Loreal Cushion Foundation Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Loreal Cushion Foundation sales on Amazon US totaled 199,400 units in July 2026 (▼ 42.4% vs. the prior month), generating an estimated $3,108,663 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.2% of unit volume and 64.4% of revenue, while a typical listing is priced at $18.02. The keyword itself pulled 14,637 Amazon queries over the same period (▼ 24.7% MoM).
Zooming out to the 12-month window ending July 2026, the loreal cushion foundation Top 50 moved 2,640,400 units and $41,609,594 in cumulative sales — an average of 220,033 units and $3,467,466 per month. Monthly throughput topped out at 346,200 units in June 2026 and dipped to 131,500 in May 2026, leaving the latest reading 23.6% higher than August 2025.
Loreal Cushion Foundation Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
199.4K
▼ 42.4% MoM
Monthly Revenue 2026/07
$3.1M
▼ 50.0% MoM
Top 10 Market Share 2026/07
67.2%
Loreal Cushion Foundation Market Share & Sales Concentration on Amazon US — July 2026
The most-sold loreal cushion foundation listing on Amazon US in July 2026 is ASIN B08GSTPT8Y (Brand: AOA STUDIO), which sold 40,000 units at $9.95 apiece — equal to 20.1% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 134,000 units and $2,000,780 in July 2026 — 67.2% of unit volume and 64.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Loreal Cushion Foundation' on Amazon
July 2026
Is 67.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B08GSTPT8Y
AOA Studio Collection makeup Sponge Set Latex Free and High-definition Set of 6 makeup Wonder blender For Powder Cream and Liquid, Super Soft Wonder Beauty Cosmetic
40K
▼ 50.0%vs. prior month
$380K
latest month
12-month trend
B0G1VBDXYF
Luxe Color Changing Foundation – Medium
20K
▼ 33.3%vs. prior month
$601K
latest month
12-month trend
B002BADJVE
MISSHA M Perfect Cover BB Cream No.23 Natural Beige SPF 42 PA+++ 1.69 oz | Light-medium cool-neutral skin; tinted moisturizer for face, buildable coverage, smooth natural finish, daily wear
10K
▲ 0.0%vs. prior month
$142.2K
latest month
12-month trend
B004Y9GTOO
MAYBELLINE Instant Age Rewind Eraser Dark Circles Treatment Multi-Use Concealer, 110, 1 Count (Packaging May Vary)
10K
▼ 50.0%vs. prior month
$99.6K
latest month
12-month trend
B09K7N3V4R
Pimoys Powder Puffs, 6 Pack Triangle Makeup Puff, Black | Soft Velour, Triangle and Round Design, Washable, Finger Strap, for Loose Powder
10K
▲ 0.0%vs. prior month
$58.4K
latest month
12-month trend
B09ZYGP147
BEAKEY Powder Puff, 12pcs Face Triangle Powder Puffs for Loose & Foundation | Black Velvet Makeup Puff for Contouring & Baking, Ultra-soft Cloud Kiss Makeup Tools for Setting, Reusable & Washable
10K
▲ 0.0%vs. prior month
$58.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Loreal Cushion Foundation Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
AOA STUDIO is the best-performing loreal cushion foundation brand in July 2026, moving 40,000 units across 1 ASIN for 29.9% of Top 10 volume. Luxe Cosmetics follows with 20,000 units (14.9%), ahead of L'Oreal Paris on 17,000 units (12.7%).
Volume is spread across 9 brands, with the top three holding 57.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.95 to $18.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
AOA STUDIO
1 ASIN in Top 10
29.9%
Units
40K
Revenue
$380K
Avg. price
$9.95
B08GSTPT8Y
$9.95·★4.8·22.9K revsAOA Studio Collection makeup Sponge Set Latex Free and High-definition Set of 6 makeup Wonder blender For Powder Cream and Liquid, Super Soft Wonder Beauty Cosmetic
Units sold40K
Luxe Cosmetics
1 ASIN in Top 10
14.9%
Units
20K
Revenue
$601K
Avg. price
$18.99
B0G1VBDXYF
$18.99·★4.0·3.6K revsLuxe Color Changing Foundation – Medium
Units sold20K
L'Oreal Paris
2 ASINs in Top 10
12.7%
Units
17K
Revenue
$188K
Avg. price
$11.02
B0F38QBPTN
$12.19·★4.6·2.5K revsL'Oreal Paris Infallible Blur-fection Longwear Loose Setting Powder, Blurring Face Powder With Up to 24HRs of Wear, Brightening Light Pink, 1 Kit
Units sold10KB0D9PDW3VM
$9.86·★4.6·56.3K revsL'Oreal Paris Collagen Moisture Filler Anti-Aging Face Moisturizer, 1.7 Oz | Fragrance Free Collagen Cream, Non-Greasy Skin Care for Up to 48HR Hydration, Day & Night Moisturizer for Dry & Aging Skin
Units sold7K
Trending Loreal Cushion Foundation Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B09TSS9XK5 leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0814SLHQH close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09TSS9XK5
Erborian CC Cream, Color-Correct, Evens Tone, Korean Skincare Makeup Hybrid | Moisturizing, lightweight, skin blurring for natural radiant luminous finish, hydrating, buildable, everyday wear
Price
$26.00
Rating
4.4
Reviews
3.2K
Latest month sales
B0814SLHQH
Neutrogena Healthy Skin Cream Concealer Bisque Light/Medium 02, 0.24 fl. oz | Blurs and Conceals Dark Circles, Imperfections, Acne, Blemishes, Under-Eye Brightener
Price
$10.97
Rating
4.5
Reviews
1.4K
Latest month sales
B003A8EINE
L'Oreal Paris Visible Lift Serum Absolute Foundation, Classic Ivory, 1 Ounce
Unlock to view ASIN details and product titles
Price
$14.75
Rating
4.2
Reviews
1K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this loreal cushion foundation report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card