Loreal Eyebrow Pencil Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Loreal Eyebrow Pencil sales on Amazon US totaled 261,000 units in July 2026 (▼ 17.7% vs. the prior month), generating an estimated $2,353,720 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.6% of unit volume and 45.8% of revenue, while a typical listing is priced at $9.50. The keyword itself pulled 17,852 Amazon queries over the same period (▲ 7.4% MoM).
Zooming out to the 12-month window ending July 2026, the loreal eyebrow pencil Top 50 moved 3,006,800 units and $26,991,863 in cumulative sales — an average of 250,567 units and $2,249,322 per month. Monthly throughput topped out at 317,000 units in June 2026 and dipped to 161,950 in May 2026, leaving the latest reading 12.6% higher than August 2025.
Loreal Eyebrow Pencil Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
261K
▼ 17.7% MoM
Monthly Revenue 2026/07
$2.4M
▼ 21.2% MoM
Top 10 Market Share 2026/07
50.6%
Loreal Eyebrow Pencil Market Share & Sales Concentration on Amazon US — July 2026
The most-sold loreal eyebrow pencil listing on Amazon US in July 2026 is ASIN B000H3I2JG (Brand: REVLON), which sold 20,000 units at $6.67 apiece — equal to 7.7% of every unit tracked in this report.
The Top 10 ASINs account for 132,000 units and $1,077,820 in July 2026 — 50.6% of unit volume and 45.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Loreal Eyebrow Pencil' on Amazon
July 2026
Is 50.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B000H3I2JG
Revlon ColorStay Pencil Waterproof Eyeliner, 202 Black Brown, 0.01 oz | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.
20K
▼ 33.3%vs. prior month
$157.2K
latest month
12-month trend
B00WAJAKOU
e.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Neutral Brown, 0.006 Oz
20K
▲ 0.0%vs. prior month
$60K
latest month
12-month trend
B01J1A3TFW
REVLON ColorStay Pencil Waterproof Eyeliner, 201 Black, 2 pack | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.
20K
▼ 33.3%vs. prior month
$225K
latest month
12-month trend
B0CXZHMR7J
L'Oreal Paris Infallible Up To 24H Wear Brow Lamination, Water-Resistant Longwear Eyebrow Gel Make Up, Clear/Transparent, 0.16 Fl Oz
20K
▼ 33.3%vs. prior month
$234.8K
latest month
12-month trend
B00WZQTCS8
NYX PROFESSIONAL MAKEUP Micro Brow Pencil, Precise Eyebrow Pencil - Espresso
10K
▲ 0.0%vs. prior month
$112.8K
latest month
12-month trend
B0815DW6LZ
e.l.f. Wow Brow Gel, Volumizing, Buildable, Wax-Gel Hybrid, Creates Full, Voluminous-Looking Brows, Locks Brow Hairs In Place, Brunette
10K
▲ 0.0%vs. prior month
$50K
latest month
12-month trend
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Best Loreal Eyebrow Pencil Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
REVLON is the best-performing loreal eyebrow pencil brand in July 2026, moving 40,000 units across 2 ASINs for 30.3% of Top 10 volume. e.l.f. follows with 40,000 units (30.3%), ahead of L'Oreal Paris on 28,000 units (21.2%).
With 6 brands splitting the Top 10 and 81.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.09 to $9.66, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
REVLON
2 ASINs in Top 10
30.3%
Units
40K
Revenue
$382.2K
Avg. price
$8.39
B000H3I2JG
$6.67·★4.5·54.3K revsRevlon ColorStay Pencil Waterproof Eyeliner, 202 Black Brown, 0.01 oz | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.
Units sold20KB01J1A3TFW
$10.12·★4.5·54.3K revsREVLON ColorStay Pencil Waterproof Eyeliner, 201 Black, 2 pack | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.
Units sold20K
e.l.f.
3 ASINs in Top 10
30.3%
Units
40K
Revenue
$160K
Avg. price
$5.09
B00WAJAKOU
$3.49·★4.5·71.5K revse.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Neutral Brown, 0.006 Oz
Units sold20KB0815DW6LZ
$5.79·★4.4·15.1K revse.l.f. Wow Brow Gel, Volumizing, Buildable, Wax-Gel Hybrid, Creates Full, Voluminous-Looking Brows, Locks Brow Hairs In Place, Brunette
Units sold10KB0B52KG7YP
$6.00·★4.6·4.7K revse.l.f. Instant Lift Brow Pencil, Dual-Ended Precision Brow Pencils For Shaping & Defining Eyebrows, Vegan & Cruelty-Free, Neutral Brown, 2-Pack
Units sold10K
L'Oreal Paris
2 ASINs in Top 10
21.2%
Units
28K
Revenue
$288K
Avg. price
$9.66
B0CXZHMR7J
$11.97·★4.5·5.5K revsL'Oreal Paris Infallible Up To 24H Wear Brow Lamination, Water-Resistant Longwear Eyebrow Gel Make Up, Clear/Transparent, 0.16 Fl Oz
Units sold20KB01643FGDW
$7.34·★4.5·55.7K revsL'Oreal Paris Makeup Brow Stylist Definer Waterproof Eyebrow Pencil, Ultra-Fine Mechanical Pencil, Draws Tiny Brow Hairs and Fills in Sparse Areas and Gaps, Brunette, 0.003 Ounce (1 Count)
Units sold8K
Trending Loreal Eyebrow Pencil Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01643FGDW booked 8K units at $7.34, with ▲ 14.3% MoM change. On the growth side, B01643FI0I leads positive momentum with ▲ 300.0% MoM growth on 4K units, with B0GS6TQ4QY close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01643FGDW
L'Oreal Paris Makeup Brow Stylist Definer Waterproof Eyebrow Pencil, Ultra-Fine Mechanical Pencil, Draws Tiny Brow Hairs and Fills in Sparse Areas and Gaps, Brunette, 0.003 Ounce (1 Count)
Price
$7.34
Rating
4.5
Reviews
55.7K
Latest month sales
B01643FI0I
L'Oreal Paris Makeup Brow Stylist Definer Waterproof Eyebrow Pencil, Ultra-Fine Mechanical & Retractable Brow Pencil, Draws Tiny Brow Hairs & Fills in Sparse Areas & Gaps, Dark Brunette, 0.003 oz.
Price
$8.97
Rating
4.5
Reviews
55.7K
Latest month sales
B0GS6TQ4QY
MAYBELLINE Brow Inserts Eyebrow Pen, Micro Needle Shaped 2-In-1 Dual-Ended Brow Makeup Pen and Gel, Water-Resistant, Smudge Proof for Up to 36-HR Wear, Medium Brown
Unlock to view ASIN details and product titles
Price
$10.99
Rating
3.9
Reviews
428
Latest month sales
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