Lume Wipes Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Lume Wipes sales on Amazon US totaled 550,000 units in July 2026 (▼ 14.6% vs. the prior month), generating an estimated $7,399,930 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.0% of unit volume and 57.7% of revenue, while a typical listing is priced at $14.24. The keyword itself pulled 23,198 Amazon queries over the same period (▼ 5.6% MoM).
Zooming out to the 12-month window ending July 2026, the lume wipes Top 50 moved 6,141,400 units and $81,275,505 in cumulative sales — an average of 511,783 units and $6,772,959 per month. Monthly throughput topped out at 643,800 units in June 2026 and dipped to 353,700 in May 2026, leaving the latest reading 13.2% higher than August 2025.
Lume Wipes Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
550K
▼ 14.6% MoM
Monthly Revenue 2026/07
$7.4M
▼ 11.5% MoM
Top 10 Market Share 2026/07
60.0%
Lume Wipes Market Share & Sales Concentration on Amazon US — July 2026
The most-sold lume wipes listing on Amazon US in July 2026 is ASIN B07PBXXNCY (Brand: CLEAN SKIN CLUB), which sold 100,000 units at $17.95 apiece — equal to 18.2% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 330,000 units and $4,270,600 in July 2026 — 60.0% of unit volume and 57.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Lume Wipes' on Amazon
July 2026
Is 60.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07PBXXNCY
Clean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B07GKVBQDG
Neutrogena Makeup Remover Towelettes, Daily Single Face Towelettes, 20 Ct | Makeup Remover, Makeup Removing Cleansing Wipes, Suitable for Dirt & Oil Removal, Alcohol-Free
50K
▼ 50.0%vs. prior month
$320.5K
latest month
12-month trend
B01NAPQ4QP
DUDE Wipes Unscented Adult Flushable Wet Wipes, Sensitive Skin, 144 Count | 99% water, extra large flushable butt wipes. Fragrance free, hypoallergenic, vitamin E and aloe. Septic safe. 3 packs of 48.
50K
▼ 28.6%vs. prior month
$582K
latest month
12-month trend
B08VMWQ6BF
Cottonelle GentlePlus Flushable Wipes, 4 Packs, 42 Wipes per Pack
40K
▲ 33.3%vs. prior month
$222.4K
latest month
12-month trend
B0D328ZWJW
The Honest Company Flushable Wipes, Hypoallergenic, Tropical Leaves, 126ct | Flushable Wipes, 126 Ct. Hypoallergenic, Plant-Based, 99% Water, Gynecologist Tested. Safe To Flush, For Sensitive Skin.
20K
▲ 0.0%vs. prior month
$219.8K
latest month
12-month trend
B08KHY1PKR
DUDE Wipes Mint Chill Adult Flushable Wet Wipes, Refreshing, 288 Count | 99% water, extra large flushable butt wipes. Ultra refreshing tea tree oil, vitamin E and aloe. Septic safe. 6 packs of 48.
20K
▲ 0.0%vs. prior month
$491.2K
latest month
12-month trend
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Best Lume Wipes Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CLEAN SKIN CLUB is the best-performing lume wipes brand in July 2026, moving 100,000 units across 1 ASIN for 30.3% of Top 10 volume. DUDE Wipes follows with 80,000 units (24.2%), ahead of Neutrogena on 50,000 units (15.2%).
With 8 brands splitting the Top 10 and 69.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.47 to $17.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CLEAN SKIN CLUB
1 ASIN in Top 10
30.3%
Units
100K
Revenue
$1.8M
Avg. price
$17.95
B07PBXXNCY
$17.95·★4.8·44.4K revsClean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
Units sold100K
DUDE Wipes
3 ASINs in Top 10
24.2%
Units
80K
Revenue
$1.2M
Avg. price
$16.38
B01NAPQ4QP
$12.28·★4.7·243.1K revsDUDE Wipes Unscented Adult Flushable Wet Wipes, Sensitive Skin, 144 Count | 99% water, extra large flushable butt wipes. Fragrance free, hypoallergenic, vitamin E and aloe. Septic safe. 3 packs of 48.
Units sold50KB08KHY1PKR
$24.58·★4.7·243K revsDUDE Wipes Mint Chill Adult Flushable Wet Wipes, Refreshing, 288 Count | 99% water, extra large flushable butt wipes. Ultra refreshing tea tree oil, vitamin E and aloe. Septic safe. 6 packs of 48.
Units sold20KB0D71GNV8T
$12.27·★4.7·243.1K revsDUDE Wipes Shea BUTTer Adult Flushable Wet Wipes, Moisturizing, 144 Count | 99% water, extra large flushable butt wipes. Moisturizing coconut oil, vitamin E and aloe. Septic safe. 3 packs of 48.
Units sold10K
Neutrogena
1 ASIN in Top 10
15.2%
Units
50K
Revenue
$320.5K
Avg. price
$7.47
B07GKVBQDG
$7.47·★4.8·74.7K revsNeutrogena Makeup Remover Towelettes, Daily Single Face Towelettes, 20 Ct | Makeup Remover, Makeup Removing Cleansing Wipes, Suitable for Dirt & Oil Removal, Alcohol-Free
Units sold50K
Trending Lume Wipes Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B08CMP263B booked 10K units at $19.99, with ▲ 0.0% MoM change. On the growth side, B08S4L177D leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B0DMFZ9FLV close behind at ▲ 150.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08CMP263B
Lume Acidified Deodorant Wipes - 15 ct, 3 pk (Cool Cucumber) | 24-Hour Odor Control, Aluminum & Baking Soda Free, Flushable Whole-Body Deodorant Wipes for Women
Price
$19.99
Rating
4.3
Reviews
32.3K
Latest month sales
B08S4L177D
Amazon Basics Flushable Feminine Hygiene Wipes, pH Balanced, Gynecologist Tested, Septic and Sewer Safe, Fresh Scent, Alcohol Free, 168 Count (4 Packs of 42)
Price
$12.99
Rating
4.4
Reviews
1.5K
Latest month sales
B0DMFZ9FLV
Her Fantasy Box | Everywhere Wipes – 100% Organic Cotton, Gentle & Refreshing, pH-Balanced, Fragrance-Free, Plant-Powered for Body, Face & Intimate Areas, Ideal for Sensitive Skin - 1 Pack, 15 Wipes
Unlock to view ASIN details and product titles
Price
$6.99
Rating
4.7
Reviews
886
Latest month sales
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