Loreal True Match Liquid Foundation Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Loreal True Match Liquid Foundation sales on Amazon US totaled 219,700 units in July 2026 (▼ 27.6% vs. the prior month), generating an estimated $3,555,027 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.4% of unit volume and 70.5% of revenue, while a typical listing is priced at $13.91. The keyword itself pulled 33,079 Amazon queries over the same period (▼ 9.6% MoM).
Zooming out to the 12-month window ending July 2026, the loreal true match liquid foundation Top 50 moved 2,818,650 units and $39,939,958 in cumulative sales — an average of 234,888 units and $3,328,330 per month. Monthly throughput topped out at 317,600 units in November 2025 and dipped to 141,300 in May 2026, leaving the latest reading 10.6% higher than August 2025.
Loreal True Match Liquid Foundation Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
219.7K
▼ 27.6% MoM
Monthly Revenue 2026/07
$3.6M
▼ 33.8% MoM
Top 10 Market Share 2026/07
61.4%
Loreal True Match Liquid Foundation Market Share & Sales Concentration on Amazon US — July 2026
The most-sold loreal true match liquid foundation listing on Amazon US in July 2026 is ASIN B09XMYFTB7 (Brand: e.l.f.), which sold 30,000 units at $10.00 apiece — equal to 13.7% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 135,000 units and $2,505,510 in July 2026 — 61.4% of unit volume and 70.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Loreal True Match Liquid Foundation' on Amazon
July 2026
Is 61.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09XMYFTB7
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 0.811 Fl Oz
30K
▼ 25.0%vs. prior month
$300K
latest month
12-month trend
B0G1T61T7X
Prime Prometics Color Changing Foundation for Mature Women | Instantly Adapts to Your Skin Tone, Buildable Light-to-Medium Coverage, 12-Hour Wear, Natural Dewy Finish, Hypoallergenic
20K
▲ 0.0%vs. prior month
$880K
latest month
12-month trend
B074PTZCNX
L'Oreal Paris Makeup True Match Lumi Glotion, Natural Glow Enhancer, Illuminator Highlighter, Bronzing Drops For a Sun-Kissed Glow, 903 Medium
20K
▼ 50.0%vs. prior month
$299.4K
latest month
12-month trend
B0GN8JW57H
Smooche Color Changing Foundation - Skin Tone Adapting Liquid Foundation for Women, Self Adjusting Natural Finish, Blurs Imperfections & Fine Lines, SPF 15, All Skin Types, 1.01 Fl Oz
10K
▲ 0.0%vs. prior month
$422.3K
latest month
12-month trend
B00EUBPHR6
Real Techniques Miracle Complexion Sponge | Makeup sponge for foundation, 3-point design, foundation applicator, latex-free beauty sponge
10K
▲ 0.0%vs. prior month
$41.2K
latest month
12-month trend
B01F36JEXE
BEAKEY Makeup Sponge Set, 5 Pack Foundation Beauty Sponges & Soft Blenders | Micro Porous Low Absorption, for Liquid Cream & Powder Application, Latex Free Vegan & Cruelty-Free, Reusable & Durable
10K
▲ 0.0%vs. prior month
$58.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Loreal True Match Liquid Foundation Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
e.l.f. is the best-performing loreal true match liquid foundation brand in July 2026, moving 30,000 units across 1 ASIN for 22.2% of Top 10 volume. PRIME PROMETICS follows with 20,000 units (14.8%), ahead of L'Oreal Paris on 20,000 units (14.8%).
Volume is spread across 10 brands, with the top three holding 51.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $10.00 to $44.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
e.l.f.
1 ASIN in Top 10
22.2%
Units
30K
Revenue
$300K
Avg. price
$10.00
B09XMYFTB7
$10.00·★4.6·43K revse.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 0.811 Fl Oz
Units sold30K
PRIME PROMETICS
1 ASIN in Top 10
14.8%
Units
20K
Revenue
$880K
Avg. price
$44.00
B0G1T61T7X
$44.00·★3.8·3.7K revsPrime Prometics Color Changing Foundation for Mature Women | Instantly Adapts to Your Skin Tone, Buildable Light-to-Medium Coverage, 12-Hour Wear, Natural Dewy Finish, Hypoallergenic
Units sold20K
L'Oreal Paris
1 ASIN in Top 10
14.8%
Units
20K
Revenue
$299.4K
Avg. price
$14.97
B074PTZCNX
$14.97·★4.6·22.9K revsL'Oreal Paris Makeup True Match Lumi Glotion, Natural Glow Enhancer, Illuminator Highlighter, Bronzing Drops For a Sun-Kissed Glow, 903 Medium
Units sold20K
Trending Loreal True Match Liquid Foundation Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B09VKP2T7Z leads positive momentum with ▲ 50.0% MoM growth on 3K units, with B001KYVMM0 close behind at ▲ 25.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09VKP2T7Z
12 Pieces Professional Makeup Sponge Set,Latex Free Flawless Soft Setting Face Puffs,Multicolor Beauty Sponge Blender Cosmetic Applicator for Powder,Liquid,Facial Makeup Tools
Price
$6.99
Rating
4.6
Reviews
4.7K
Latest month sales
B001KYVMM0
L'Oreal Paris True Match Super Blendable Oil Free Foundation Powder, W5 Medium, 0.33 oz Packaging May Vary
Price
$8.72
Rating
4.6
Reviews
1.2K
Latest month sales
B09HLCHVQ9
L'Oreal Paris Makeup Infallible Fresh Wear Foundation in a Powder, Up to 24H Wear, Waterproof, Beige Sand, 0.31 oz. (Packaging May Vary)
Unlock to view ASIN details and product titles
Price
$14.97
Rating
4.3
Reviews
1.3K
Latest month sales
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