Love Island Merch Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Vicarly is the best-performing love island merch brand in July 2026, moving 5,000 units across 1 ASIN for 51.5% of Top 10 volume. Trendy Queen follows with 1,000 units (10.3%), ahead of Colrea on 900 units (9.3%).

With 10 brands splitting the Top 10 and 71.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $9.99, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0H5KD3NKF booked 400 units at $10.99. On the growth side, B0GGRYRMDZ leads positive momentum with ▲ 200.0% MoM growth on 300 units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.