Octopus Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Octopus sales on Amazon US totaled 51,250 units in July 2026 (▼ 2.3% vs. the prior month), generating an estimated $675,951 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 74.1% of unit volume and 64.4% of revenue, while a typical listing is priced at $17.22. The keyword itself pulled 18,400 Amazon queries over the same period (▼ 7.2% MoM).
Zooming out to the 12-month window ending July 2026, the octopus Top 50 moved 556,850 units and $7,658,478 in cumulative sales — an average of 46,404 units and $638,207 per month. Monthly throughput topped out at 95,800 units in December 2025 and dipped to 26,500 in May 2026, leaving the latest reading 39.1% higher than August 2025.
Octopus Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
51.3K
▼ 2.3% MoM
Monthly Revenue 2026/07
$676K
▼ 10.4% MoM
Top 10 Market Share 2026/07
74.1%
Octopus Market Share & Sales Concentration on Amazon US — July 2026
The most-sold octopus listing on Amazon US in July 2026 is ASIN B0D5CBZWRS (Brand: VESPRO), which sold 8,000 units at $13.99 apiece — equal to 15.6% of every unit tracked in this report.
The Top 10 ASINs account for 38,000 units and $435,050 in July 2026 — 74.1% of unit volume and 64.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Octopus' on Amazon
July 2026
Is 74.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0D5CBZWRS
VESPRO 12 Pack Fidget Stress Balls for Adults, Cute Octopus Stress Ball | Features a soft, squeezable texture, Bulk Squishy Squeeze Ball Toys Set for Classroom Prizes and Birthday Party Favors
8K
▲ 33.3%vs. prior month
$112.5K
latest month
12-month trend
B0BVXBCQNJ
Kitsch Octopus Hair Clips For Women - Classic Black & Tortoise, 2pcs | Durable Recycled Plastic | Large Hair Clips for Thick Hair, Thin Hair | Comfortable Fit Claw Clip, Secure Hold All-Day
8K
▲ 14.3%vs. prior month
$64.4K
latest month
12-month trend
B083ZZSGLR
Nuby Floating Octopus with 3 Hoopla Rings - Baby & Toddler Bath Toy - No Hole Design Keeps Moisture Out - Fine Motor Skills - 18+ Months - Great Baby Pool Toys | 3 Hoopla Rings
6K
▼ 25.0%vs. prior month
$53.8K
latest month
12-month trend
B0B1LVKG8D
Fuufome Octopus Squeaky Dog Toys for Puppy, Small and Medium Large Breed | Tough Soft Fabric, Interactive Daily Companionship, Tug of War Doggie Toy, Training Reward, Birthday Gift
5K
▲ 150.0%vs. prior month
$47.7K
latest month
12-month trend
B0CRQXF25Q
LEGEND SANDY Tough Dog Toys, Stuffed Chew Large Dog Toys to Keep Them Busy, Interactive Squeaky Tug of War Doggie Toy, Crinkle Blue Octopus | Interactive Tug of War Puppy Toys, Crinkle Stuffed Octopus for Small Medium and Large Breeds, Birthday Gift for Pet
4K
▼ 50.0%vs. prior month
$61K
latest month
12-month trend
B0DQL8BMS3
Intoypad Octopus Battery Powered Water Table Pump for Water Table Blue | 3 Hours Non-Stop Fun Water Table Pump Summer Outdoor Water Toys Outside Water Play Table Accessories for Toddlers Kids
2K
▲ 0.0%vs. prior month
$38K
latest month
12-month trend
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Best Octopus Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
VESPRO is the best-performing octopus brand in July 2026, moving 8,000 units across 1 ASIN for 21.1% of Top 10 volume. Kitsch follows with 8,000 units (21.1%), ahead of Nuby on 6,000 units (15.8%).
Volume is spread across 10 brands, with the top three holding 57.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.97 to $13.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
VESPRO
1 ASIN in Top 10
21.1%
Units
8K
Revenue
$112.5K
Avg. price
$13.99
B0D5CBZWRS
$13.99·★3.8·1.2K revsVESPRO 12 Pack Fidget Stress Balls for Adults, Cute Octopus Stress Ball | Features a soft, squeezable texture, Bulk Squishy Squeeze Ball Toys Set for Classroom Prizes and Birthday Party Favors
Units sold8K
Kitsch
1 ASIN in Top 10
21.1%
Units
8K
Revenue
$64.4K
Avg. price
$8.99
B0BVXBCQNJ
$8.99·★4.5·2.9K revsKitsch Octopus Hair Clips For Women - Classic Black & Tortoise, 2pcs | Durable Recycled Plastic | Large Hair Clips for Thick Hair, Thin Hair | Comfortable Fit Claw Clip, Secure Hold All-Day
Units sold8K
Nuby
1 ASIN in Top 10
15.8%
Units
6K
Revenue
$53.8K
Avg. price
$8.97
B083ZZSGLR
$8.97·★4.6·60.3K revsNuby Floating Octopus with 3 Hoopla Rings - Baby & Toddler Bath Toy - No Hole Design Keeps Moisture Out - Fine Motor Skills - 18+ Months - Great Baby Pool Toys | 3 Hoopla Rings
Units sold6K
Trending Octopus Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B098BB1HGN booked 1K units at $15.99, with ▲ 0.0% MoM change. On the growth side, B0DRBC1FN2 leads positive momentum with ▲ 900.0% MoM growth on 1K units, with B0GW7S4DXQ close behind at ▲ 800.0% MoM on 900 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B098BB1HGN
HGB Squeaky Dog Toys No Stuffing Octopus Crinkle for Large Medium Small Dog | 2 Pack Tough Plush Chew Toys for Chewers Puppy Teething, Interactive Tug of War & Keep Them Busy, Birthday Gift
Price
$15.99
Rating
4.2
Reviews
7K
Latest month sales
B0DRBC1FN2
Robo Alive Deep Sea Monster Surprise (Octopus) by ZURU, Surprise Unboxing and Electronic Animal Toy for Boys
Price
$21.95
Rating
4.3
Reviews
430
Latest month sales
B0GW7S4DXQ
12 Pack Squishy Toy Balls for Kids Cute Stress Relief Stress Ball Fidget Toys Bulk Squishy Squeeze Ball Set for Kids Girls Boys Girls Party Favors (Octopus)
Unlock to view ASIN details and product titles
Price
$12.84
Rating
4.4
Reviews
77
Latest month sales
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