Missha Bb Cream Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

ANUA is the best-performing missha bb cream brand in July 2026, moving 40,000 units across 1 ASIN for 26.7% of Top 10 volume. AOA STUDIO follows with 40,000 units (26.7%), ahead of MISSHA on 17,000 units (11.3%).

With 9 brands splitting the Top 10 and 64.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.95 to $24.00, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FR91FPFS booked 6K units at $19.90, with ▼ 33.3% MoM change. On the growth side, B0DZ24JH29 leads positive momentum with ▲ 150.0% MoM growth on 2K units, with B09TSS9XK5 close behind at ▲ 100.0% MoM on 2K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.