G1VDB22X
$18.00·★3.9·6.5K revsLuxe Color Changing Foundation – Light
Units sold10K
Trending Luminess Foundation Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0GV21VMT9 leads positive momentum with ▲ 300.0% MoM growth on 4K units, with B0DM4D187H close behind at ▲ 200.0% MoM on 30K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GV21VMT9
Vibriance Complexion Sticks, Foundation for Mature Skin - Natural Beige | Sheer, Buildable Coverage Face Makeup Foundation for Older Women - 3-in-1 Base, Contour, Concealer
Price
$28.00
Rating
3.6
Reviews
357
Latest month sales
B0DM4D187H
Palladio Under Eye Brightener, Conceal, Brightens, Reduces Appearance of Dark Circles, With Caffeine Peptides & Vitamin E, Tired Skin Color Correcting Brightener & Primer, Light to Medium (Soft Pink)
Price
$12.59
Rating
4.1
Reviews
7.1K
Latest month sales
B0G43MVP9J
Color Changing Foundation for Mature Skin,1.01 FL.OZ,02 Medium | Self-Adjusting Foundation,Hydrating & Breathable Foundation Makeup with Skincare-Infused,Includes Brush,Lightweight Coverage
Unlock to view ASIN details and product titles
Price
$9.98
Rating
3.9
Reviews
124
Latest month sales
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