Pusheen Plush Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pusheen Plush sales on Amazon US totaled 23,800 units in July 2026 (▲ 8.5% vs. the prior month), generating an estimated $422,786 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.0% of unit volume and 63.6% of revenue, while a typical listing is priced at $20.14. The keyword itself pulled 28,399 Amazon queries over the same period (▲ 5.8% MoM).
Zooming out to the 12-month window ending July 2026, the pusheen plush Top 50 moved 276,900 units and $4,864,934 in cumulative sales — an average of 23,075 units and $405,411 per month. Monthly throughput topped out at 62,950 units in December 2025 and dipped to 12,700 in January 2026, leaving the latest reading 66.4% higher than August 2025.
Pusheen Plush Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
23.8K
▲ 8.5% MoM
Monthly Revenue 2026/07
$422.8K
▲ 15.6% MoM
Top 10 Market Share 2026/07
66.0%
Pusheen Plush Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pusheen plush listing on Amazon US in July 2026 is ASIN B082413MWQ (Brand: MerryXD), which sold 4,000 units at $11.99 apiece — equal to 16.8% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 15,700 units and $268,937 in July 2026 — 66.0% of unit volume and 63.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pusheen Plush' on Amazon
July 2026
Is 66.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B082413MWQ
MerryXD Chubby Blob Seal Pillow,Stuffed Cotton Plush Animal Toy Cute Ocean Small(13 in)
4K
▲ 0.0%vs. prior month
$40K
latest month
12-month trend
B08241CJN9
MerryXD Chubby Blob Seal Pillow,Stuffed Cotton Plush Animal Toy Cute Ocean Large(23.6 in)
2K
▲ 0.0%vs. prior month
$53.1K
latest month
12-month trend
B0BYPQG4MS
GUND Sanrio Hello Kitty 6" Plush Toy with Yellow Unicorn Outfit; Ages 1+ | Promotes Exciting Character Roleplay, Early Sensory Discovery, and Creative Pop Culture and Fantasy Storytelling
2K
▲ 0.0%vs. prior month
$32.9K
latest month
12-month trend
B0CFBCJL3K
Emotional Support Dumplings, Cuddly Stuffed Animals by Relatable | Squishy Toys and Plushies, Gift Ideas for Loved Ones of All Ages, Includes 5 Plushies with Carrying Basket
2K
▲ 0.0%vs. prior month
$34K
latest month
12-month trend
B0D8KB7B85
Mewaii Black Cat Plush Pillow Cute Plushies, Squishy & Huggable, 13 in | Cuddly Cat Stuffed Animal Pillow, Low-Shedding, PP Cotton Fill, Machine Washable, Desk Decor, Gift For Kids & Cat Lovers
2K
▲ 0.0%vs. prior month
$38K
latest month
12-month trend
B0CR55LY1F
TeeTurtle Hello Kitty & Friends Sanrio 3 Inch Plushie Mystery Box
1K
▲ 0.0%vs. prior month
$10K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Pusheen Plush Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
MerryXD is the best-performing pusheen plush brand in July 2026, moving 6,000 units across 2 ASINs for 38.2% of Top 10 volume. GUND follows with 2,700 units (17.2%), ahead of WHAT DO YOU MEME? on 2,700 units (17.2%).
With 7 brands splitting the Top 10 and 72.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $16.98 to $19.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
MerryXD
2 ASINs in Top 10
38.2%
Units
6K
Revenue
$93.1K
Avg. price
$19.49
B082413MWQ
$11.99·★4.5·15.3K revsMerryXD Chubby Blob Seal Pillow,Stuffed Cotton Plush Animal Toy Cute Ocean Small(13 in)
Units sold4KB08241CJN9
$26.99·★4.5·15.3K revsMerryXD Chubby Blob Seal Pillow,Stuffed Cotton Plush Animal Toy Cute Ocean Large(23.6 in)
Units sold2K
GUND
2 ASINs in Top 10
17.2%
Units
2.7K
Revenue
$45.4K
Avg. price
$17.49
B0BYPQG4MS
$16.99·★4.8·2.3K revsGUND Sanrio Hello Kitty 6" Plush Toy with Yellow Unicorn Outfit; Ages 1+ | Promotes Exciting Character Roleplay, Early Sensory Discovery, and Creative Pop Culture and Fantasy Storytelling
Units sold2KB0B5VBFYXQ
$18.00·★4.9·1.4K revsGUND Pusheen Pancakes Squisheen 6-Inch Squishy Plush Toy; Ages 8+ | Inspires Fun Food-Themed Roleplay and Creative Storytelling; Comforting Collectible Gift for Teens and Pop Culture Fans
Units sold700
WHAT DO YOU MEME?
2 ASINs in Top 10
17.2%
Units
2.7K
Revenue
$45.9K
Avg. price
$16.98
B0CFBCJL3K
$16.99·★4.8·8.6K revsEmotional Support Dumplings, Cuddly Stuffed Animals by Relatable | Squishy Toys and Plushies, Gift Ideas for Loved Ones of All Ages, Includes 5 Plushies with Carrying Basket
Units sold2KB0DLQF918C
$16.97·★4.8·1.8K revsEmotional Support Kitties, Cuddly Stuffed Animals by Relatable | Squishy Toys and Plushies, Gifts for Loved Ones of All Ages, Includes 5 Plushies with Carrying Basket
Units sold700
Trending Pusheen Plush Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0B46DKBHN booked 700 units at $43.95, with ▲ 1300.0% MoM change. On the growth side, B071CVZS4P leads positive momentum with ▲ 300.0% MoM growth on 200 units, with B08ZSK4SJN close behind at ▲ 300.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0B46DKBHN
Pusheen the Cat Kids Beige Fluffy Backpack Rucksack 3D Ears Padded Straps 16 Inch School Travel Daypack Laptop Gym Bag
Price
$43.95
Rating
4.6
Reviews
276
Latest month sales
B071CVZS4P
GUND Pusheen Cookie Snackable 9.5-Inch Plush Toy for Ages 8+ | Promotes Exciting Character Roleplay, Early Sensory Discovery, and Creative Storytelling; Soft, Comforting, Collectible Plush
Price
$28.99
Rating
4.7
Reviews
115
Latest month sales
B08ZSK4SJN
VHYHCY Stuffed Animal Plush Toys, Cute Dinosaur Toy, Soft Dino Plushies for Kids Plush Doll Gifts for Boys Girls (Green, 9 Inch)
Unlock to view ASIN details and product titles
Price
$11.99
Rating
4.7
Reviews
1.6K
Latest month sales
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