Lighter Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Lighter sales on Amazon US totaled 163,500 units in July 2026 (▲ 1.8% vs. the prior month), generating an estimated $2,375,942 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.8% of unit volume and 53.6% of revenue, while a typical listing is priced at $15.14. The keyword itself pulled 334,373 Amazon queries over the same period (▲ 21.4% MoM).
Zooming out to the 12-month window ending July 2026, the lighter Top 50 moved 2,064,850 units and $28,563,154 in cumulative sales — an average of 172,071 units and $2,380,263 per month. Monthly throughput topped out at 288,100 units in November 2025 and dipped to 98,500 in May 2026, leaving the latest reading 10.7% higher than August 2025.
Lighter Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
163.5K
▲ 1.8% MoM
Monthly Revenue 2026/07
$2.4M
▲ 3.6% MoM
Top 10 Market Share 2026/07
50.8%
Lighter Market Share & Sales Concentration on Amazon US — July 2026
The most-sold lighter listing on Amazon US in July 2026 is ASIN B00GUQWAS8 (Brand: BIC), which sold 20,000 units at $15.24 apiece — equal to 12.2% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 83,000 units and $1,273,930 in July 2026 — 50.8% of unit volume and 53.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Lighter' on Amazon
July 2026
Is 50.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00GUQWAS8
BIC Multi-Purpose Classic Edition Lighters, 4-Count, Utility Lighter | Long Durable Metal Wand, Great for Grills, Fireplaces, And Candles, Child-Resistant Safety Feature, Utility Lighter
20K
▲ 100.0%vs. prior month
$304.8K
latest month
12-month trend
B086R3LFBW
BIC Maxi Pocket Lighters, Dependable, Long-Lasting, 10-Pack, Assorted | Colors May Vary, Tested and Safe, Child-Resistant Design, Variety of Designs, Lasts Up to 3,000 Lights
10K
▲ 0.0%vs. prior month
$134.9K
latest month
12-month trend
B0D4215HCX
LISEN Retractable Car Charger, 84W Car Charger USB C Fast Charge, 4 in 1 | Cigarette Lighter Adapter, Car Accessories, Labor Day Sale Gifts for Men Women Dad Mom Husband, for iPhone 17 16 15 14 13 12
10K
▲ 0.0%vs. prior month
$166.5K
latest month
12-month trend
B07BRBJFW7
BIC Maxi Pocket Lighters, Long-Lasting, Safe, Assorted Colors, 15-Pack | Long-Lasting Performance | Safe for Lighting Candles | Quality Inspected and Child-Resistant | Ideal for Home and Outdoor Use
8K
▲ 14.3%vs. prior month
$130.5K
latest month
12-month trend
B08GLRLH25
FUKKUDA Electric Arc Candle Lighter with Safety Switch - USB Rechargeable, Windproof & Flameless for Romantic Evenings, Valentine's Day Gift & Stocking Stuffer (Obsidian Black)
8K
▼ 20.0%vs. prior month
$52.8K
latest month
12-month trend
B08Y5M5V3X
Sondiko Butane Torch Lighter with Visible Fuel Window, Refillable Soldering Torch with Adjustable Flame for Welding, Resin Art, Industrial (Butane Gas Not Included)
8K
▲ 0.0%vs. prior month
$131.4K
latest month
12-month trend
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Best Lighter Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BIC is the best-performing lighter brand in July 2026, moving 43,000 units across 4 ASINs for 51.8% of Top 10 volume. LISEN follows with 10,000 units (12.0%), ahead of fukkuda on 8,000 units (9.6%).
With 7 brands splitting the Top 10 and 73.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.99 to $16.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BIC
4 ASINs in Top 10
51.8%
Units
43K
Revenue
$651.8K
Avg. price
$15.20
B00GUQWAS8
$15.24·★4.6·26.5K revsBIC Multi-Purpose Classic Edition Lighters, 4-Count, Utility Lighter | Long Durable Metal Wand, Great for Grills, Fireplaces, And Candles, Child-Resistant Safety Feature, Utility Lighter
Units sold20KB086R3LFBW
$13.49·★4.8·34.8K revsBIC Maxi Pocket Lighters, Dependable, Long-Lasting, 10-Pack, Assorted | Colors May Vary, Tested and Safe, Child-Resistant Design, Variety of Designs, Lasts Up to 3,000 Lights
Units sold10KB07BRBJFW7
$15.57·★4.8·5.5K revsBIC Maxi Pocket Lighters, Long-Lasting, Safe, Assorted Colors, 15-Pack | Long-Lasting Performance | Safe for Lighting Candles | Quality Inspected and Child-Resistant | Ideal for Home and Outdoor Use
Units sold8KB003IJHYJU
$16.49·★4.6·9.2K revsBIC Multi-Purpose Classic and Flex Lighters, 4-Pack, Assorted Colors | Reliable and Safe Candle and Grill Lighter | Child-Resistant Design | Flexible Wand for Hard-to-Reach Spots
Units sold5K
LISEN
1 ASIN in Top 10
12.0%
Units
10K
Revenue
$166.5K
Avg. price
$16.99
B0D4215HCX
$16.99·★4.5·24.3K revsLISEN Retractable Car Charger, 84W Car Charger USB C Fast Charge, 4 in 1 | Cigarette Lighter Adapter, Car Accessories, Labor Day Sale Gifts for Men Women Dad Mom Husband, for iPhone 17 16 15 14 13 12
Units sold10K
fukkuda
1 ASIN in Top 10
9.6%
Units
8K
Revenue
$52.8K
Avg. price
$6.99
B08GLRLH25
$6.99·★4.4·20.4K revsFUKKUDA Electric Arc Candle Lighter with Safety Switch - USB Rechargeable, Windproof & Flameless for Romantic Evenings, Valentine's Day Gift & Stocking Stuffer (Obsidian Black)
Units sold8K
Trending Lighter Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B001E5FLT0 booked 4K units at $17.81, with ▲ 0.0% MoM change. On the growth side, B0CL6H5THB leads positive momentum with ▲ 900.0% MoM growth on 3K units, with B00BQEFUOA close behind at ▲ 233.3% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B001E5FLT0
Zippo Classic Brushed Chrome Pocket Lighter - Windproof & Refillable Flip-Top Metal Lighter - Everyday Use Pocket Lighters - Luxury Lighters Made in USA
Price
$17.81
Rating
4.5
Reviews
16.5K
Latest month sales
B0CL6H5THB
4 Packs Lighters, Candle Lighter Long Lighters Soft Flame, Refillable Butane Lighter with Long Stems and Adjustable Flame for Camping Fireplace Party BBQ Grill Grill Kitchen- NOT PREFILLED
Price
$13.99
Rating
3.8
Reviews
801
Latest month sales
B00BQEFUOA
BIC Classic Lighter, Assorted Colors, 50-Count Tray, Assortment May Vary | Child-Resistant Design, Safe and Reliable for Everyday Use, Ideal for Camping, Grilling, And More, Up to 2x the Lights
Unlock to view ASIN details and product titles
Price
$53.81
Rating
4.7
Reviews
6.5K
Latest month sales
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