Pad Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pad sales on Amazon US totaled 804,000 units in July 2026 (▼ 10.2% vs. the prior month), generating an estimated $14,300,280 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 42.3% of unit volume and 46.0% of revenue, while a typical listing is priced at $17.27. The keyword itself pulled 28,183 Amazon queries over the same period (▲ 4.3% MoM).
Zooming out to the 12-month window ending July 2026, the pad Top 50 moved 9,031,800 units and $158,462,581 in cumulative sales — an average of 752,650 units and $13,205,215 per month. Monthly throughput topped out at 895,000 units in June 2026 and dipped to 525,000 in May 2026, leaving the latest reading 8.6% higher than August 2025.
Pad Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
804K
▼ 10.2% MoM
Monthly Revenue 2026/07
$14.3M
▼ 14.5% MoM
Top 10 Market Share 2026/07
42.3%
Pad Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pad listing on Amazon US in July 2026 is ASIN B09V7Z4TJG (Brand: medicube), which sold 100,000 units at $15.12 apiece — equal to 12.4% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 340,000 units and $6,583,300 in July 2026 — 42.3% of unit volume and 46.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pad' on Amazon
July 2026
Is 42.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B09V7Z4TJG
medicube Toner Pads Zero Pore Pad 2.0 for Exfoliation and Pore Care | Dual-Textured Facial Pad with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid - For All, Korean Skin Care, 70 Pads, 1 Pack
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B003VD5TMM
Always Panty Liners for Women Thin No Feel Protection Daily Liners, Regular, Unscented, 162 Count
40K
▼ 20.0%vs. prior month
$340K
latest month
12-month trend
B00G8DDBOU
Always Ultra Thin Feminine Pads with Wings for Women, Size 1, Regular Absorbency, Unscented, Up to 100% Leak-Free Protection, 46 Count
30K
▲ 0.0%vs. prior month
$268.8K
latest month
12-month trend
B00NJNJ6O6
Carefree Panty Liners for Women, Regular, Unscented, 120 ct
30K
▲ 0.0%vs. prior month
$177.9K
latest month
12-month trend
B07D5DN269
Niagara Sleep Solution Queen Ultra Soft Mattress Topper — Back Pain Relief | Rayon Derived from Bamboo, 20" Deep Pocket, Breathable Pillow Top Mattress Pad, Perfect for Hot Sleepers, Green
30K
▼ 50.0%vs. prior month
$1.2M
latest month
12-month trend
B0DC156Y5X
JIYU Toner Pads - Korean Skincare for Dark Spots, Wrinkles & Dull Skin - Hydrating Facial Treatment with Snail Mucin, Niacinamide, Peptides & Centella - 100 Count
30K
▼ 25.0%vs. prior month
$1.5M
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Pad Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
medicube is the best-performing pad brand in July 2026, moving 100,000 units across 1 ASIN for 29.4% of Top 10 volume. Always follows with 90,000 units (26.5%), ahead of Carefree on 30,000 units (8.8%).
With 8 brands splitting the Top 10 and 64.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.97 to $15.12, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
medicube
1 ASIN in Top 10
29.4%
Units
100K
Revenue
$1.8M
Avg. price
$15.12
B09V7Z4TJG
$15.12·★4.6·30.6K revsmedicube Toner Pads Zero Pore Pad 2.0 for Exfoliation and Pore Care | Dual-Textured Facial Pad with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid - For All, Korean Skin Care, 70 Pads, 1 Pack
Units sold100K
Always
3 ASINs in Top 10
26.5%
Units
90K
Revenue
$788K
Avg. price
$8.97
B003VD5TMM
$8.97·★4.6·41.7K revsAlways Panty Liners for Women Thin No Feel Protection Daily Liners, Regular, Unscented, 162 Count
Units sold40KB00G8DDBOU
$8.97·★4.7·25.4K revsAlways Ultra Thin Feminine Pads with Wings for Women, Size 1, Regular Absorbency, Unscented, Up to 100% Leak-Free Protection, 46 Count
Units sold30KB008HQ8M6I
$8.97·★4.6·26.1K revsAlways Panty Liners for Women Anti-Bunch Xtra Protection Daily Liners, Long, Unscented, 108 Count
Units sold20K
Carefree
1 ASIN in Top 10
8.8%
Units
30K
Revenue
$177.9K
Avg. price
$5.97
B00NJNJ6O6
$5.97·★4.6·33.8K revsCarefree Panty Liners for Women, Regular, Unscented, 120 ct
Units sold30K
Trending Pad Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B00NESCOY0 booked 20K units at $18.94, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00NESCOY0
Quilted Fitted Mattress Pad, Queen Mattress Protector Topper with Deep Pocket Stretches up to 16 Inches, Machine Washable Mattress Cover by Utopia Bedding (White)
Price
$18.94
Rating
4.6
Reviews
159.8K
Latest month sales
B00QSR9PRI
Amazon Basics Narrow Ruled Lined Writing Note Pads for Notes, Office Supplies, 5" x 8", White, 12-Pack of 50 Pages, Perforated
Price
$8.99
Rating
4.8
Reviews
21.2K
Latest month sales
B010OW806O
Poise Incontinence Pads for Women, 4 Drop, 132 ct
Unlock to view ASIN details and product titles
Price
$29.76
Rating
4.6
Reviews
22.5K
Latest month sales
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