Long Lighter Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Long Lighter sales on Amazon US totaled 150,000 units in July 2026 (▲ 5.0% vs. the prior month), generating an estimated $2,281,662 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.7% of unit volume and 60.6% of revenue, while a typical listing is priced at $14.43. The keyword itself pulled 21,162 Amazon queries over the same period (▼ 5.0% MoM).

Zooming out to the 12-month window ending July 2026, the long lighter Top 50 moved 1,908,900 units and $26,509,151 in cumulative sales — an average of 159,075 units and $2,209,096 per month. Monthly throughput topped out at 282,450 units in November 2025 and dipped to 83,900 in May 2026, leaving the latest reading 15.1% higher than August 2025.

1.9MTotal units sold · Last 12 months
$26.5MTotal revenue · Last 12 months
21.2K▼ 5.0% MoM
Monthly search volume
$14.43Avg. price · July 2026

Long Lighter Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales130.3K
Revenue$1.7M

2025/09

Sales140.7K
Revenue$1.8M

2025/10

Sales171.7K
Revenue$2.3M

2025/11

Sales282.4K
Revenue$3.5M

2025/12

Sales260.8K
Revenue$3.7M

2026/01

Sales164.3K
Revenue$2.3M

2026/02

Sales135.1K
Revenue$1.8M

2026/03

Sales111K
Revenue$1.6M

2026/04

Sales136.8K
Revenue$2M

2026/05

Sales83.9K
Revenue$1.3M

2026/06

Sales141.9K
Revenue$2.2M
150K

2026/07

Sales150K
Revenue$2.3M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

150K

▲ 5.0% MoM

Monthly Revenue 2026/07

$2.3M

▲ 2.2% MoM

Top 10 Market Share 2026/07

54.7%

See the Top 10 ASINs driving 54.7% of sales

Long Lighter Market Share & Sales Concentration on Amazon US — July 2026

The most-sold long lighter listing on Amazon US in July 2026 is ASIN B00GUQWAS8 (Brand: BIC), which sold 20,000 units at $15.24 apiece — equal to 13.3% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.

The Top 10 ASINs account for 82,000 units and $1,382,800 in July 2026 — 54.7% of unit volume and 60.6% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Long Lighter' on Amazon

July 2026
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54.7% Volume Share 82K units sold
60.6% Revenue Share $1.4M estimated
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Top 5 Volume Share breakdown

B00GUQWAS8 13.3%
B086R3LFBW 6.7%
B07BRBJFW7 5.3%
B08GLRLH25 5.3%
B08Y5M5V3X 5.3%
Others 64.0%
#1
BIC Multi-Purpose Classic Edition Lighters, 4-Count, Utility Lighter | Long Durable Metal Wand, Great for Grills, Fireplaces, And Candles, Child-Resistant Safety Feature, Utility Lighter

B00GUQWAS8

BIC Multi-Purpose Classic Edition Lighters, 4-Count, Utility Lighter | Long Durable Metal Wand, Great for Grills, Fireplaces, And Candles, Child-Resistant Safety Feature, Utility Lighter

$15.24· 4.6·26.6K reviews
Monthly Sales

20K

▲ 100.0%

vs. prior month

Revenue

$304.8K

latest month

Monthly Trend

12-month trend

#2
BIC Maxi Pocket Lighters, Dependable, Long-Lasting, 10-Pack, Assorted | Colors May Vary, Tested and Safe, Child-Resistant Design, Variety of Designs, Lasts Up to 3,000 Lights

B086R3LFBW

BIC Maxi Pocket Lighters, Dependable, Long-Lasting, 10-Pack, Assorted | Colors May Vary, Tested and Safe, Child-Resistant Design, Variety of Designs, Lasts Up to 3,000 Lights

$13.49· 4.8·34.8K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$134.9K

latest month

Monthly Trend

12-month trend

#3
BIC Maxi Pocket Lighters, Long-Lasting, Safe, Assorted Colors, 15-Pack | Long-Lasting Performance | Safe for Lighting Candles | Quality Inspected and Child-Resistant | Ideal for Home and Outdoor Use

B07BRBJFW7

BIC Maxi Pocket Lighters, Long-Lasting, Safe, Assorted Colors, 15-Pack | Long-Lasting Performance | Safe for Lighting Candles | Quality Inspected and Child-Resistant | Ideal for Home and Outdoor Use

$15.57· 4.8·5.5K reviews
Monthly Sales

8K

▲ 14.3%

vs. prior month

Revenue

$130.5K

latest month

Monthly Trend

12-month trend

#4
FUKKUDA Electric Arc Candle Lighter with Safety Switch - USB Rechargeable, Windproof & Flameless for Romantic Evenings, Valentine's Day Gift & Stocking Stuffer (Obsidian Black)

B08GLRLH25

FUKKUDA Electric Arc Candle Lighter with Safety Switch - USB Rechargeable, Windproof & Flameless for Romantic Evenings, Valentine's Day Gift & Stocking Stuffer (Obsidian Black)

$5.99· 4.4·20.4K reviews
Monthly Sales

8K

▼ 20.0%

vs. prior month

Revenue

$52.8K

latest month

Monthly Trend

12-month trend

#5
Sondiko Butane Torch, Refillable Soldering Torch with Visible Fuel Window | Kitchen Torch with Safety Lock & Continuous Flame Function for Caramel Pudding, Welding, Resin Art, Industrial Use

B08Y5M5V3X

Sondiko Butane Torch, Refillable Soldering Torch with Visible Fuel Window | Kitchen Torch with Safety Lock & Continuous Flame Function for Caramel Pudding, Welding, Resin Art, Industrial Use

$16.99· 4.3·20.5K reviews
Monthly Sales

8K

▲ 0.0%

vs. prior month

Revenue

$131.4K

latest month

Monthly Trend

12-month trend

#6
Sondiko Propane Torch Weed Burner, High Output Weed Torch Flamethrower, 30" Detachable Long Arm Heavy Duty Blow Torch For Garden, Wood, Ice, Snow, Melting(PROPANE TANK NOT INCLUDED)

B0CMLHMLB9

Sondiko Propane Torch Weed Burner, High Output Weed Torch Flamethrower, 30" Detachable Long Arm Heavy Duty Blow Torch For Garden, Wood, Ice, Snow, Melting(PROPANE TANK NOT INCLUDED)

$32.99· 4.0·3.2K reviews
Monthly Sales

8K

▲ 0.0%

vs. prior month

Revenue

$286.9K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Long Lighter Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

BIC is the best-performing long lighter brand in July 2026, moving 43,000 units across 4 ASINs for 52.4% of Top 10 volume. Sondiko follows with 16,000 units (19.5%), ahead of fukkuda on 8,000 units (9.8%).

With 6 brands splitting the Top 10 and 81.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.99 to $24.99, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

52.4%
19.5%
9.8%
18.3%
BIC
Sondiko
fukkuda
Other brands
1

BIC

4 ASINs in Top 10

52.4%

Units

43K

Revenue

$651.8K

Avg. price

$15.20

  • BIC Multi-Purpose Classic Edition Lighters, 4-Count, Utility Lighter | Long Durable Metal Wand, Great for Grills, Fireplaces, And Candles, Child-Resistant Safety Feature, Utility Lighter

    B00GUQWAS8

    $15.24·4.6·26.6K revs

    BIC Multi-Purpose Classic Edition Lighters, 4-Count, Utility Lighter | Long Durable Metal Wand, Great for Grills, Fireplaces, And Candles, Child-Resistant Safety Feature, Utility Lighter

    Units sold20K
  • BIC Maxi Pocket Lighters, Dependable, Long-Lasting, 10-Pack, Assorted | Colors May Vary, Tested and Safe, Child-Resistant Design, Variety of Designs, Lasts Up to 3,000 Lights

    B086R3LFBW

    $13.49·4.8·34.8K revs

    BIC Maxi Pocket Lighters, Dependable, Long-Lasting, 10-Pack, Assorted | Colors May Vary, Tested and Safe, Child-Resistant Design, Variety of Designs, Lasts Up to 3,000 Lights

    Units sold10K
  • BIC Maxi Pocket Lighters, Long-Lasting, Safe, Assorted Colors, 15-Pack | Long-Lasting Performance | Safe for Lighting Candles | Quality Inspected and Child-Resistant | Ideal for Home and Outdoor Use

    B07BRBJFW7

    $15.57·4.8·5.5K revs

    BIC Maxi Pocket Lighters, Long-Lasting, Safe, Assorted Colors, 15-Pack | Long-Lasting Performance | Safe for Lighting Candles | Quality Inspected and Child-Resistant | Ideal for Home and Outdoor Use

    Units sold8K
  • BIC Multi-Purpose Classic and Flex Lighters, 4-Pack, Assorted Colors | Reliable and Safe Candle and Grill Lighter | Child-Resistant Design | Flexible Wand for Hard-to-Reach Spots

    B003IJHYJU

    $16.49·4.6·9.2K revs

    BIC Multi-Purpose Classic and Flex Lighters, 4-Pack, Assorted Colors | Reliable and Safe Candle and Grill Lighter | Child-Resistant Design | Flexible Wand for Hard-to-Reach Spots

    Units sold5K
2

Sondiko

2 ASINs in Top 10

19.5%

Units

16K

Revenue

$418.2K

Avg. price

$24.99

  • Sondiko Butane Torch, Refillable Soldering Torch with Visible Fuel Window | Kitchen Torch with Safety Lock & Continuous Flame Function for Caramel Pudding, Welding, Resin Art, Industrial Use

    B08Y5M5V3X

    $16.99·4.3·20.5K revs

    Sondiko Butane Torch, Refillable Soldering Torch with Visible Fuel Window | Kitchen Torch with Safety Lock & Continuous Flame Function for Caramel Pudding, Welding, Resin Art, Industrial Use

    Units sold8K
  • Sondiko Propane Torch Weed Burner, High Output Weed Torch Flamethrower, 30" Detachable Long Arm Heavy Duty Blow Torch For Garden, Wood, Ice, Snow, Melting(PROPANE TANK NOT INCLUDED)

    B0CMLHMLB9

    $32.99·4.0·3.2K revs

    Sondiko Propane Torch Weed Burner, High Output Weed Torch Flamethrower, 30" Detachable Long Arm Heavy Duty Blow Torch For Garden, Wood, Ice, Snow, Melting(PROPANE TANK NOT INCLUDED)

    Units sold8K
3

fukkuda

1 ASIN in Top 10

9.8%

Units

8K

Revenue

$52.8K

Avg. price

$5.99

  • FUKKUDA Electric Arc Candle Lighter with Safety Switch - USB Rechargeable, Windproof & Flameless for Romantic Evenings, Valentine's Day Gift & Stocking Stuffer (Obsidian Black)

    B08GLRLH25

    $5.99·4.4·20.4K revs

    FUKKUDA Electric Arc Candle Lighter with Safety Switch - USB Rechargeable, Windproof & Flameless for Romantic Evenings, Valentine's Day Gift & Stocking Stuffer (Obsidian Black)

    Units sold8K

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