Loreal Balm Foundation Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Loreal Balm Foundation sales on Amazon US totaled 163,700 units in July 2026 (▼ 31.1% vs. the prior month), generating an estimated $2,938,613 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.5% of unit volume and 69.2% of revenue, while a typical listing is priced at $16.10. The keyword itself pulled 15,216 Amazon queries over the same period (▼ 12.2% MoM).
Zooming out to the 12-month window ending July 2026, the loreal balm foundation Top 50 moved 1,954,950 units and $35,072,685 in cumulative sales — an average of 162,913 units and $2,922,724 per month. Monthly throughput topped out at 237,700 units in June 2026 and dipped to 104,250 in May 2026, leaving the latest reading 18.2% higher than August 2025.
Loreal Balm Foundation Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
163.7K
▼ 31.1% MoM
Monthly Revenue 2026/07
$2.9M
▼ 40.9% MoM
Top 10 Market Share 2026/07
60.5%
Loreal Balm Foundation Market Share & Sales Concentration on Amazon US — July 2026
The most-sold loreal balm foundation listing on Amazon US in July 2026 is ASIN B0G1VBDXYF (Brand: Luxe Cosmetics), which sold 20,000 units at $18.99 apiece — equal to 12.2% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 99,000 units and $2,032,140 in July 2026 — 60.5% of unit volume and 69.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Loreal Balm Foundation' on Amazon
July 2026
Is 60.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0G1VBDXYF
Luxe Color Changing Foundation – Medium
20K
▼ 33.3%vs. prior month
$601K
latest month
12-month trend
B0GN8JW57H
Smooche Color Changing Foundation - Skin Tone Adapting Liquid Foundation for Women, Self Adjusting Natural Finish, Blurs Imperfections & Fine Lines, SPF 15, All Skin Types, 1.01 Fl Oz
10K
▲ 0.0%vs. prior month
$422.3K
latest month
12-month trend
B002BADJVE
MISSHA M Perfect Cover BB Cream No.23 Natural Beige SPF 42 PA+++ 1.69 oz | Light-medium cool-neutral skin; tinted moisturizer for face, buildable coverage, smooth natural finish, daily wear
10K
▲ 0.0%vs. prior month
$142.2K
latest month
12-month trend
B008C13146
MAYBELLINE Dream Fresh Skin Hydrating BB cream, 8-in-1 Skin Perfecting Beauty Balm with Broad Spectrum SPF 30, Sheer Tint Coverage, Oil-Free, Light/Medium, 1 Fl Oz
10K
▼ 50.0%vs. prior month
$78.9K
latest month
12-month trend
B008C131AK
MAYBELLINE Dream Fresh Skin Hydrating BB cream, 8-in-1 Skin Perfecting Beauty Balm with Broad Spectrum SPF 30, Sheer Tint Coverage, Oil-Free, Medium, 1 Fl Oz
10K
▲ 0.0%vs. prior month
$79.9K
latest month
12-month trend
B0F38QBPTN
L'Oreal Paris Infallible Blur-fection Longwear Loose Setting Powder, Blurring Face Powder With Up to 24HRs of Wear, Brightening Light Pink, 1 Kit
10K
▼ 50.0%vs. prior month
$119K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Loreal Balm Foundation Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
L'Oreal Paris is the best-performing loreal balm foundation brand in July 2026, moving 21,000 units across 3 ASINs for 21.2% of Top 10 volume. Luxe Cosmetics follows with 20,000 units (20.2%), ahead of MAYBELLINE on 20,000 units (20.2%).
With 6 brands splitting the Top 10 and 61.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.99 to $18.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
L'Oreal Paris
3 ASINs in Top 10
21.2%
Units
21K
Revenue
$255.8K
Avg. price
$11.88
B0F38QBPTN
$12.19·★4.5·4.6K revsL'Oreal Paris Infallible Blur-fection Longwear Loose Setting Powder, Blurring Face Powder With Up to 24HRs of Wear, Brightening Light Pink, 1 Kit
Units sold10KB074PTZL9L
$13.99·★4.6·53.6K revsL'Oreal Paris Makeup True Match Lumi Glotion, Natural Glow Enhancer, Illuminator Highlighter, Bronzing Drops For a Sun-Kissed Glow For Face and Body, 904 Deep, 1.35 fl oz
Units sold6KB00L2SNFPQ
$9.47·★4.3·31.9K revsL'Oreal Paris Magic BB Cream, Hydrating Skin Beautifier & Color Changing Foundation, Light Coverage, Anti-Redness, 1 fl oz.
Units sold5K
Luxe Cosmetics
1 ASIN in Top 10
20.2%
Units
20K
Revenue
$601K
Avg. price
$18.99
B0G1VBDXYF
$18.99·★4.0·3.6K revsLuxe Color Changing Foundation – Medium
Units sold20K
MAYBELLINE
2 ASINs in Top 10
20.2%
Units
20K
Revenue
$158.8K
Avg. price
$7.99
B008C13146
$7.99·★4.5·45K revsMAYBELLINE Dream Fresh Skin Hydrating BB cream, 8-in-1 Skin Perfecting Beauty Balm with Broad Spectrum SPF 30, Sheer Tint Coverage, Oil-Free, Light/Medium, 1 Fl Oz
Units sold10KB008C131AK
$7.99·★4.5·13.8K revsMAYBELLINE Dream Fresh Skin Hydrating BB cream, 8-in-1 Skin Perfecting Beauty Balm with Broad Spectrum SPF 30, Sheer Tint Coverage, Oil-Free, Medium, 1 Fl Oz
Units sold10K
Trending Loreal Balm Foundation Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0G43MVP9J leads positive momentum with ▲ 133.3% MoM growth on 700 units, with B003A8EINE close behind at ▲ 100.0% MoM on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G43MVP9J
Color Changing Foundation for Mature Skin,1.01 FL.OZ,02 Medium | Self-Adjusting Foundation,Hydrating & Breathable Foundation Makeup with Skincare-Infused,Includes Brush,Lightweight Coverage
Price
$9.98
Rating
3.8
Reviews
108
Latest month sales
B003A8EINE
L'Oreal Paris Visible Lift Serum Absolute Foundation, Classic Ivory, 1 Ounce
Price
$14.75
Rating
4.2
Reviews
1K
Latest month sales
B077T6F98M
LAURA GELLER Baked Balance-N-Glow Illuminating Powder Foundation - Light
Unlock to view ASIN details and product titles
Price
$34.49
Rating
4.2
Reviews
9.7K
Latest month sales
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