Living Proof Dry Volume And Texture Spray Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Living Proof Dry Volume And Texture Spray sales on Amazon US totaled 199,800 units in July 2026 (▼ 47.1% vs. the prior month), generating an estimated $4,516,450 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.6% of unit volume and 50.1% of revenue, while a typical listing is priced at $26.67. The keyword itself pulled 12,229 Amazon queries over the same period (▼ 15.4% MoM).
Zooming out to the 12-month window ending July 2026, the living proof dry volume and texture spray Top 50 moved 2,809,800 units and $66,495,176 in cumulative sales — an average of 234,150 units and $5,541,265 per month. Monthly throughput topped out at 378,000 units in June 2026 and dipped to 145,100 in May 2026, leaving the latest reading 8.4% higher than August 2025.
Living Proof Dry Volume And Texture Spray Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
199.8K
▼ 47.1% MoM
Monthly Revenue 2026/07
$4.5M
▼ 51.0% MoM
Top 10 Market Share 2026/07
59.6%
Living Proof Dry Volume And Texture Spray Market Share & Sales Concentration on Amazon US — July 2026
The most-sold living proof dry volume and texture spray listing on Amazon US in July 2026 is ASIN B000YACKO0 (Brand: Kenra), which sold 20,000 units at $22.00 apiece — equal to 10.0% of every unit tracked in this report.
The Top 10 ASINs account for 119,000 units and $2,263,300 in July 2026 — 59.6% of unit volume and 50.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Living Proof Dry Volume And Texture Spray' on Amazon
July 2026
Is 59.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B000YACKO0
Kenra Professional Volume Spray 25 | Super Hold Finishing & Styling Hairspray | Flake-free & Fast-drying | Wind & Humidity Resistance | All Hair Types
20K
▼ 71.4%vs. prior month
$440K
latest month
12-month trend
B0BLZTKZTF
L3 Level 3 Sea Salt Spray for Hair, Texturizing, Beachy Waves, 8.45 fl oz | Texture spray, hair texture spray, light flexible hold, surf spray, casual finish, adds body and definition
20K
▼ 33.3%vs. prior month
$199.8K
latest month
12-month trend
B0CBQR26HG
COLOR WOW Xtra Large Volumizer – Alcohol-Free Foam for Weightless Volume | Alcohol-free hair volumizer. Formulated to deliver long-lasting volume and noticeable thickness for thin, flat, or limp hair.
20K
▲ 100.0%vs. prior month
$209K
latest month
12-month trend
B072PCY6R8
COLOR WOW Style on Steroids Texturizing Spray, Non-Sticky Hair Texturizer for Instant Volume and Texture
10K
▼ 80.0%vs. prior month
$320K
latest month
12-month trend
B0CBQRSGYP
COLOR WOW Raise the Root – Thicken & Lift Spray | Volumizing, thickening spray for fine, flat, or thinning hair types. Provides instant root lift, body, and all-day volume.
10K
▲ 0.0%vs. prior month
$106.5K
latest month
12-month trend
B0DSWK8PV5
OUAI Travel Size Wave Spray - Texture Spray for Hair with Coconut Oil and Rice Protein - Adds Texture, Volume & Shine for Beach Waves - Paraben Free, Safe for Color & Keratin-Treated Hair (3 fl oz)
10K
▼ 50.0%vs. prior month
$160K
latest month
12-month trend
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Best Living Proof Dry Volume And Texture Spray Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Kenra is the best-performing living proof dry volume and texture spray brand in July 2026, moving 42,000 units across 4 ASINs for 35.3% of Top 10 volume. COLOR WOW follows with 40,000 units (33.6%), ahead of L3 on 20,000 units (16.8%).
With 5 brands splitting the Top 10 and 85.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $25.50, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Kenra
4 ASINs in Top 10
35.3%
Units
42K
Revenue
$1M
Avg. price
$25.50
B000YACKO0
$22.00·★4.6·19.2K revsKenra Professional Volume Spray 25 | Super Hold Finishing & Styling Hairspray | Flake-free & Fast-drying | Wind & Humidity Resistance | All Hair Types
Units sold20KB00K6LAAKI
$25.00·★4.4·9.2K revsKenra Platinum Dry Texture Spray 6 | Texture Defining Styler | Increases Texture & Fullness | Absorbs Oils & Impurities | Ultra-Lightweight, Non-Drying Formulation | All Hair Types
Units sold9KB005BEF5EQ
$42.00·★4.7·23.4K revsKenra Platinum Blow-Dry Spray | Time-Saving Heat Protectant | Detangles, Smooths, and Softens | Eliminates Frizz & Resists Humidity | Medium To Coarse Hair
Units sold7KB00KWGVVOG
$13.00·★4.4·9.2K revsKenra Platinum Dry Texture Spray 6 | Texture Defining Styler | Increases Texture & Fullness | Absorbs Oils & Impurities | Ultra-Lightweight, Non-Drying Formulation | All Hair Types
Units sold6K
COLOR WOW
3 ASINs in Top 10
33.6%
Units
40K
Revenue
$635.5K
Avg. price
$18.67
B0CBQR26HG
$12.00·★4.1·33.4K revsCOLOR WOW Xtra Large Volumizer – Alcohol-Free Foam for Weightless Volume | Alcohol-free hair volumizer. Formulated to deliver long-lasting volume and noticeable thickness for thin, flat, or limp hair.
Units sold20KB072PCY6R8
$32.00·★4.2·12.4K revsCOLOR WOW Style on Steroids Texturizing Spray, Non-Sticky Hair Texturizer for Instant Volume and Texture
Units sold10KB0CBQRSGYP
$12.00·★4.2·16.5K revsCOLOR WOW Raise the Root – Thicken & Lift Spray | Volumizing, thickening spray for fine, flat, or thinning hair types. Provides instant root lift, body, and all-day volume.
Units sold10K
L3
1 ASIN in Top 10
16.8%
Units
20K
Revenue
$199.8K
Avg. price
$9.99
B0BLZTKZTF
$9.99·★4.3·3.4K revsL3 Level 3 Sea Salt Spray for Hair, Texturizing, Beachy Waves, 8.45 fl oz | Texture spray, hair texture spray, light flexible hold, surf spray, casual finish, adds body and definition
Units sold20K
Trending Living Proof Dry Volume And Texture Spray Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00KWGVVOG booked 6K units at $13.00, with ▼ 25.0% MoM change. On the growth side, B0CBQR26HG leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B07H38R684 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00KWGVVOG
Kenra Platinum Dry Texture Spray 6 | Texture Defining Styler | Increases Texture & Fullness | Absorbs Oils & Impurities | Ultra-Lightweight, Non-Drying Formulation | All Hair Types
Price
$13.00
Rating
4.4
Reviews
9.2K
Latest month sales
B0CBQR26HG
COLOR WOW Xtra Large Volumizer – Alcohol-Free Foam for Weightless Volume | Alcohol-free hair volumizer. Formulated to deliver long-lasting volume and noticeable thickness for thin, flat, or limp hair.
Price
$12.00
Rating
4.1
Reviews
33.4K
Latest month sales
B07H38R684
Amika brooklyn bombshell Blowout Volume Spray, 2 Fl oz (Pack of 1)
Unlock to view ASIN details and product titles
Price
$14.00
Rating
4.4
Reviews
3.1K
Latest month sales
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