Elf Powder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Elf Powder sales on Amazon US totaled 352,000 units in July 2026 (▼ 20.9% vs. the prior month), generating an estimated $3,078,910 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 42.6% of unit volume and 34.2% of revenue, while a typical listing is priced at $9.55. The keyword itself pulled 27,181 Amazon queries over the same period (▲ 1.7% MoM).
Zooming out to the 12-month window ending July 2026, the elf powder Top 50 moved 4,253,800 units and $41,809,200 in cumulative sales — an average of 354,483 units and $3,484,100 per month. Monthly throughput topped out at 445,000 units in June 2026 and dipped to 208,000 in May 2026, leaving the latest reading 4.3% higher than August 2025.
Elf Powder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
352K
▼ 20.9% MoM
Monthly Revenue 2026/07
$3.1M
▼ 40.3% MoM
Top 10 Market Share 2026/07
42.6%
Elf Powder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold elf powder listing on Amazon US in July 2026 is ASIN B09XMYFTB7 (Brand: e.l.f.), which sold 30,000 units at $10.00 apiece — equal to 8.5% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 150,000 units and $1,052,300 in July 2026 — 42.6% of unit volume and 34.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Elf Powder' on Amazon
July 2026
Is 42.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09XMYFTB7
e.l.f. Power Grip Primer, Gripping & Hydrating Gel Primer, 0.811 Fl Oz | Grips Makeup for Long-Lasting Wear & Face Prep, Smooth Base Finish, Lightweight & Moisturizing Formula, Vegan & Cruelty-Free
30K
▼ 25.0%vs. prior month
$300K
latest month
12-month trend
B07MWSXPT1
e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black
20K
▲ 0.0%vs. prior month
$100K
latest month
12-month trend
B0CXQR14J3
e.l.f. Power Grip Dewy Setting Spray, Hydrating Mist, Dewy Glow Finish | 5% Aloe, Hyaluronic Acid + Squalene Blend, Preps for Long-Lasting Hold, Non-Sticky & Non-Greasy Feel, Vegan & Cruelty-Free
20K
▲ 0.0%vs. prior month
$199.6K
latest month
12-month trend
B0F3J6W5KW
e.l.f. Sheer For It Blush Tint, Cherry Cola | Multi-Use, Long-Lasting Lip & Cheek Makeup, Creates A Natural Flush Finish, Vegan & Cruelty-Free
20K
▲ 0.0%vs. prior month
$100K
latest month
12-month trend
B01D1DRF9Q
e.l.f. Perfect Finish HD Powder, Blurs Fine Lines & Imperfections, All Day Wear, Perfect for On The Go, 0.28 Oz
10K
▲ 0.0%vs. prior month
$60K
latest month
12-month trend
B01F36JEXE
BEAKEY Makeup Sponge Set, 5 Pack Foundation Beauty Sponges & Soft Blenders | Micro Porous Low Absorption, for Liquid Cream & Powder Application, Latex Free Vegan & Cruelty-Free, Reusable & Durable
10K
▲ 0.0%vs. prior month
$58.3K
latest month
12-month trend
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Best Elf Powder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
e.l.f. is the best-performing elf powder brand in July 2026, moving 110,000 units across 6 ASINs for 73.3% of Top 10 volume. BEAKEY follows with 20,000 units (13.3%), ahead of Pimoys on 10,000 units (6.7%).
With 4 brands splitting the Top 10 and 93.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.68 to $7.43, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
e.l.f.
6 ASINs in Top 10
73.3%
Units
110K
Revenue
$809.6K
Avg. price
$7.43
B09XMYFTB7
$10.00·★4.6·43.1K revse.l.f. Power Grip Primer, Gripping & Hydrating Gel Primer, 0.811 Fl Oz | Grips Makeup for Long-Lasting Wear & Face Prep, Smooth Base Finish, Lightweight & Moisturizing Formula, Vegan & Cruelty-Free
Units sold30KB07MWSXPT1
$5.79·★4.4·35.2K revse.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black
Units sold20KB0CXQR14J3
$10.00·★4.6·10.2K revse.l.f. Power Grip Dewy Setting Spray, Hydrating Mist, Dewy Glow Finish | 5% Aloe, Hyaluronic Acid + Squalene Blend, Preps for Long-Lasting Hold, Non-Sticky & Non-Greasy Feel, Vegan & Cruelty-Free
Units sold20KB0F3J6W5KW
$5.79·★4.4·10.1K revse.l.f. Sheer For It Blush Tint, Cherry Cola | Multi-Use, Long-Lasting Lip & Cheek Makeup, Creates A Natural Flush Finish, Vegan & Cruelty-Free
Units sold20KB01D1DRF9Q
$7.00·★4.5·13.7K revse.l.f. Perfect Finish HD Powder, Blurs Fine Lines & Imperfections, All Day Wear, Perfect for On The Go, 0.28 Oz
Units sold10KB088W7L534
$6.00·★4.4·98.1K revse.l.f. Monochromatic Multi Stick, Travel-Sized Luxuriously Creamy & Blendable Color, For Eyes, Lips & Cheeks, Vegan & Cruelty-Free, Dazzling Peony, 0.17 Oz
Units sold10K
BEAKEY
2 ASINs in Top 10
13.3%
Units
20K
Revenue
$116.9K
Avg. price
$5.68
B01F36JEXE
$5.66·★4.6·101.4K revsBEAKEY Makeup Sponge Set, 5 Pack Foundation Beauty Sponges & Soft Blenders | Micro Porous Low Absorption, for Liquid Cream & Powder Application, Latex Free Vegan & Cruelty-Free, Reusable & Durable
Units sold10KB09ZYGP147
$5.69·★4.8·5.2K revsBEAKEY Powder Puff, 12pcs Face Triangle Powder Puffs for Loose & Foundation | Black Velvet Makeup Puff for Contouring & Baking, Ultra-soft Cloud Kiss Makeup Tools for Setting, Reusable & Washable
Units sold10K
Pimoys
1 ASIN in Top 10
6.7%
Units
10K
Revenue
$58.4K
Avg. price
$5.98
B09K7N3V4R
$5.98·★4.7·25.7K revsPimoys Powder Puffs, 6 Pack Triangle Makeup Puff, Black | Soft Velour, Triangle and Round Design, Washable, Finger Strap, for Loose Powder
Units sold10K
Trending Elf Powder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B09K7N3V4R booked 10K units at $5.98, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09K7N3V4R
Pimoys Powder Puffs, 6 Pack Triangle Makeup Puff, Black | Soft Velour, Triangle and Round Design, Washable, Finger Strap, for Loose Powder
Price
$5.98
Rating
4.7
Reviews
25.7K
Latest month sales
B09ZYGP147
BEAKEY Powder Puff, 12pcs Face Triangle Powder Puffs for Loose & Foundation | Black Velvet Makeup Puff for Contouring & Baking, Ultra-soft Cloud Kiss Makeup Tools for Setting, Reusable & Washable
Price
$5.69
Rating
4.8
Reviews
5.2K
Latest month sales
B0BDW1MN6Y
Airspun Loose Setting Powder, Talc-Free, Pore Minimizer, Oil Absorbing Face Powder - Translucent
Unlock to view ASIN details and product titles
Price
$6.74
Rating
4.6
Reviews
14K
Latest month sales
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