Lps Toys Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Lps Toys sales on Amazon US totaled 43,200 units in July 2026 (▼ 9.7% vs. the prior month), generating an estimated $976,149 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.1% of unit volume and 49.6% of revenue, while a typical listing is priced at $29.83. The keyword itself pulled 17,631 Amazon queries over the same period (▲ 0.1% MoM).
Zooming out to the 12-month window ending July 2026, the lps toys Top 50 moved 635,150 units and $16,232,310 in cumulative sales — an average of 52,929 units and $1,352,692 per month. Monthly throughput topped out at 156,100 units in December 2025 and dipped to 17,750 in May 2026, leaving the latest reading 50.0% higher than August 2025.
Lps Toys Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
43.2K
▼ 9.7% MoM
Monthly Revenue 2026/07
$976.1K
▼ 7.4% MoM
Top 10 Market Share 2026/07
67.1%
Lps Toys Market Share & Sales Concentration on Amazon US — July 2026
The most-sold lps toys listing on Amazon US in July 2026 is ASIN B0G27QR496 (Brand: Mini Brands), which sold 5,000 units at $19.97 apiece — equal to 11.6% of every unit tracked in this report.
The Top 10 ASINs account for 29,000 units and $483,840 in July 2026 — 67.1% of unit volume and 49.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Lps Toys' on Amazon
July 2026
Is 67.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0G27QR496
Mini Brands Really Works Vinyl Playset Series 1 by ZURU | Real working mini record player that spins & plays, exclusive mini vinyl included, collectible music playset, collector gift
5K
▼ 50.0%vs. prior month
$102.6K
latest month
12-month trend
B0CM5L2YFM
Matassari 550pcs Fidget Toy, Sensory Toys for Adults & Teens（Colour） | At work or parties, shape, stack, relax and unwind; a fun gift for birthdays, Christmas and stocking stuffers
5K
▼ 44.4%vs. prior month
$47.6K
latest month
12-month trend
B0G283489S
My Mini Birthday Series 1 By ZURU | 6 mini baby dolls to collect; birthday outfits & accessories; cake, balloons & party props; nurturing play; kids gift
5K
▲ 400.0%vs. prior month
$64.9K
latest month
12-month trend
B07G25ZS3L
KINGYAO Squishies Squishy Toy 24pcs Party Favors for Kids Mochi Squishy Toy moji Kids Mini Kawaii squishies Mochi Stress Reliever Anxiety Toys Easter Basket Stuffers fillers with Storage Box
3K
▲ 0.0%vs. prior month
$23K
latest month
12-month trend
B09KXYLWG4
Princess Dress Up & Jewelry Set, Pretend Play Toy, B-day Gift for Girl 3+ | Costumes Set incl Color Skirts, Shoes, Crowns, Accessories, Girls Role Play Gift for Girl Toddler B-Day Party Favors
3K
▲ 0.0%vs. prior month
$87.2K
latest month
12-month trend
B0G282STVM
My Mini Pet Series 1 By ZURU | Detailed mini pet — puppy, kitten, hedgehog & more; habitat + accessories; 10+ sets to collect; play, display & gift
2K
▲ 0.0%vs. prior month
$26K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Lps Toys Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
ZURU MY MINI is the best-performing lps toys brand in July 2026, moving 7,000 units across 2 ASINs for 24.1% of Top 10 volume. Mini Brands follows with 6,000 units (20.7%), ahead of Matassari on 5,000 units (17.2%).
With 8 brands splitting the Top 10 and 62.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.48 to $17.48, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
ZURU MY MINI
2 ASINs in Top 10
24.1%
Units
7K
Revenue
$90.9K
Avg. price
$12.97
B0G283489S
$12.97·★4.8·152 revsMy Mini Birthday Series 1 By ZURU | 6 mini baby dolls to collect; birthday outfits & accessories; cake, balloons & party props; nurturing play; kids gift
Units sold5KB0G282STVM
$12.97·★4.2·34 revsMy Mini Pet Series 1 By ZURU | Detailed mini pet — puppy, kitten, hedgehog & more; habitat + accessories; 10+ sets to collect; play, display & gift
Units sold2K
Mini Brands
2 ASINs in Top 10
20.7%
Units
6K
Revenue
$117.4K
Avg. price
$17.48
B0G27QR496
$19.97·★4.2·280 revsMini Brands Really Works Vinyl Playset Series 1 by ZURU | Real working mini record player that spins & plays, exclusive mini vinyl included, collectible music playset, collector gift
Units sold5KB0CPQTBYTJ
$14.99·★4.7·2.2K revsMini Brands Home capsule (2 Pack) by ZURU, Surprise Home with Collectible Minis, Blind Packaging, Home Themed Collectibles
Units sold1K
Matassari
1 ASIN in Top 10
17.2%
Units
5K
Revenue
$47.6K
Avg. price
$8.48
B0CM5L2YFM
$8.48·★4.4·2.5K revsMatassari 550pcs Fidget Toy, Sensory Toys for Adults & Teens（Colour） | At work or parties, shape, stack, relax and unwind; a fun gift for birthdays, Christmas and stocking stuffers
Units sold5K
Trending Lps Toys Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0CQPP79V9 leads positive momentum with ▲ 1100.0% MoM growth on 600 units, with B0DG35HZYP close behind at ▲ 600.0% MoM on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CQPP79V9
Littlest Pet Shop Playset - LPS Gen 7, Authentic Mystery Figures, Surprise Collectible Kidult Toy, Girls, Boys, Kids, Tweens Ages 4+
Price
$44.65
Rating
4.8
Reviews
1.1K
Latest month sales
B0DG35HZYP
Littlest Pet Shop - Disco Nights Play Pack, Gen 7 Authentic LPS Bobble Head Toy Figure, Collectible Toy Animal, Ages 4+ - Amazon Exclusive
Price
$21.41
Rating
4.8
Reviews
777
Latest month sales
B0G283489S
My Mini Birthday Series 1 By ZURU | 6 mini baby dolls to collect; birthday outfits & accessories; cake, balloons & party props; nurturing play; kids gift
Unlock to view ASIN details and product titles
Price
$12.97
Rating
4.8
Reviews
152
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this lps toys report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card