Little Tikes Outdoor Toys Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Little Tikes Outdoor Toys sales on Amazon US totaled 121,300 units in July 2026 (▼ 41.0% vs. the prior month), generating an estimated $4,966,907 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.4% of unit volume and 49.1% of revenue, while a typical listing is priced at $48.17. The keyword itself pulled 11,726 Amazon queries over the same period (▼ 31.6% MoM).
Zooming out to the 12-month window ending July 2026, the little tikes outdoor toys Top 50 moved 1,600,400 units and $70,813,847 in cumulative sales — an average of 133,367 units and $5,901,154 per month. Monthly throughput topped out at 252,350 units in December 2025 and dipped to 50,300 in January 2026, leaving the latest reading 44.2% higher than August 2025.
Little Tikes Outdoor Toys Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
121.3K
▼ 41.0% MoM
Monthly Revenue 2026/07
$5M
▼ 50.5% MoM
Top 10 Market Share 2026/07
59.4%
Little Tikes Outdoor Toys Market Share & Sales Concentration on Amazon US — July 2026
The most-sold little tikes outdoor toys listing on Amazon US in July 2026 is ASIN B0BXF8W8BM (Brand: John Deere), which sold 10,000 units at $22.55 apiece — equal to 8.2% of every unit tracked in this report.
The Top 10 ASINs account for 72,000 units and $2,441,110 in July 2026 — 59.4% of unit volume and 49.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Little Tikes Outdoor Toys' on Amazon
July 2026
Is 59.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0BXF8W8BM
John Deere Bubble Lawn Mower for Toddlers, Bubble Blowing Machines, Indoor and Outdoor Gardening Toy, Birthday, Party Favor for Preschool Girls and Boys, No Batteries Required, 2+
10K
▲ 0.0%vs. prior month
$193.9K
latest month
12-month trend
B01K1K0K6M
Step2 Rain Showers Splash Pond Toddler Water Table, Outdoor Kids Water Sensory Table, Ages 18+ Months, 13 Piece Water Toy Accessories, Blue & Green
10K
▼ 80.0%vs. prior month
$814.1K
latest month
12-month trend
B07FNQFLJ5
Ayeboovi Toss and Catch Ball Game Outdoor Toys for Kids Yard Games Beach Toys Outside Games for 3 4 5 6 7 8 9 10 Year Old Boys Girls (Upgraded)
10K
▲ 0.0%vs. prior month
$285.1K
latest month
12-month trend
B087D97N58
ArtCreativity Bubble Lawn Mower for Toddlers 1-3, Bubble Machine for 1-Year-Old Girl Gifts, Toddler Outdoor Toys for 2-Year-Old Girl Birthday Gift, Push Summer Gardening Toys for Toddlers Age 1 2 3 +
9K
▲ 0.0%vs. prior month
$213.6K
latest month
12-month trend
B0CQTNXSWZ
John Deere Bubble Leaf Blower - 24 oz Refill, Bubble Machine - Ages 3+
7K
▲ 0.0%vs. prior month
$152.9K
latest month
12-month trend
B07MNMT3M7
SplashEZ 3-in-1 Splash Pad, Sprinkler for Kids & Baby Pool for Learning | Toddler Sprinkler Pool, 60’’ Outside Water Toys – “from A to Z” Outdoor Play Mat for Babies & Toddlers
7K
▼ 65.0%vs. prior month
$157.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Little Tikes Outdoor Toys Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
John Deere is the best-performing little tikes outdoor toys brand in July 2026, moving 17,000 units across 2 ASINs for 23.6% of Top 10 volume. Step2 follows with 10,000 units (13.9%), ahead of Ayeboovi on 10,000 units (13.9%).
Volume is spread across 8 brands, with the top three holding 51.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $24.26 to $84.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
John Deere
2 ASINs in Top 10
23.6%
Units
17K
Revenue
$346.9K
Avg. price
$24.26
B0BXF8W8BM
$22.55·★4.2·4.2K revsJohn Deere Bubble Lawn Mower for Toddlers, Bubble Blowing Machines, Indoor and Outdoor Gardening Toy, Birthday, Party Favor for Preschool Girls and Boys, No Batteries Required, 2+
Units sold10KB0CQTNXSWZ
$25.96·★4.0·1.3K revsJohn Deere Bubble Leaf Blower - 24 oz Refill, Bubble Machine - Ages 3+
Units sold7K
Step2
1 ASIN in Top 10
13.9%
Units
10K
Revenue
$814.1K
Avg. price
$84.99
B01K1K0K6M
$84.99·★4.7·24K revsStep2 Rain Showers Splash Pond Toddler Water Table, Outdoor Kids Water Sensory Table, Ages 18+ Months, 13 Piece Water Toy Accessories, Blue & Green
Units sold10K
Ayeboovi
1 ASIN in Top 10
13.9%
Units
10K
Revenue
$285.1K
Avg. price
$28.98
B07FNQFLJ5
$28.98·★4.6·3.1K revsAyeboovi Toss and Catch Ball Game Outdoor Toys for Kids Yard Games Beach Toys Outside Games for 3 4 5 6 7 8 9 10 Year Old Boys Girls (Upgraded)
Units sold10K
Trending Little Tikes Outdoor Toys Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B01C967BQS booked 4K units at $66.95, with ▲ 0.0% MoM change. On the growth side, B0GF787F9F leads positive momentum with ▲ 1900.0% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01C967BQS
Little Tikes Fairy Cozy Coupe (Amazon Exclusive) Large
Price
$66.95
Rating
4.6
Reviews
17.3K
Latest month sales
B01DGIKD68
Little Tikes Snug 'n Secure Blue Swing with Adjustable Straps, 2-in-1 for Baby and Toddlers Ages 9 Months - 4 Years
Price
$24.49
Rating
4.8
Reviews
34.8K
Latest month sales
B0GF787F9F
2-in-1 Snug 'n Secure Swing - Red with White Bar, Ages 9 Months to 4 Years
Unlock to view ASIN details and product titles
Price
$24.97
Rating
4.8
Reviews
20.1K
Latest month sales
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