Eucerin Lotion Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Eucerin Lotion sales on Amazon US totaled 567,000 units in July 2026 (▼ 23.4% vs. the prior month), generating an estimated $8,756,850 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.4% of unit volume and 56.9% of revenue, while a typical listing is priced at $16.19. The keyword itself pulled 32,787 Amazon queries over the same period (▲ 5.9% MoM).
Zooming out to the 12-month window ending July 2026, the eucerin lotion Top 50 moved 6,845,400 units and $104,794,822 in cumulative sales — an average of 570,450 units and $8,732,902 per month. Monthly throughput topped out at 740,000 units in June 2026 and dipped to 358,800 in May 2026, leaving the latest reading 19.1% higher than August 2025.
Eucerin Lotion Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
567K
▼ 23.4% MoM
Monthly Revenue 2026/07
$8.8M
▼ 22.6% MoM
Top 10 Market Share 2026/07
56.4%
Eucerin Lotion Market Share & Sales Concentration on Amazon US — July 2026
The most-sold eucerin lotion listing on Amazon US in July 2026 is ASIN B00TTD9BRC (Brand: CeraVe), which sold 70,000 units at $18.96 apiece — equal to 12.3% of every unit tracked in this report and 40% ahead of the No. 2 listing.
The Top 10 ASINs account for 320,000 units and $4,986,900 in July 2026 — 56.4% of unit volume and 56.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Eucerin Lotion' on Amazon
July 2026
Is 56.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00TTD9BRC
CeraVe Moisturizing Cream, Face & Body Moisturizer for Dry Skin, 19oz | Skin Care with Hyaluronic Acid, Skin Barrier Repair, Ceramide Moisturizer, Fragrance Free, Non-Comedogenic, Daily Use
70K
▼ 30.0%vs. prior month
$1.3M
latest month
12-month trend
B000NWGCZ2
Vanicream Moisturizing Cream, Body & Face Moisturizer, 16 Oz Pump Dispenser | Formulated without Common Irritants for Sensitive Skin, Restores Moisture and Soothes Irritated, Cracked or Itchy Skin
50K
▼ 16.7%vs. prior month
$678K
latest month
12-month trend
B07BRDVQ4B
Amlactin Daily Nourish Body Lotion, 12% Lactic Acid, 14.1 oz | 12% lactic acid body lotion exfoliates and moisturizes dry skin to help reveal softer, smoother daily hydration.
50K
▼ 28.6%vs. prior month
$798.5K
latest month
12-month trend
B003QXZWYW
La Roche-Posay Lipikar AP+MAX Triple Repair Moisturizing Body Cream | Face and body lotion for dry skin with shea butter and niacinamide. Gentle on very dry, rough, sensitive skin.
40K
▼ 20.0%vs. prior month
$867.6K
latest month
12-month trend
B001459IEE
Aveeno Daily Moisturizing Body Lotion for Normal to Dry Skin, Moisturizer with Soothing Prebiotic Oat, Non Greasy, Non Comedogenic, Fragrance Free Body Lotion for Women & Men, 18 Fl Oz
30K
▼ 50.0%vs. prior month
$297K
latest month
12-month trend
B099N2SLT9
Cetaphil Moisturizing Face & Body Lotion, Sensitive Skin, 20oz | Fragrance-Free, Hypoallergenic, Non-Comedogenic, Hydrates Dry Sensitive Skin, Dermatologist Recommended, Large 20 Oz
30K
▼ 25.0%vs. prior month
$456.9K
latest month
12-month trend
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Best Eucerin Lotion Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CeraVe is the best-performing eucerin lotion brand in July 2026, moving 70,000 units across 1 ASIN for 21.9% of Top 10 volume. Vanicream follows with 50,000 units (15.6%), ahead of Amlactin on 50,000 units (15.6%).
Volume is spread across 8 brands, with the top three holding 53.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $13.56 to $18.96, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CeraVe
1 ASIN in Top 10
21.9%
Units
70K
Revenue
$1.3M
Avg. price
$18.96
B00TTD9BRC
$18.96·★4.7·147.8K revsCeraVe Moisturizing Cream, Face & Body Moisturizer for Dry Skin, 19oz | Skin Care with Hyaluronic Acid, Skin Barrier Repair, Ceramide Moisturizer, Fragrance Free, Non-Comedogenic, Daily Use
Units sold70K
Vanicream
1 ASIN in Top 10
15.6%
Units
50K
Revenue
$678K
Avg. price
$13.56
B000NWGCZ2
$13.56·★4.6·49.9K revsVanicream Moisturizing Cream, Body & Face Moisturizer, 16 Oz Pump Dispenser | Formulated without Common Irritants for Sensitive Skin, Restores Moisture and Soothes Irritated, Cracked or Itchy Skin
Units sold50K
Amlactin
1 ASIN in Top 10
15.6%
Units
50K
Revenue
$798.5K
Avg. price
$14.99
B07BRDVQ4B
$14.99·★4.4·36.9K revsAmlactin Daily Nourish Body Lotion, 12% Lactic Acid, 14.1 oz | 12% lactic acid body lotion exfoliates and moisturizes dry skin to help reveal softer, smoother daily hydration.
Units sold50K
Trending Eucerin Lotion Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0013OJUY4 booked 10K units at $7.49, with ▲ 0.0% MoM change. On the growth side, B003ZC403S leads positive momentum with ▲ 40.0% MoM growth on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0013OJUY4
Aveeno Skin Relief Moisturizing Body Lotion Heals Very Dry, Sensitive Skin, Fast Absorbing Lotion with Soothing Triple Oat & Shea Butter Formula, Fragrance Free Lotion, Non-Comedogenic, 18 Fl Oz
Price
$7.49
Rating
4.7
Reviews
31.9K
Latest month sales
B00DG8EZKO
NIVEA Intense Healing Body Lotion, 72-Hour Moisturizing Lotion,16.9 FL OZ | Moisturizing Lotion with Glycerin, Provitamin B5 and Niacinamide, For Very Dry, Itchy Skin Relief, Dermatologically Tested
Price
$6.13
Rating
4.7
Reviews
30.4K
Latest month sales
B003ZC403S
Eucerin Advanced Repair Body and Face Cleanser, 16.9 FL OZ | Body Wash and Face Cleanser with Provitamin B5, Gentle Wash for Normal to Dry, Sensitive Skin, Soap Free, Fragrance Free
Unlock to view ASIN details and product titles
Price
$7.29
Rating
4.7
Reviews
9.7K
Latest month sales
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